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25 reports
- $ 2 394
- Industry report
- April 2013
- by Euromonitor International
Although slower than in 2011, home care continued to record healthy growth in 2012 thanks to constant product innovation and the introduction of value added products. Overall, home care sales were relatively ...
March 2013
$ 2 394
In terms of volume, market performance in 2012 was kept at moderate but stable rates, similar to results achieved over the review period. Growth was balanced between large mature categories and smalle ...
March 2013
$ 2 394
Laundry care reinforced its position as the driver of home care sales in Uruguay during 2012. While other areas recorded a decline in value growth (with exception of air care), in 2012 laundry care reversed ...
May 2013
$ 898
Nevertheless, over the review period smaller categories such as liquid detergents, laundry aids and liquid fabric softeners saw important growth, increasing their penetration amongst middle- and high-income ...
April 2013
$ 898
This growth can be attributed to the fact that these products were virtually non-existent before 2010. Increasing disposable incomes allowed Argentinean consumers to purchase fabric fresheners in orde ...
April 2013
$ 898
These three factors led new product innovation in a category in which appliances are evolving in parallel with home care products. New product developments in home laundry appliances and in the home care ...
April 2013
$ 898
As a result, manufacturers have started to shift their attention towards introducing new innovative products and formats to boost sales and take advantage of the healthy economy. Fabric fresheners, concentrated ...