Consumer Trends Analysis & Statistics in Europe Countries, April 2011 (p7)

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Aperol Case Study: Aligning an authentic Italian alcohol brand with contemporary consumer needs

Aperol Case Study: Aligning an authentic Italian alcohol brand with contemporary consumer needs

  • $ 495
  • Company report
  • April 2011
  • by MarketLine

Introduction Amid volume declines in spirits generally, Gruppo Campari's Aperol brand has achieved dramatic growth since 2004, with total sales quadrupling off the back of expansion both throughout its ...

  • Industries : Consumer Trends
  • Countries : Italy, Germany

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