1. Market Research
  2. > Consumer Trends

Breakthroughs that will shape the future of the consumer market including goods and services

  • Currently 5/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5
9 votes

Global Consumer Trends

In today’s economic climate, it is increasingly important for businesses to be able to predict consumer trends to better stay ahead of the competition. With trends changing at an accelerating rate, they are more difficult to track and foresee. Trendwatchers study the market to decipher patterns to be able to tell ahead of time what direction the market will take and elaborate marketing strategies accordingly. This affords businesses a better understanding of consumer behavior, allowing them to put in place effective strategies and position themselves advantageously with regard to the overall market. Changing consumer trends point to falling and rising demand for existing products and services but also new demand that creates new business opportunities.

Reading consumer trends is an increasingly nuanced activity, especially given the prevalence of fads, fuelled by communications and media. Businesses need to carry out a multi-layered reading of the market to be sure to follow trends rather than fads. The latter can sweep across several regions almost instantaneously but are not worth engaging in for businesses as they tend to exist only in the short-term. Trends, on the other hand, have greater longevity and the potential to yield long-term profits.

Factors influencing consumption patterns include gender, age, ethnicity and income level. Consumers choose products and services based on considerations such as convenience, value for money and pleasure. Deciphering demographics and lifestyles calls for accurate statistical data but also a broad cultural understanding to follow consumer behavior and decision-making processes, with US culture in particular influencing global markets.

With economic instability an important influence, consumers are focusing more and more on value for money to make purchases that will last the longest possible time. Green consumerism is another current trend, with growing numbers of consumers seeking to limit environmental damage through consumer choice. Similarly, organic products are appealing to a consumer trend towards more natural living and cutting down on the amount of chemicals used in food and consumer products.

Future Trends

According to Trendwatching’s yearly list of the top dozen trend predictions, businesses can rely on hot trends such as red carpet service, DIY health monitoring, discount shopping, green consumerism and cash-free payment systems.

Global screen culture is being fuelled by mobile device ownership, with consumers relying on their iPhones to stay connected, and other trends such as the shift from paper publishing to e-reader tablets. Companies will benefit from facilitating the incorporation of screens in consumer lifestyles; for example in the UK, the Sainsburys supermarket outfit has teamed up with Sky to offer shoppers the chance to combine shopping and TV watching with shopping carts fitting with iPad docks.

Consumers have become more environmentally minded in recent years and continue to favor green consumer behavior. Businesses are accepting to take back used products to recycle them.

Read more »

Share
24/7 Customer Support

Talk to Sam

+1 718 473 0872

1-10 of 51 reports

Global Consumer Trends Markets Forecast

  • January 2014
    5 pages
  • Consumer Trends  

  • World  

View report >

Consumer Trends Markets in the US

  • October 2013
    12 pages
  • Consumer Trends  

  • United States  

View report >

Consumer Trends Markets in Japan

  • January 2015
    51 pages
  • Consumer Trends  

  • Japan  

    Asia  

    China  

View report >

Consumer Trends Analysis in the UK

  • September 2015
    13 pages
  • United Kingdom  

View report >

Consumer Trends Industry in Thailand and China

  • July 2013
    10 pages
  • Thailand  

    China  

    Asia  

View report >

Consumer Trends Markets in the US

  • November 2015
    2 pages
  • Consumer Trends  

  • United States  

    North America  

View report >

Consumer Trends Markets in Bangladesh

  • July 2015
    11 pages
  • Consumer Trends  

  • Bangladesh  

View report >

Consumer Trends Analysis in the UK

  • June 2015
    14 pages
  • United Kingdom  

View report >

Consumer Trends Markets in the US

  • February 2015
  • Consumer Trends  

  • United States  

View report >

Consumer Trends Markets in Ireland

  • January 2015
    3 pages
  • Consumer Trends  

    Healthcare  

  • Ireland  

    OECD  

View report >

Search in Consumer Trends Industry (51 reports)
Related industries: Clothing and Textile, Personal Care, Home and Office Goods, Luxury Goods, Retail, Tourism and Leisure, Consumer Electronics, Leisure

About 100 reports

Purchase Reports From Reputable Market Research Publishers
(From $ 400 - $ 7 995)

Examining new trends in the breakfast market and the opportunities for food manufacturers

Examining new trends in the breakfast market and the opportunities for food manufacturers

  • $ 7 995
  • Industry report
  • November 2015
  • by Canadean Ltd

Summary The breakfast market of the next five years will differ significantly from that of a few years ago, as consumer attitudes to what to eat, when, where, and how are changing rapidly. This evolution ...

Consumer And Market Insights: Prepared Meals Market In ...

November 2015 $ 6 320

Success Case Study: Zoella Beauty; Demonstrating The Po ...

January 2016 $ 995

Lower Tier Cities In Emerging Markets

November 2015 $ 995

Adding Value Through Packaging: Alcoholic Beverages ; U ...

January 2016 $ 495

Success: Lunchables Uploaded; Sizing Up To Teens% Snack ...

November 2015 $ 400

Adding Value Through Packaging: Confectionery ; Using P ...

October 2015 $ 400

Success Case Study: Seven Premium - Raising Private Lab ...

October 2015 $ 400

U.s. And Worldwide Production Monochrome Forecast, 2015 ...

October 2015 $ 4 500

Shopper Targeting: How To Turn Consumer Insights Into I ...

September 2015 $ 7 995

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.