1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends
  4. > Advertising

Advertising Business: Latest Industry Statistics and Trends

  • Currently 4/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5
9 votes

Topics under Advertising

Global Advertising Industry Statistics

The global advertising industry witnessed 6% growth in 2010, bringing the sector’s worth to almost $87 billion. MarketLine predicts the industry will climb to more than $113 billion by 2015, representing 30% expansion over five years. Food, beverage and personal care represent the leading segment in the advertising sector, contributing over a quarter of total industry revenue. The Americas dominate the global sector, with more than 42% of the market revenue.

Players in the industry use communication as a tool to influence consumer behavior and promote companies, services and products. An array of media is available to advertisers to get their message across, including mainstream media such as TV and radio as well as direct mail, mobile ads and blogs.

Key Market Segments

The world online advertising industry is expected to reach almost $73 billion by 2015, according to research from Global Industry Analysts. Industry performance is expected to be fuelled by an expanding internet user base worldwide. After a decline in 2009 due to the economic recession, the online advertising sector regained its footing in 2010 and has witnessed steady growth since.

TechNavio predicts the global mobile advertising industry will record 57% growth between 2011 and 2015. Widespread adoption of smartphones continues to drive growth in this sector. Players operating in this sector have been turning to acquisitions and partnerships to remain competitive. Leading industry players currently active in the global mobile advertising market include Google, Yahoo, Microsoft and Apple.

Revenue generated by advertising agencies has been falling, with growth slowed by shrinking corporate promotion budgets and changes in media consumption. IBISWorld predicts there will be a turnaround in the industry in coming years. Agencies are keeping up with the times, adapting to changes in consumer behavior and blending traditional media advertising with newer forms of media promotions.

Direct mail advertising has fared the economic downturn well as companies have opted for the cheaper solution of direct mail ads rather than more expensive mainstream media such as TV and radio. IBISWorld foresees a shift back to mainstream media over the coming years. This will fuel competition within the direct mail advertising industry, with digital advertising in particular coming to the front as companies opt increasingly for internet and mobile messaging. Direct mail advertisers distribute advertising materials such as flyers and coupons and promotional items like pens and key chains.

The video advertising network industry (including exchanges, DSPs, SSPs, RTBs, auctions and serving platforms) is expected to exceed $8 billion in 2012, according to research conducted by Accustream. Video formats alone represent more than three quarters of the industry, generating in excess of $6 billion in 2012. Auctions and exchanges should represent less than 7% of overall revenue in 2012, with trafficking platforms exceeding $5.5 billion. Total revenue for integrated monetization platforms in 2012 should reach almost $2 billion. This market has witnessed close to 54% growth over the past five years, and is expected to expand by 49% before the end of 2014.

Regional Market Share

The US advertising industry witnessed a 1% increase in expenditures in the second quarter of 2012 to exceed $34 billion, reports strategic marketing information provider Kantar Media. In the first half, spending rose 2% to exceed $67 billion. TV spending continued to dominate the advertising market, growing 4.5% in the second quarter of 2012. Cable TV expenditures climbed more than 4%, with sports programming and other large audience networks fuelling growth.

Read more »


You might be interested in these related markets:

24/7 Customer Support

Talk to Sam

+1 718 473 0872

1-10 of about 3800 reports

Global Advertising Markets

  • February 2017
    46 pages
  • Advertising  


  • United States  

    United Kingdom  


View report >

Advertising Industry in the US - Forecast

  • February 2017
    17 pages
  • United States  

    North America  


View report >

Advertising Industry in Europe

  • January 2017
    30 pages
  • Advertising  

  • Europe  


View report >

Advertising Industry in Asia

  • March 2016
    5 pages
  • Asia  


View report >

Advertising Markets in Japan

  • February 2016
    8 pages
  • Advertising  

  • Japan  

View report >

Advertising Industry in Switzerland and France

  • November 2016
    13 pages
  • Advertising  


  • Switzerland  



View report >

TV Advertising Industry in Germany

  • October 2015
    100 pages
  • TV Advertising  



  • Germany  


View report >

Advertising Markets in Italy - Forecast

  • January 2016
    20 pages
  • Advertising  

  • Italy  



View report >

Advertising Markets in the UK

  • December 2016
    69 pages
  • Advertising  

    Potato Chip  


  • United Kingdom  

View report >

The future of the TV Advertising Industry in Canada

  • January 2017
    7 pages
  • TV Advertising  

  • Canada  

View report >

About 1400 reports

Purchase Reports From Reputable Market Research Publishers
(From $ 87 - $ 4000)

Advertising, Public Relations, And Related Services Global Market Report 2017

Advertising, Public Relations, And Related Services Global Market Report 2017

  • $ 4000
  • Industry report
  • December 2016
  • by TBRC Business Research

The advertising, public relations, and related services market comprise establishments offering services for planning, developing, creating and managing advertisement and promotional activities. The USA ...

Global Programmatic Advertising Display Market 2017-202 ...

December 2016 $ 3500

Global And Chinese Voice And Mobile Internet Industry, ...

November 2016 $ 3000

Global And Chinese Advertising Signs Film Industry, 201 ...

December 2016 $ 2800

Insurance Competitor Profile: Lv= Group 2016

November 2016 $ 1295

Global Digital And Sharing Economy - The E-commerce And ...

February 2017 $ 1100

Advertising Agencies In The Us - Industry Market Resear ...

December 2016 $ 1020

Digital Advertising Agencies - Industry Market Research ...

December 2016 $ 1020

Media Buying Agencies In The Us - Industry Market Resea ...

December 2016 $ 1020

Advertising Agencies In China - Industry Market Researc ...

November 2016 $ 1020

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.