1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends
  4. > Advertising

Advertising Business: Latest Industry Statistics and Trends

  • Currently 4/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5
6 votes

Topics under Advertising

Global Advertising Industry Statistics

The global advertising industry witnessed 6% growth in 2010, bringing the sector’s worth to almost $87 billion. MarketLine predicts the industry will climb to more than $113 billion by 2015, representing 30% expansion over five years. Food, beverage and personal care represent the leading segment in the advertising sector, contributing over a quarter of total industry revenue. The Americas dominate the global sector, with more than 42% of the market revenue.

Players in the industry use communication as a tool to influence consumer behavior and promote companies, services and products. An array of media is available to advertisers to get their message across, including mainstream media such as TV and radio as well as direct mail, mobile ads and blogs.

Key Market Segments

The world online advertising industry is expected to reach almost $73 billion by 2015, according to research from Global Industry Analysts. Industry performance is expected to be fuelled by an expanding internet user base worldwide. After a decline in 2009 due to the economic recession, the online advertising sector regained its footing in 2010 and has witnessed steady growth since.

TechNavio predicts the global mobile advertising industry will record 57% growth between 2011 and 2015. Widespread adoption of smartphones continues to drive growth in this sector. Players operating in this sector have been turning to acquisitions and partnerships to remain competitive. Leading industry players currently active in the global mobile advertising market include Google, Yahoo, Microsoft and Apple.

Revenue generated by advertising agencies has been falling, with growth slowed by shrinking corporate promotion budgets and changes in media consumption. IBISWorld predicts there will be a turnaround in the industry in coming years. Agencies are keeping up with the times, adapting to changes in consumer behavior and blending traditional media advertising with newer forms of media promotions.

Direct mail advertising has fared the economic downturn well as companies have opted for the cheaper solution of direct mail ads rather than more expensive mainstream media such as TV and radio. IBISWorld foresees a shift back to mainstream media over the coming years. This will fuel competition within the direct mail advertising industry, with digital advertising in particular coming to the front as companies opt increasingly for internet and mobile messaging. Direct mail advertisers distribute advertising materials such as flyers and coupons and promotional items like pens and key chains.

The video advertising network industry (including exchanges, DSPs, SSPs, RTBs, auctions and serving platforms) is expected to exceed $8 billion in 2012, according to research conducted by Accustream. Video formats alone represent more than three quarters of the industry, generating in excess of $6 billion in 2012. Auctions and exchanges should represent less than 7% of overall revenue in 2012, with trafficking platforms exceeding $5.5 billion. Total revenue for integrated monetization platforms in 2012 should reach almost $2 billion. This market has witnessed close to 54% growth over the past five years, and is expected to expand by 49% before the end of 2014.

Regional Market Share

The US advertising industry witnessed a 1% increase in expenditures in the second quarter of 2012 to exceed $34 billion, reports strategic marketing information provider Kantar Media. In the first half, spending rose 2% to exceed $67 billion. TV spending continued to dominate the advertising market, growing 4.5% in the second quarter of 2012. Cable TV expenditures climbed more than 4%, with sports programming and other large audience networks fuelling growth.

Read more ยป

Share

You might be interested in these related markets:

24/7 Customer Support

Talk to Sam

+1 718 473 0872

1-10 of about 2 800 reports

Global Advertising Industry - Forecast

  • June 2016
    10 pages
  • Advertising  

  • Asia  

    World  

    Europe  

View report >

The future of the Advertising Industry in the US

  • July 2016
    24 pages
  • Advertising  

  • United States  

View report >

Advertising Demand Analysis in Europe

  • June 2016
    26 pages
  • Advertising  

  • Europe  

View report >

Advertising Markets in Japan

  • February 2016
    8 pages
  • Advertising  

  • Japan  

View report >

Advertising Industry in Switzerland and France

  • April 2016
    13 pages
  • Advertising  

  • Switzerland  

    France  

    Europe  

View report >

Advertising Markets in Germany

  • February 2015
    20 pages
  • Advertising  

    Online Advertis...  

  • Germany  

View report >

Advertising Markets in Italy

  • May 2015
    62 pages
  • Advertising  

  • Italy  

View report >

Advertising Industry in the UK

  • May 2016
    22 pages
  • Advertising  

    Food  

  • United Kingdom  

    Europe  

View report >

Advertising Markets in Canada

  • April 2016
    11 pages
  • Advertising  

  • Canada  

View report >


About 1 100 reports

Purchase Reports From Reputable Market Research Publishers
(From $ 99 - $ 6 250)

World OTT Markets: Markets & Forecasts up to 2020 - Fixed and Mobile Internet

World OTT Markets: Markets & Forecasts up to 2020 - Fixed and Mobile Internet

  • $ 5 750
  • Industry report
  • July 2016
  • by IDATE

This yearly observatory - report and dataset- provides a comprehensive worldwide and regional/country level market value database covering all principal OTT services for the period of 2010 to 2020. - ...

Worldwide Small Cell Forecast, 2016-2020

May 2016 $ 4 500

U.s. Web Site, Online Presence, And Ecommerce Update, 2 ...

May 2016 $ 4 500

Uk Personal Insurance Distribution: Banks And Retailers

June 2016 $ 3 450

Tracking Eyeballs: Video Analytics And Measurement

May 2016 $ 3 200

Web Search Portal Lines World Report

June 2016 $ 3 047

Internet Service Providers & Web Search Portals World R ...

June 2016 $ 3 047

Worldwide And U.s. Internet Ad Spend Report, 1q16

July 2016 $ 2 995

Global Advertising Inkjet Printer Report-market Size An ...

July 2016 $ 2 850

Global Native Advertising Market Research Report 2016

June 2016 $ 2 850

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.