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Advertising and Marketing Industry: Market Research Reports, Statistics and Analysis

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Global Advertising and Marketing Services Industry

 

The global advertising market expanded by 6% in 2010 to reach almost $87 billion, according to MarketLine. The industry is expected to reach almost $113.5 billion in 2015, representing more than 30% growth in five years. Food, beverage and personal/healthcare represent the leading market segment, generating 25% of overall market value. The Americas account for more than 42% of the overall industry.

 

Companies selling consumer products are the biggest consumers of advertising and market services. Other sectors that use advertising and marketing include companies involved in technology, telecommunications, financial services and entertainment. Advertising and marketing services are enlisted to built client relationships, boost brand awareness and encourage brand loyalty.

 

 

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» View Public Reports

1-10 of about 2 800 reports

Global Marketing Sector Analysis

  • Industry report
  • March 2014
  • 65 pages

... On where the product is in its lifecycle enables a conversation that brings us all together on what will serve the product most to arrive at product/market fit, sustain growth and generate revenue ...

  • Industries: Marketing
  • Countries: World

Online Advertising Key Market Figures in Canada and The United States

  • Industry report
  • April 2014
  • 12 pages

... Broadcast network online tv: free increases as advertising minutes rise, authentication & windowing make progress .................................................... 110 Estimated percentage ...

  • Industries: Online Advertising
  • Countries: Canada, United States

Advertising and Marketing Market in Europe

  • Industry report
  • November 2013
  • 42 pages

... Competitiveness low carbon climate change environment and resource efficiency sustainable transport employment social inclusion skills (institutional capacity) erdf minimum allocations at least 60 ...

  • Industries: Advertising and Marketing
  • Countries: Europe

The Asian Internet Marketing Sector Brief

  • Industry report
  • December 2013
  • 8 pages
  • Industries: Marketing
  • Countries: India, Bangladesh, Asia

The Japanese Advertising Sector : Key Market Figures

  • Industry report
  • February 2014
  • 6 pages
  • Industries: Advertising
  • Countries: Japan

Marketing Sector in The United Kingdom and France

  • Industry report
  • August 2013
  • 20 pages
  • by Research Paper

... Times higher shortlisted us for business school of the year next to cass, manchester, lums, exeter and plymouth 09/08/2013 we listened carefully to our market: our masters programmes now take ...

  • Industries: Marketing
  • Countries: United Kingdom, France, World

Advertising and Marketing Sector in Germany and The United States

  • Industry report
  • January 2014
  • 6 pages

... For talent august automechanika the leading international trade fair for the automotive industry september new materials what the cars of the future are made of october car servicing and repairs the suppliers ...

  • Industries: Advertising and Marketing
  • Countries: Germany, United States

Advertising and Marketing Sector in Italy

  • Industry report
  • December 2013
  • 46 pages

... Bailouts for fiat, consisting of incentives for purchases of new cars, have been very substantial. Low on the list instead are industries such as housing, alcohol, food, leisure, apparel, and personal items ...

  • Industries: Advertising and Marketing
  • Countries: Italy

The British Marketing Business Brief

  • Industry report
  • March 2014
  • 24 pages

... With the tourism industry, local authorities and the wider business community in yorkshire, has delivered impressive results since it was launched. In order to help you plan your marketing activity ...

  • Industries: Marketing
  • Countries: United Kingdom

Marketing Market in Canada

  • Industry report
  • April 2014
  • 7 pages
  • Industries: Marketing
  • Countries: Canada
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