Key Market Indicators
Belarus is set to become a major player in the global make-up market. By 2026, its imports are projected to reach around $101 million, growing 2.7% each year on average since 2021. In 2021, the country ranked 58th in the world with imports of $86 million. Slovenia placed ahead of Belarus at $86 million. The US, Singapore and Germany ranked 2nd, 3rd and 4th respectively. Meanwhile, Belarusian exports of make-up are expected to reach $73 million by 2026, increasing at a CAGR of 3% since 2021. In 2021, the country was 45th in the world with exports of $61 million. Latvia was ahead of Belarus at $61 million. The US, Singapore and South Korea placed 2nd, 3rd and 4th in this ranking.