Global Sporting Facility Industry
The worldwide sporting facility industry is involved in the operation of venues that host indoor and/or outdoor sports events, reports IBIS World. Some facilities are open air, while others are closed; and some cater for spectators with or without seating. The sporting facility industry organizes and operates outdoor and indoor sporting events at both professional and amateur levels.
The industry, which is a part of the leisure business, also encompasses other related roles, such as the management and provision of staff to operate sporting facilities. Sports clubs also fall into this industry category, be they at professional, semi-professional or amateur level. Sports clubs facilitate sporting activities for their members, providing elements such as special equipment and teaching. Sports clubs can also organize competitions and team leagues.
- The worldwide bowling center industry is expected to generate revenue in the region of $11 billion by 2015, according to research form Global Industry Analysts. Market growth will be fuelled by the popularity of bowling and an expanding customer base. During the economic recession, demand for bowling centers declined dramatically. As the global economy recovers, a period of enormous popularity is forecast to fuel the industry. As employment levels rise along with consumer confidence and disposable income, people will more readily invest in leisure activities like bowling. Another factor positively affecting the global bowling industry is a shift toward family activities and traditional values. An expanding rang of entertainment alternatives and technological innovation will equally drive market growth over the coming years. Bowling outfits are focusing their marketing efforts on neighborhood family entertainment, improving their facilities and adding complementary activities.
- The global fitness club industry has benefited from an increasing onus on consumers to take responsibility for their health by opting for healthier diets and concentrating on maintaining an active lifestyle through regular exercise. Koncept Analytics predicts growth in this sector will continue, with many players implementing new club growth plans. The range of fitness club membership plans is growing ever more diverse, and many clubs offer discounts to attract new members. The fitness club market is characterized by fragmentation.
Regional Market Share
- The US bowling market is expected to break the $3 billion mark in 2012. The US is a regional leader in the global bowling market. Technology continues to prove vital to market growth, with features such as automatic scoring attracting increasing numbers of players sensitive to stylish graphics and flat screens as particularly user-friendly factors.
- The US swimming pool equipment and maintenance products industry was worth close to $3.5 billion in 2011, according to research from SBI. Sales are expected to increase in 2012, and market value is forecast to almost double by 2021. The fastest rate of growth is expected to be witnessed in the residential above-ground pools sector. The market encompasses products such as vacuums, liners, controllers, vacuums, chemicals, filters, automated systems, pumps, heaters, covers and cleaners. The economic recession inhibited market growth in the US swimming pool equipment and maintenance sector, with many commercial and public pools closing nationwide, and residential in-ground pool construction slowing. The market is forecast to recover over coming years, with consumers opting for green solutions, such as solar powered pumps and heaters to heat their swimming pools. Due to growing demand, the industry is investing in research and development of solar power solutions and exiting outfits are adding new solar products to their ranges.
- The US university sports facilities sector is expected to recover due to increased investment after the lows of the economic recession. With over 40 major league teams, NCAA Division I colleges continue to invest in new stadiums and arenas as well as revamping existing facilities. According to research by SportsBusiness Journal, close to $10 billion worth of construction deals are in view over the next five-year period. Within the college sector, which is privately financed for the most part, more than $2.5 billion worth of construction projects are planned.
The sporting facility industry will continue to benefit from growing interest in fitness. Over the past two decades, the US has seen its percentage of athletic club members almost double, according to SBI research.
Swimming pools will remain a popular leisure activity for baby boomers, who are increasingly aware of health issues and keen to partake in a low-impact gentle activities. Demand for convenient sports options will continue to fuel growth in the number of residential and community facilities, including schools, gyms, retirement centers and apartment complexes.
Leading Industry Associations
- International Association for Sports and Leisure Facilities www.iaks.info
- Sportsplex Operators and Developers Association http://sportsplexoperators.com
- United States Indoor Sports Association www.usindoor.com
- Russian Association for Sports and Leisure Facilities www.rasf.ru/en
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