Key Market Indicators
Revenue from Portuguese toys and games is expected to fall by 1.8% each year, on average, to €6.5 million in 2026. Since 2013, the market has grown annually by 7%. In 2021, Portugal ranked 21st in the world for toy and game revenue, behind Cyprus at €7.3 million. The Czech Republic, the United Kingdom and Austria ranked second, third and fourth, respectively.