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Consumer Trends Analysis & Statistics in Europe Countries, July 2016

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Purchase Reports From Reputable Market Research Publishers

Success Case Study: Zoella Beauty; Demonstrating the power of social media celebrity branding

Success Case Study: Zoella Beauty; Demonstrating the power of social media celebrity branding

  • $ 995
  • Industry report
  • January 2016
  • by Canadean Ltd

Summary Compared to "traditional" celebrities, online bloggers and vloggers are more trusted by consumers, who often feel a personal connection with these idols. The expansion of recent ranges endorsed ...

  • Industries : Consumer Trends
  • Countries : United Kingdom
Smurfit Kappa Holdings Italia SpA in Packaging Industry (Italy)

Smurfit Kappa Holdings Italia SpA in Packaging Industry (Italy)

  • $ 465
  • Company report
  • July 2015
  • by Euromonitor International

During 2014 Smurfit Kappa continued to invest in new product launches, to remain at the forefront of packaging innovation and consumer trends. In light of the increasing preference that consumers in Italy ...

  • Countries : Italy
Success Case Study: PandG Don Limpio Concentrated Gel - Modernizing a Product to Cater for New Consumer Needs

Success Case Study: PandG Don Limpio Concentrated Gel - Modernizing a Product to Cater for New Consumer Needs

  • $ 400
  • Industry report
  • June 2015
  • by Canadean Ltd

Summary Brand guardians can significantly benefit from developing an in-depth understanding of the reasons for the success or failure of new product launches or marketing campaigns. This study explores ...

  • Industries : Consumer Trends
  • Countries : Spain
DT Group A/S in Retailing (Denmark)

DT Group A/S in Retailing (Denmark)

  • $ 143
  • Company report
  • March 2015
  • by Euromonitor International

DT Group’s strategy is to continue developing through improving its level of service, offering customers improved and complex solutions, as well as maintaining competitive prices. To capitalise on the ...

  • Countries : Denmark



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