Passenger Car Companies, January 2015

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Strategic Analysis of Women as Customers in the Global Car Industry : Companies Tailor Models for the Largest, Most Influential Future Buyer

Strategic Analysis of Women as Customers in the Global Car Industry : Companies Tailor Models for the Largest, Most Influential Future Buyer

  • $ 10 000
  • Industry report
  • October 2014
  • by Frost & Sullivan

Key Findings - Women are set to form a larger and more influential consumer segment than men, driving OEMs to launch specific models targeting women. - In 2012, the gender balance tipped with women comprising ...

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