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Consumers? interest was mainly focused on three core factors in 2009 - hygiene, fragrance and eco-friendliness. Hygiene caused a further trend towards concentrated liquid detergents, which have a stronge ...
The key trend witnessed in 2009 was the continuing popularity of automatic laundry detergents, as it benefitted from the increasing penetration of washing machines in households. During 2009, when the ...
Despite the fact that surface care is the second largest home care category, it remains some way off achieving its full potential. Consumption of surface care products is largely limited to urban areas, ...
The decline in disposable incomes due to the global recession increased price-sensitivity amongst Macedonian consumers, driving them towards less expensive brands. In most laundry care categories, retail ...
Shoe polish was still the largest category within polishes in Macedonia in value terms in 2009. However, floor polish is expected to catch up fairly rapidly, as it is expected to experience higher growth ...
A number of surface care categories experienced a decline in current value terms in 2009, including multi-purpose cleaners, window/glass cleaners and wash and wax floor cleaners. In retail volume terms, ...
Consumers in Bosnia-Herzegovina encountered contraction of disposable incomes in 2009 and reacted by making conservative purchasing decisions. They, therefore, made safe choices and avoided experimentation ...
As in many other FMCG categories in Bosnia-Herzegovina in 2009, in polishes consumers also exhibited conservative behaviour. They played safe and left experimentation for more affluent times. Euromonito ...
Almost as a reaction to strong growth in 2008, where manufacturers used the switch from standard to compact format in powder detergents to boost their profits, 2009 sees a sharp turn back triggered by ...
The penetration of dishwashers continued to grow in 2009, albeit at a slower rate than that seen earlier in the review period, which ensured demand for automatic dishwashing products. Although dishwashing ...
This is because spending power of consumers is still weak and they are not able to increase their purchases. Although successful in previous years, volume and value sales of fabric softeners also declined ...
Polishes saw little development in 2009 as a result of a lack of innovation. Consumers are already familiar with the available products and brands they buy regularly and no activity encouraged them to ...
Consumers started to look for concentrated and multifunctional products, which are good for many purposes, because they were not able to buy products for each problem. Time-tested materials became popula ...
Dishwashing products performed poorly in 2011, experiencing a 2% decline, compared with positive CAGR of 2% over the review period. Both automatic and hand dish washing have struggled as consumers cut ...
For the second consecutive year, in spite of falling sales, the polish category outperformed its historic average growth rate to record an essentially flat year. As in 2010, the recession has to some degree ...
In comparison to the 4% value growth in 2011, the bleach category saw a slowdown in growth in 2012, registering a rise of just 1%. Innovative product launches by Unilever Home & Personal Care Ltd revived ...
In 2011, laundry care rose by 1% in current value terms to reach GBP 1.8 billion, marginally down on the CAGR between 2006 and 2011. The modest increase was sustained by healthy demand for fabric conditioners ...
Depilatories had moderate value growth of 3% during 2009. The Economic crisis lowered disposable income, forcing consumers to buy depilatories in supermarkets or pharmacies instead of going to specialist ...
As a result, demand for surface care products increased, and products became more popular, especially amongst middle-income consumers. Astrix is a good example of a industry player implementing successful ...
Nevertheless, over the review period smaller categories such as liquid detergents, laundry aids and liquid fabric softeners saw important growth, increasing their penetration amongst middle- and high-income ...
Consumers slightly increased their use of polishes as a consequence of organising more social gatherings at homes to ward off swine flu and because of the global financial crisis. Argentineans, therefore, ...
This growth can be attributed to the fact that these products were virtually non-existent before 2010. Increasing disposable incomes allowed Argentinean consumers to purchase fabric fresheners in orde ...
In 2010, the trend towards environmentally-friendly products affected home laundry appliances strongly. The new EU energy label, which will go beyond class A appliances, and the high consumer demand fo ...
These three factors led new product innovation in a category in which appliances are evolving in parallel with home care products. New product developments in home laundry appliances and in the home care ...
Poles paid greater attention to energy-efficient models in 2010. An A+ energy rating became standard for automatic washing machines. Due to the fact that automatic washing machines are run several times ...
In 2010 overall home laundry appliances continued to decline (by 8% in volume terms) to reach 469,100 units, but more slowly than in 2009 (-28%). The price factor continued to play a major role, forcing ...
With the exception of shoe polish, demand within all other categories of polishes in Sweden continued to decline in 2009. Changing habits with regard to cleaning and maintaining metal, floors and furniture ...
The main reason for this was a poor performance from shoe polish, which registered a volume decline of 8% and a value sales increase of only 1% in current terms. Consumers traded down, opting to buy less ...
The United Arab Emirates is well on the path to economic recovery, with consumer confidence and disposable income on the rise. Immigration to the country has again resumed, with affluent Western expatriates ...
Currently, most products are imported, but the situation is expected to change soon. A new factory for the manufacturing of laundry detergents is currently being built in Belarus, in Osipovichi. The owne ...
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