1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends
  4. > Marketing

Marketing Industry Reports: Latest Market Analysis, Trends & Statistics

  • Currently 4/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5
6 votes

Global Marketing Industry

In the global advertising and marketing consultancy industry, operations management represents the leading segment, accounting for close to 30% of the overall market. The Americas holds over 50% of total market share.

The rapid expansion of the global social media sphere has been changing the landscape of the marketing industry over recent years. Industry players are eager to avail of social media as a marketing channel to take advantage of access to an almost limitless potential customer base. The medium also allows companies to gather information vital to product development, gain insight into customer motivation, better understand the purchasing process and facilitate consumer feedback.

Marketing Industry Key Market Segments

Social media marketing is highly effective due to it scope and capacity to engage consumers. Datamonitor estimates close to 40% of consumers would be interested in receiving product information through social media channels. Inbound marketing engages the consumer more, encouraging them to research companies and products of their own initiative. Obstacles to social media within the financial services industry concern regulation and ROI. The latter is a problem that can be solved through best practice guidelines and proper regulation through this medium.

Social media platforms such as Twitter, YouTube and Facebook are proving to be increasingly attractive marketing channels for the pharmaceuticals industry. According to research from Markets and Markets, pharmaceutical companies use these platforms not only for retailing purposes, but also to strengthen consumer relationships and streamline brand management using market intelligence gleaned by examining user-generated content.

Companies already using social media marketing include Novartis, which is availing of Facebook and Youtube to boost OTC sales of drugs including Bufferin, Orofar, and Comtrax. Pharmaceutical players using social media for purposes other than marketing include J&J, which used social media for crisis management purposes following the recall of Benadryl tablets and Tylenol. The company was able to reach its consumers to apologize after the FDA uncovered manufacturing plant discrepancies, which led to the product recall.

The rise of social media across the BRIC countries (Brazil, India, Russia and China) makes it an ideal channel for marketing. BRICDATA notes companies are increasingly incorporating social media into their selling strategies. Social media marketing is used to develop products for specific consumer groups, survey brand image perception and launch new products on the market. Accessing customers through social media can prove difficult due to industry fragmentation, underdeveloped mobile infrastructure and relatively lower literacy rates.

The world enterprise marketing management software market growth will be fuelled by demand for quality marketing management software. Obstacles to market growth include the implementation of software across the different levels of the organization. Leading players operating in the market include Teradata, SAS Institute, Unica and Oracle.

Sports sponsorship marketing in the UK is divided according to the type of sport sponsored or in line with the sponsor’s relevant industry sector. Formula 1 racing and football represent over 50% of overall sports sponsorship spending in the UK, according to Key Note. The leading contributors to the market are traditionally alcoholic drinks brands and financial services, for example the Guinness Championship and the Heineken Cup for rugby, or the Barclays Premier League for soccer.



You might be interested in these related markets:

24/7 Customer Support

Talk to Sam

+1 718 473 0872

1-10 of about 3200 reports

Global Marketing Supply

  • February 2017
    5 pages
  • Marketing  

  • World  

View report >

Marketing Supply in the US - Forecast

  • February 2017
    14 pages
  • Marketing  

  • United States  

View report >

Advertising And Marketing Industry in Europe and Ireland

  • July 2016
    105 pages
  • Peripheral Mark...  

  • Europe  



View report >

Marketing Industry in Asia

  • January 2017
    116 pages
  • Marketing  

    Marketing Resea...  

  • Asia  

View report >

Marketing Industry in Japan

  • April 2016
    8 pages
  • Marketing  

  • Japan  

View report >

Advertising And Marketing Industry in France - Forecast

  • January 2016
    9 pages
  • Marketing  

  • France  


View report >

Marketing Statistics in Germany

  • August 2016
    73 pages
  • Germany  



View report >

Internet Marketing Industry in Italy - Forecast

  • January 2015
    27 pages
  • Internet Market...  


    Web 2.0  

  • Italy  


View report >

Marketing Markets in the UK - Forecast

  • January 2017
    5 pages
  • Marketing  

  • United Kingdom  

View report >

Marketing Forecast Statistics in Canada

  • November 2016
    7 pages
  • Marketing  

  • Canada  

View report >

Search in Marketing Industry (About 3200 reports)
Parent industry: Advertising and Marketing
Related industries: Advertising

About 2600 reports

Purchase Reports From Reputable Market Research Publishers
(From $ 87 - $ 4000)

Market Research Services Global Market Report 2017

Market Research Services Global Market Report 2017

  • $ 4000
  • Industry report
  • December 2016
  • by TBRC Business Research

Market research services comprise companies that offers services such as aiding in marketing activities, studying and analyzing the market as per client needs and specifications. The market research services ...

Specialized Design Services Global Market Report 2017

December 2016 $ 4000

Worldwide Talent Acquisition And Staffing Technology An ...

December 2016 $ 3960

Global Marketing Automation Software Market 2017-2021

February 2017 $ 3500

Global Marketing Cloud Platform Market 2017-2021

January 2017 $ 3500

Global Digital Marketing Software Market Research Repor ...

December 2016 $ 2850

Marketing Research And Analysis Services Global Market ...

December 2016 $ 1000

Market Research And Statistical Services In Australia - ...

December 2016 $ 965

Market Research In Canada - Industry Market Research Re ...

January 2017 $ 800

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.