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Consumer Trends Industry: Market Research Reports, Statistics and Analysis

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Global Consumer Trends(Image: J. Manly)

 

In today’s economic climate, it is increasingly important for businesses to be able to predict consumer trends to better stay ahead of the competition. With trends changing at an accelerating rate, they are more difficult to track and foresee. Trendwatchers study the market to decipher patterns to be able to tell ahead of time what direction the market will take and elaborate marketing strategies accordingly. This affords businesses a better understanding of consumer behavior, allowing them to put in place effective strategies and position themselves advantageously with regard to the overall market. Changing consumer trends point to falling and rising demand for existing products and services but also new demand that creates new business opportunities.

 

Reading consumer trends is an increasingly nuanced activity, especially given the prevalence of fads, fuelled by communications and media. Businesses need to carry out a multi-layered reading of the market to be sure to follow trends rather than fads. The latter can sweep across several regions almost instantaneously but are not worth engaging in for businesses as they tend to exist only in the short-term. Trends, on the other hand, have greater longevity and the potential to yield long-term profits.

 

Factors influencing consumption patterns include gender, age, ethnicity and income level. Consumers choose products and services based on considerations such as convenience, value for money and pleasure. Deciphering demographics and lifestyles calls for accurate statistical data but also a broad cultural understanding to follow consumer behavior and decision-making processes, with US culture in particular influencing global markets.

 

With economic instability an important influence, consumers are focusing more and more on value for money to make purchases that will last the longest possible time. Green consumerism is another current trend, with growing numbers of consumers seeking to limit environmental damage through consumer choice. Similarly, organic products are appealing to a consumer trend towards more natural living and cutting down on the amount of chemicals used in food and consumer products.

 

 

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1-10 of 32 reports

Consumer Trends Market Analysis in The United States

  • Industry report
  • June 2013
  • 87 pages
  • by Governmental Agency
  • Industries: Consumer Trends
  • Countries: United States

The Indian Consumer Trends Business Brief

  • Industry report
  • January 2014
  • 10 pages

... And this is being considered as one of the significant topics of market analysis. This study highlights the factors which influenced the rural consumers to buy fast moving consumer goods. Keywords: buying ...

  • Industries: Consumer Trends
  • Countries: India

Consumer Trends Business Brief

  • Industry report
  • July 2013
  • 28 pages
  • by Governmental Agency

... A comparison of consumer expenditure surveys brett mcbride and nhien to division of consumer expenditure survey ce survey methods symposium july 16, 2013 background ...

  • Industries: Consumer Trends

Consumer Trends Business Brief

  • Industry report
  • April 2013
  • 15 pages

... Marketing strategies on trends will likely be more successful than brainstorming. 5 Key consumer trends impacting higher ed 6 custowners making investments that are emotional as well as financial ...

  • Industries: Consumer Trends

Consumer Trends Industry in Saudi Arabia, Qatar and Kuwait

  • Industry report
  • December 2012
  • 13 pages

... As consumers embrace them Middle east consumers love Deals And Outlet Stores are here to stay copyright circlecopyrt 2012 glasgow consulting group page 10 middle east consumer trends ...

  • Industries: Consumer Trends
  • Countries: Saudi Arabia, Qatar, Kuwait

U.S. Consumer Trends Industry Brief

  • Industry report
  • July 2012
  • 16 pages
  • by Governmental Agency

... The bls consumer expenditure surveys: nas panel today S purpose Provide insight into how perspectives from several relevant disciplines were brought to bear on redesign issues (carol S presentation ...

  • Industries: Consumer Trends
  • Countries: United States

The Latvian Consumer Trends Industry Brief

  • Industry report
  • May 2012
  • 6 pages

... Modelling consumer behaviour, it must be assumed that a company S investments to increase the value of parameters of goods (for instance, in advertising) increase the value of a certain parameter x ...

  • Industries: Consumer Trends
  • Countries: Latvia

Consumer Trends Key Market Figures in Spain

  • Industry report
  • November 2011
  • 44 pages
  • Industries: Consumer Trends
  • Countries: Spain

Consumer Trends Sector Analysis in Oceania

  • Industry report
  • October 2011
  • 66 pages

... Narsey "food consumption trends in pics implications for health" kurcpi 21 oct 2011 15 food as % of total expenditure also decreases with income fiji S proportions extremely low especially for urban ...

  • Industries: Consumer Trends
  • Countries: Fiji, Vanuatu, Oceania

Consumer Trends Industry Brief

  • Industry report
  • October 2011
  • 18 pages

... Consumers on the benefits Lack of political will is perceived as the single greatest barrier to more sustainable consumption Independently-verified sustainability labels and retailers Brands ...

  • Industries: Consumer Trends
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Understanding consumer trends and drivers of behavior in the US Dairy Food market

Understanding consumer trends and drivers of behavior in the US Dairy Food market

  • $ 6 672
  • Industry report
  • March 2014
  • by Canadean Ltd

Product Synopsis This report provides an overview of the US Dairy Food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. ...

Consumer Trends Analysis: Understanding Consumer Trends ...

April 2014 $ 6 632

Consumer Trends Analysis: Understanding Consumer Trends ...

April 2014 $ 6 320

Consumer Trends Analysis: Understanding Consumer Trends ...

April 2014 $ 6 320

Consumer Trends Analysis: Understanding Consumer Trends ...

April 2014 $ 6 320

Consumer Trends Analysis: Understanding Consumer Trends ...

April 2014 $ 6 320

Consumer Trends Analysis: Understanding Consumer Trends ...

April 2014 $ 6 320

Consumer Trends Analysis: Understanding Consumer Trends ...

April 2014 $ 6 320

Consumer Trends Analysis: Understanding Consumer Trends ...

April 2014 $ 6 320

Consumer Trends Analysis: Understanding Consumer Trends ...

April 2014 $ 6 320

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