1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends
  4. > Advertising

Breakthroughs that will shape the future of the global product promotion industry

 
  • Currently 4/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5
6 votes
Share

Global Advertising Industry Statistics

 

The global advertising industry witnessed 6% growth in 2010, bringing the sector’s worth to almost $87 billion. MarketLine predicts the industry will climb to more than $113 billion by 2015, representing 30% expansion over five years. Food, beverage and personal care represent the leading segment in the advertising sector, contributing over a quarter of total industry revenue. The Americas dominate the global sector, with more than 42% of the market revenue.

 

Players in the industry use communication as a tool to influence consumer behavior and promote companies, services and products. An array of media is available to advertisers to get their message across, including mainstream media such as TV and radio as well as direct mail, mobile ads and blogs.

 

Key Market Segments

 

  • The world online advertising industry is expected to reach almost $73 billion by 2015, according to research from Global Industry Analysts. Industry performance is expected to be fuelled by an expanding internet user base worldwide. After a decline in 2009 due to the economic recession, the online advertising sector regained its footing in 2010 and has witnessed steady growth since.

 

  • TechNavio predicts the global mobile advertising industry will record 57% growth between 2011 and 2015. Widespread adoption of smartphones continues to drive growth in this sector. Players operating in this sector have been turning to acquisitions and partnerships to remain competitive. Leading industry players currently active in the global mobile advertising market include Google, Yahoo, Microsoft and Apple.

 

  • Revenue generated by advertising agencies has been falling, with growth slowed by shrinking corporate promotion budgets and changes in media consumption. IBISWorld predicts there will be a turnaround in the industry in coming years. Agencies are keeping up with the times, adapting to changes in consumer behavior and blending traditional media advertising with newer forms of media promotions.

 

  • Direct mail advertising has fared the economic downturn well as companies have opted for the cheaper solution of direct mail ads rather than more expensive mainstream media such as TV and radio. IBISWorld foresees a shift back to mainstream media over the coming years. This will fuel competition within the direct mail advertising industry, with digital advertising in particular coming to the front as companies opt increasingly for internet and mobile messaging. Direct mail advertisers distribute advertising materials such as flyers and coupons and promotional items like pens and key chains.

 

  • The video advertising network industry (including exchanges, DSPs, SSPs, RTBs, auctions and serving platforms) is expected to exceed $8 billion in 2012, according to research conducted by Accustream. Video formats alone represent more than three quarters of the industry, generating in excess of $6 billion in 2012. Auctions and exchanges should represent less than 7% of overall revenue in 2012, with trafficking platforms exceeding $5.5 billion. Total revenue for integrated monetization platforms in 2012 should reach almost $2 billion. This market has witnessed close to 54% growth over the past five years, and is expected to expand by 49% before the end of 2014.

 

 

Regional Market Share

 

  • The US advertising industry witnessed a 1% increase in expenditures in the second quarter of 2012 to exceed $34 billion, reports strategic marketing information provider Kantar Media. In the first half, spending rose 2% to exceed $67 billion. TV spending continued to dominate the advertising market, growing 4.5% in the second quarter of 2012. Cable TV expenditures climbed more than 4%, with sports programming and other large audience networks fuelling growth.

 

  • The world’s top-10 advertisers spent almost $4 billion in the second quarter of 2012, representing a near 6% drop compared with the same quarter in 2011. Procter & Gamble dominates the market with almost $600 million in measured spending, representing a 13% year-on-year decline. Retail was the strongest of the top 10 advertising categories, reaching $4 billion in expenditures in the second quarter of 2012.

 

 

Market Outlook

 

Growth in market value over coming years should be fuelled by expanding corporate advertising budgets. Internet penetration will drive growth in the online market segment, while increasing use of smartphones will push mobile expansion. Industry experts predict Facebook will outpace Twitter for advertising in 2013 due to its roll out of mobile ads.

 

Leading Industry Associations

 

 

 

You might be interested in these related markets

 

Understand the Advertising Industry Quickly & Get Actionable Data Easily. The Latest Reports with Statistics & Trends from Top Industry Sources
1-10 of about 4 700 reports

Global Advertising Markets

  • June 2015
    5 pages
  • Advertising  

  • France  

    World  

    United States  

View report >

TV Advertising Markets in the US Forecast

  • August 2015
    29 pages
  • TV Advertising  

    Advertising  

  • United States  

    World  

View report >

Advertising Demand Analysis in Europe Forecast

  • August 2015
    17 pages
  • Advertising  

  • Europe  

    World  

View report >

Online Advertising Statistics in China and Asia

  • July 2015
    28 pages
  • Online Advertis  

  • China  

    Asia  

View report >

Online Advertising Industry in Japan Forecast

  • May 2015
    5 pages
  • Online Advertis  

  • Japan  

View report >

Advertising Markets in France

  • June 2015
    7 pages
  • France  

    Europe  

    Africa  

View report >

Advertising Market Analysis in Germany

  • March 2015
    5 pages
  • Advertising  

  • Germany  

    Europe  

View report >

Advertising Markets in Italy

  • January 2014
    5 pages
  • Advertising  

  • Italy  

    Europe  

View report >

Advertising Markets in the UK

  • July 2015
    58 pages
  • United Kingdom  

View report >

Advertising Industry in Canada

  • June 2015
    23 pages
  • Advertising  

  • Canada  

    France  

    North America  

View report >


About 900 reports

Purchase Reports From Reputable Market Research Publishers
(From $ 99 - $ 4 795)

Mobile Applications for Melanoma Detection Market - Europe and Israel Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 – 2022

Mobile Applications for Melanoma Detection Market - Europe and Israel Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 – 2022

  • $ 4 795
  • Industry report
  • July 2015
  • by Transparency Market Research

Melanoma is a type of skin cancer that is increasing among population across the globe. During the recent years, there has been a considerable growth in the number of mobile applications for melanoma detection. ...

Seed Treatment Market By Function, Type, Crop Type, & B ...

July 2015 $ 4 650

Global Mobile Advertising Market Outlook (2014-2022)

June 2015 $ 4 150

Advertising Material Distribution Service Lines World R ...

August 2015 $ 3 047

Advertisers Need Ways To Cut Through The Clutter And En ...

June 2015 $ 3 000

Global Enterprise Mobile Application Development Servic ...

June 2015 $ 3 000

Global Mobile Advertising Industry 2015 Market Research ...

August 2015 $ 2 800

Advertising And The Second Screen - When Tv Becomes Int ...

July 2015 $ 2 300

Lbs Market In India 2015-2019

July 2015 $ 2 500

Mobile Ad-spending Market In The Us 2015-2019

July 2015 $ 2 500

ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - quickly, in one place.