Innovations, Social and Economic Megatrends to understand the World of Tomorrow.

Can I have an overview about the markets for health drinks and juices from vegetables and fruits?

Good day,

Thank you for your inquiry.  We have several reports about the beverage industry. When using the search terms ‘fruit drinks’ or ‘vegetable drinks,’ the following report became available:

Report 1:  Second Quarter Financial Results: Ito En, Dec 2014

This report demonstrates the Japanese market for Vegetable beverages and fruit beverages from 2008 through 2015 with the demand of about 50% for each type of drink.  There is also a depiction of some popular brands of drinks and their brand strategy.

Report 2: Research & Development-Pepsico, Aug 2015

This report by Pepsico discusses the rise in sales of healthy juices.  ‘Healthy juices’ is the term used to represent the ‘good for you’ product line of beverages including fruits and vegetables.

“Fifteen years ago, less than one quarter of our sales came from zero- or low-calorie beverages, active hydration beverages and healthy juices. Today, we’re selling a balanced portfolio: close to 50% of sales come from these healthier categories, which have become a vital growth engine for our business” (pg 12).

— Research & Development-Pepsico, Aug 2015

Report 3: Beyond the Yellow BRIC Road:  Finding Growth in Global Beverages, Jan 2014

This report introduces a more global perspective of healthy juice demand and specifics fruit juices.  There is a projection of growth in volume and the countries that will dominate this growth like Brazil, Russia, China, and India (BRICs).  There is also a discussion on the dependency of juices on urbanization and the rise in disposable incomes.  There is also a breakdown of demand for each major consumer country. There is a discussion of the major players in this arena like Coca-Cola and Tingyi-PepsiCo. Finally, there is a discussion on popular new flavors such as Snow Pear and Honey Pomelos (pg 4).

Regarding the Next-11 countries, there is a discussion on fruit juice sales compared to the BRICs countries and the market share they represent compared to global consumption. There is discussion of the top performers of this category that includes Vietnam, Iran and Nigeria (pg 5).

I hope you find this useful, and can see that there is a lot of useful information available through the portal about the beverage industry. If you have any additional needs or questions about our reports, please feel free to contact us.

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