» Download Public Reports
15 reports
- Country report
- October 2011
- 46 pages
... Respond to marketing communication. Recent research has quantified effectiveness criteria of mindset metrics, such as brand consideration and liking, in the purchase process for a mature market ...
March 2011
... The increase in sales is the result of: A significant decrease in performance marketing revenue (-19% to 2.9 Million): this activity, mainly domestic, was the most affected by the economic situation ...
November 2010
... Improvement in many of our markets, which certainly helped underpin the numbers. We also executed very well on our global growth initiatives, which obviously gave a boost to the numbers as well. This gives ...
March 2010
... Making of brazilian smes. However, the technical and marketing profile entrepreneurs identify the participation of brazil in a trade block as a relevant feature, which is confirmed by the number of times regional ...
March 2011
... Clients. This goes beyond the normal quantitative market research service, and helps to develop deeper and more meaningful client relationships earlier in their innovation processes. Outlook we ...
March 2011
... That had their brands placed on big brother, in brazil, in 2011. Literature review hooley et. Al (2005) cite the concept of marketing as companies seeking to know what the consumer wants and needs ...
January 2013
... Refinance market, growth in financial services has been fairly modest, as lenders continue to struggle with new regulations, which are curtailing their ability to grow loan portfolios, despite historically low ...
January 2013
... Will talk a little about product innovation, our vertical markets and our geographic expansion but, as don said, we thought we would take you into a little deeper approach about how we think about managing ...
March 2009
... Of complexity occurs in the measurement of marketing program outcomes, as marketing activities often have subjective effects and involve a wide range of factors (llonch, eusebio, & ambler, 2002; petersen et al ...
January 2012
... In marketing structures, functions and processes as related to the socio-economic and cultural environment and a consideration of the opportunities and problems of international marketing. Course ...