Innovations, Social and Economic Megatrends to understand the World of Tomorrow.

Can you tell me how the environmental movement is impacting the beverage industry?

Good day,

Thank you for your inquiry.  Between all our reports about the beverage industry, there are a few  that discuss the environmental movement’s impact on the industry.

Report 1: Introduction, Packaging in the US, February, 2015

This report by Fabri-Kal, a leader in innovative packaging, shows that the top trends included sustainability materials for packaging.  It cites another report by Asia Pulp & Paper showing that 56% of Americans would like to have more sustainable packaging when they buy products.  Forty-two percent (42%) of Americans are willing to pay more for this packaging and the packaging is making a greater impact in their purchasing decisions.  This is particularly true for Millennials where 59% consider packaging sustainability to be important.  There are many more statistics discussed regarding the role of environmentally sustainable packaging in purchasing decisions.

More specific to beverages, recyclable packaging has been of greatest concern and companies are taking steps to improve their impact in this area.  For example, Proctor & Gamble agreed to make 90% of its packaging recyclable by 2020.  There is more discussion about Walmart and Unilever.

Report 2: Sustainablility key performance indicators aluminum beverage can, December 2014

The aluminum can industry allows beverage manufacturers to provide the most environmentally friendly packaging option. It takes just 8% of the energy to produce aluminum from recycled material versus producing new aluminum.  This product is most often recycled back to itself within 60 days without degradation compared to plastic or glass bottles.

Report 3: The forgotten 10%, Global Greenhouse gas emissions, September 2015

This report is impactful in the quest to make products more environmentally stable.  Industry collaborations with the beverage industry has been important to Unilever to impact the complete supply chain globally.  The Beverage Industry Environmental Roundtable (BIER) has joined in this discussion.

“We need partnerships across the industry – ones that probably haven’t happened before. If the consumer goods industry does not move to a more sustainable model, most of its profits will be wiped out in 30 to 50 years, and if you are in food even earlier” (pg 19).

— Global Greenhouse gas emissions, September 2015

Report 4: Press Kit,, January 2015

This report highlights Califia Farms with its CEO dubbed as one as an “ecofriendly revolutionary” and named one of the top 50 disrupters in the beverage industry in 2015.  As the founder of Owalla, he is now leading Califia’s commitment to sustainability including cutting plant water usage in half and supporting the Xerxes project. This press release is demonstrating the growing importance of environmental sustainability in the beverage industry.

I hope you find this useful, and can see that there is a lot of useful information available through the portal about the beverage industry. If you have any additional needs or questions about our reports, please feel free to contact us.

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