Consumer Trends Industry Analysis and Statistics in Japan (since 2008)

U.S. Baby Boomer Attitudes and Opportunities: At Home, At Work and On the Road

• $ 3 850
• January 2008
• 160 pages

Far from dwindling into the mists of irrelevance, Baby Boomers are the largest demographic segment today and their influence shows no sign of waning. Born between 1946 and 1964, Boomers account for one-third of the U.S. population, spend about $2 trillion annually, and generally expect to stay in th ...

Industries : Consumer Trends | Countries : USA, Japan