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There is an innovation gap in the sports nutrition market for products that are targeted towards the needs of mainstream consumers. Aligning with mainstream consumer lifestyles is a necessity to unlock ...
While today's under 30s are bombarded with health messages and pressured to conform to the ideal body images portrayed in the media, it is harder than ever for them to adhere to a healthy regime faced ...
Driven by a global obesity crisis and the rise of more broadly health and fitness oriented consumers, sports nutrition has become the fastest growing category in consumer health. Substantial growth rates ...
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