1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends
  4. > Marketing

Marketing Industry: Comprehensive Market Analysis

  • Currently 5/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5
5 votes

Global Marketing Industry

The global advertising and marketing consultancy industry recorded almost 6% growth in 2010 to reach $270 billion, reports MarketLine. The market is expected to reach almost $388 billion in 2015, representing nearly 44% expansion over five years. Operations management represents the leading segment, accounting for close to 30% of the overall market. The Americas holds over 50% of total market share.

The rapid expansion of the global social media sphere has been changing the landscape of the marketing industry over recent years. Industry players are eager to avail of social media as a marketing channel to take advantage of access to an almost limitless potential customer base. The medium also allows companies to gather information vital to product development, gain insight into customer motivation, better understand the purchasing process and facilitate consumer feedback.

Key Market Segments

Social media marketing is highly effective due to it scope and capacity to engage consumers. Datamonitor estimates close to 40% of consumers would be interested in receiving product information through social media channels. Inbound marketing engages the consumer more, encouraging them to research companies and products of their own initiative. Obstacles to social media within the financial services industry concern regulation and ROI. The latter is a problem that can be solved through best practice guidelines and proper regulation through this medium.

Social media platforms such as Twitter, YouTube and Facebook are proving to be increasingly attractive marketing channels for the pharmaceuticals industry. According to research from Markets and Markets, pharmaceutical companies use these platforms not only for retailing purposes, but also to strengthen consumer relationships and streamline brand management using market intelligence gleaned by examining user-generated content.

Companies already using social media marketing include Novartis, which is availing of Facebook and Youtube to boost OTC sales of drugs including Bufferin, Orofar, and Comtrax. Pharmaceutical players using social media for purposes other than marketing include J&J, which used social media for crisis management purposes following the recall of Benadryl tablets and Tylenol. The company was able to reach its consumers to apologize after the FDA uncovered manufacturing plant discrepancies, which led to the product recall.

The rise of social media across the BRIC countries (Brazil, India, Russia and China) makes it an ideal channel for marketing. BRICDATA notes companies are increasingly incorporating social media into their selling strategies. Social media marketing is used to develop products for specific consumer groups, survey brand image perception and launch new products on the market. Accessing customers through social media can prove difficult due to industry fragmentation, underdeveloped mobile infrastructure and relatively lower literacy rates.

The world enterprise marketing management software industry is expected to record yearly expansion of almost 16% between 2010 and 2014, reports TechNavio. Market growth will be fuelled by demand for quality marketing management software. Obstacles to market growth include the implementation of software across the different levels of the organization. Leading players operating in the market include Teradata, SAS Institute, Unica and Oracle.

Sports sponsorship marketing in the UK is divided according to the type of sport sponsored or in line with the sponsor’s relevant industry sector. Formula 1 racing and football represent over 50% of overall sports sponsorship spending in the UK, according to Key Note. The UK sports sponsorship market is forecast to exceed $3 billion by 2015, up from over $2.5 billion in 2010. The leading contributors to the market are traditionally alcoholic drinks brands and financial services, for example the Guinness Championship and the Heineken Cup for rugby, or the Barclays Premier League for soccer.

Read more »

Share

You might be interested in these related markets:

24/7 Customer Support

Talk to Sam

+1 718 473 0872

1-10 of about 500 reports

Global Marketing Statistics

  • March 2016
    5 pages
  • Marketing  

  • Europe  

    North America  

    Africa  

View report >

Marketing Analysis in the US Forecast

  • March 2016
    8 pages
  • Marketing  

  • United States  

View report >

Marketing Analysis in the UK and Europe

  • February 2016
    8 pages
  • Marketing  

  • United Kingdom  

    Europe  

View report >

Marketing Research Industry in Asia Forecast

  • January 2014
    8 pages
  • Marketing Resea  

  • Asia  

    India  

    World  

View report >

Marketing Industry in Japan

  • April 2016
    8 pages
  • Marketing  

  • Japan  

View report >

Marketing Analysis in France

  • March 2016
    8 pages
  • Marketing  

  • France  

View report >

Marketing Analysis in Germany

  • July 2015
    8 pages
  • Marketing  

  • Germany  

View report >

Marketing Analysis in Australia and the UK

  • March 2016
    8 pages
  • Marketing  

  • Australia  

    United Kingdom  

View report >

Marketing Markets in Canada

  • February 2016
    30 pages
  • Canada  

View report >

Green Marketing Markets in India Forecast

  • January 2016
    7 pages
  • Green Marketing  

  • India  

View report >

Search in Marketing Industry (About 500 reports)
Parent industry: Advertising and Marketing
Related industries: Advertising

About 400 reports

Purchase Reports From Reputable Market Research Publishers
(From $ 225 - $ 3 500)

Innovation Strategies: Planning for Business-IT Innovation -- Lessons from a Marketing Guru

Innovation Strategies: Planning for Business-IT Innovation -- Lessons from a Marketing Guru

  • $ 3 500
  • Industry report
  • April 2016
  • by IDC

This IDC study provides a set of best practices and actionable advice for CIOs and their business partners who want to create planning strategies for shared innovation and the digital transformation (DX) ...

Marketing Research & Public Opinion Polling Lines World ...

May 2016 $ 3 047

Marketing Research & Public Opinion Polling Lines Canad ...

May 2016 $ 1 953

Marketing Research & Public Opinion Polling Lines South ...

May 2016 $ 1 953

Marketing Research & Public Opinion Polling Lines Euras ...

May 2016 $ 1 953

Fmcg Industry Business Confidence Report H1 2016

February 2016 $ 1 950

Social Media Advertising Spend In The Uk

April 2016 $ 1 200

Social Media Advertising Spend In India

April 2016 $ 1 200

Social Media Advertising Spend In The Us

April 2016 $ 1 200

Email Marketing Uk Industry Report

May 2016 $ 477

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.