Advertising Industry Market Research & Statistics

Global Advertising Industry

 

The global advertising industry witnessed 6% growth in 2010, bringing the sector’s worth to almost $87 billion. MarketLine predicts the advertising industry will climb to more than $113 billion by 2015, representing 30% expansion over five years. Food, beverage and personal care represent the leading segment in the advertising sector, contributing over a quarter of total industry revenue. The Americas dominate the global sector, with more than 42% of advertising industry revenue.

 

Players in the advertising industry use communication as a tool to influence consumer behavior and promote companies, services and products. An array of media is available to advertisers to get their message across, including mainstream media such as TV and radio as well as direct mail, mobile advertising and blogs.

 

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Global Advertising Industry

  • November 2014
    53 pages
  • Advertising  

    Online Advertis...  

  • World  

    United States  

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Advertising Industry in Malaysia and the US

  • November 2014
    15 pages
  • Online Advertis...  

    Mobile Advertis...  

  • Malaysia  

    United States  

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Advertising market shares in Asia and Europe - Forecast

  • December 2014
    11 pages
  • Advertising  

  • Asia  

    Europe  

    World  

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Advertising Overview in Asia

  • November 2014
    5 pages
  • Advertising  

  • Asia  

    Vietnam  

    China  

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Advertising Markets in Japan

  • February 2014
    6 pages
  • Advertising  

    Advertising And...  

    Media  

  • Japan  

    Asia  

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Advertising Industry in France

  • March 2014
    6 pages
  • Advertising  

  • France  

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Advertising Analysis in Germany - Forecast

  • November 2014
    5 pages
  • Advertising  

  • Germany  

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Advertising Industry in France and Italy

  • January 2014
    16 pages
  • Advertising  

  • France  

    Italy  

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Online Advertising Industry in the UK

  • January 2014
    10 pages
  • Online Advertis...  

  • United Kingdom  

    United States  

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Internet Advertising Industry in Canada

  • September 2014
    27 pages
  • Internet Advert...  

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    North America  

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