Advertising Industry Market Research & Statistics

Global Advertising Industry

 

The global advertising industry witnessed 6% growth in 2010, bringing the sector’s worth to almost $87 billion. MarketLine predicts the advertising industry will climb to more than $113 billion by 2015, representing 30% expansion over five years. Food, beverage and personal care represent the leading segment in the advertising sector, contributing over a quarter of total industry revenue. The Americas dominate the global sector, with more than 42% of advertising industry revenue.

 

Players in the advertising industry use communication as a tool to influence consumer behavior and promote companies, services and products. An array of media is available to advertisers to get their message across, including mainstream media such as TV and radio as well as direct mail, mobile advertising and blogs.

 

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Global Advertising Market Forecast

  • Press Release
  • July 2014
    5 pages
  • Advertising  

  • World  

    United Kingdom  

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Advertising Market Revenue in the US - Forecast

  • Mark Hoelzel | July 14, 2014
  • July 2014
    17 pages
  • Advertising  

  • United States  

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Advertising Markets in Europe and Asia - Forecast

  • Executive Summary: Advertising Expenditure Forecasts December 20...
  • December 2013
    8 pages
  • Television  

  • Europe  

    Asia  

    Japan  

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Advertising Markets in Europe and Asia - Forecast

  • Executive Summary: Adspend Forecasts December 2013
  • December 2013
    8 pages
  • Television  

  • Europe  

    Asia  

    Japan  

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Advertising Markets in Japan

  • Advertising Expenditures in Japan Totaled 5,976.2 Billion Yen in...
  • February 2014
    6 pages
  • Advertising  

    Advertising And...  

    Media  

  • Japan  

    Asia  

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Advertising Market Revenue in France

  • A Look back at France: a Case Study for Digital Terrestrial Tv i...
  • March 2013
    5 pages
  • Television Broa...  

    Digital Terrest...  

  • France  

    Thailand  

    Europe  

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Advertising Analysis in Germany - Forecast

  • Press Release
  • May 2014
    5 pages
  • Advertising  

  • Germany  

    Ukraine  

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Advertising demand in Italy - Forecast

  • Gruppo Espresso Financial Results at September 30, 2013
  • December 2012
    6 pages
  • Advertising  

    Advertising And...  

  • Italy  

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Advertising Markets in the UK

  • International Track 200 Regional Press Release
  • July 2014
    5 pages
  • Advertising  

  • United Kingdom  

    Europe  

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The future of the Advertising Industry in Canada

  • Blurred Lines: how is Video and Television Convergence Changing ...
  • January 2014
    14 pages
  • Advertising  

    Advertising And...  

  • Canada  

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