Consumer Trends Industry Market Research & Statistics

Global Consumer Trends

 

In today’s economic climate, it is increasingly important for businesses to be able to predict consumer trends to better stay ahead of the competition. With trends changing at an accelerating rate, they are more difficult to track and foresee. Trendwatchers study the market to decipher patterns to be able to tell ahead of time what direction the market will take and elaborate marketing strategies accordingly. This affords businesses a better understanding of consumer behavior, allowing them to put in place effective strategies and position themselves advantageously with regard to the overall market. Changing consumer trends point to falling and rising demand for existing products and services but also new demand that creates new business opportunities.

 

Reading consumer trends is an increasingly nuanced activity, especially given the prevalence of fads, fuelled by communications and media. Businesses need to carry out a multi-layered reading of the market to be sure to follow trends rather than fads. The latter can sweep across several regions almost instantaneously but are not worth engaging in for businesses as they tend to exist only in the short-term. Trends, on the other hand, have greater longevity and the potential to yield long-term profits.

 

Factors influencing consumption patterns include gender, age, ethnicity and income level. Consumers choose products and services based on considerations such as convenience, value for money and pleasure. Deciphering demographics and lifestyles calls for accurate statistical data but also a broad cultural understanding to follow consumer behavior and decision-making processes, with US culture in particular influencing global markets.

 

With economic instability an important influence, consumers are focusing more and more on value for money to make purchases that will last the longest possible time. Green consumerism is another current trend, with growing numbers of consumers seeking to limit environmental damage through consumer choice. Similarly, organic products are appealing to a consumer trend towards more natural living and cutting down on the amount of chemicals used in food and consumer products.

 

More »
24/7 Customer Support

Talk to Sam

+1 718 473 0872

You might be interested in: Consumer Behaviour

1-10 of about 300 reports

Download Unlimited Documents from Trusted Public Sources

Global Consumer Trends market trends

  • September 2014
    5 pages
  • Consumer Trends  

    Consumer Trend  

  • World  

    Netherlands  

    China  

View report >

Consumer Trends Markets in the US

  • August 2014
    18 pages
  • Consumer Trends  

  • United States  

    North America  

    Singapore  

View report >

Consumer Trends Analysis in Japan

  • January 2014
    56 pages
  • Consumer Trends  

  • Japan  

View report >

Consumer Trends Analysis in the UK

  • January 2014
    13 pages
  • Consumer Trends  

  • United Kingdom  

View report >

Consumer Trends Analysis in India

  • August 2014
    5 pages
  • Consumer Trends  

  • India  

View report >

Consumer Trends Markets in China

  • August 2013
    6 pages
  • Consumer Trends  

  • China  

View report >

The future of the Consumer Trends Industry in New Zealand

  • February 2013
    21 pages
  • Consumer Trends  

  • New Zealand  

    World  

    Oceania  

View report >

Consumer Trends Analysis - Forecast

  • November 2014
    23 pages
  • Consumer Trends  

  • United States  

    Sweden  

    China  

View report >

Consumer Trends Analysis in Thailand

  • July 2014
    6 pages
  • Consumer Trends  

  • Thailand  

    Laos  

    Asia  

View report >

Global Consumer Trends Analysis

  • July 2014
    5 pages
  • Consumer Trends  

  • World  

    Netherlands  

    China  

View report >

Search in Consumer Trends Industry (About 300 reports)

About 1 100 reports

Purchase Reports From Reputable Market Research Publishers
(From $ 144 - $ 7 995)

Early Signals: future scenarios that will drive consumption and product innovation over the next five years

Early Signals: future scenarios that will drive consumption and product innovation over the next five years

  • $ 7 995
  • Industry report
  • September 2014
  • by Canadean Ltd

Summary “Early Signals: future scenarios that will drive consumption and product innovation over the next five years” provides a tool kit for understanding how tomorrow's market will differ from today's ...

Technologies Fuelling Fast Moving Consumer Health (fmch ...

November 2014 $ 6 500

Consumer Trends Analysis: Understanding Consumer Trends ...

September 2014 $ 6 320

Emerging Consumer Trends And Their Future Impact On Fmc ...

October 2014 $ 1 950

Fmcg Business Confidence Report Q3 2014

September 2014 $ 1 950

Fmcg Business Confidence Report Q3 2014

September 2014 $ 1 950

Fmcg Business Confidence Report Q3 2014

September 2014 $ 1 950

Fmcg Business Confidence Report Q3 2014

September 2014 $ 1 950

Fmcg Business Confidence Report Q3 2014

September 2014 $ 1 950

Fmcg Business Confidence Report Q3 2014

September 2014 $ 1 950


ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - quickly, in one place.