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Could you provide market data on the cupcake industry? Worldwide or in the US

Good day,

Thank you for submitting your question.  Below are the best reports about the Cupcake Industry that meets your data request needs.

Report 1: MIX:  Food, January 2015

This report does not show market data. However, it qualifies the growth trend in cupcakes.

“Indeed, consumers are willing to pay a little bit extra for a small indulgence made with quality ingredients, according to Amanda Topper, a food analyst at Mintel, as the market has seen with the high-end cupcake and donut trends” (pg 6).
— MIX:  Food, January 2015

Other reports include individual company expansions such as:

  1. Gigi’s Cupcakes likely to add at least 10 units East of the Rockies (BAE Urban Economics, Retail in California, Oct. 2013).

Another way to gather this research is within the entire cake market.

Report 2: International Markets Bureau: American Eating Trends Report…Cakes, Oct. 2012

This report includes market data for the US on the cake and brownie industry.

“ According to Euromonitor (2011), total retail sales of cakes in the U.S. were US$12.6 billion in 2010, having experienced a compound annual growth rate (CAGR) of 2.2% since 2006” (pg 1).

“New television shows focusing on cakes and cupcakes and a shift away from only dessert and special occasion consumption, combined with more in-home entertaining due to the recession, is supporting growing sales for both in-grocery and independent bakeries” (pg 1).

— International Markets Bureau: American Eating Trends Report…Cakes, Oct. 2012

There is a chart depicting retail sales of cakes in the US from 2006 through 2011 and forecasted through 2016. This chart shows the value of sales for packaged and unpackaged cakes as well as the volume of sales in tonnes.

This report also shows the demographics of consumers who purchase cakes including household income, age/gender, family type, household size, education and lifecycle for the core markets with at least 20% above average consumption rate.  There is also a chart with the demographics of underdeveloped markets.

This report also depicts the percentage of cake eaters by US geographic region.

“The competition is becoming more intense as the Beverly Hills location of Sprinkles is launching a 24-hour cupcake ATM, 24-Hour Sprinkles, which will dispense cupcakes for both humans and dogs (Mintel Inspire Trend Observation: Cupcake ATM)” (pg 4).

This report also depicts new cake product introductions in the US from 2010-2012 by category such as Kosher, environmentally friendly or reduced allergen and premium as well as the percentage of the market that is represented by single-serve, multiportioned packaged cakes (pg 7).

—  International Markets Bureau: American Eating Trends Report…Cakes, Oct. 2012

Finally, this report discusses the growing trend toward portion-controlled products like cupcakes.

cakes sales

— Euromonitor, 2012

Report 3: Nordi Ecolabelling of:  Paper in Europe, Jan. 2013

This report verifies what previous reports have shown that there is an upswing in cupcake consumption.  This report specifies the upswing in cupcake consumption in the Nordic region of Europe that subsequently increases the sales of their product, grease proof baking paper (pg 9).

Report 4: Survey Reveals Great Disparity in Nonprofits Approach to Corporate Partnerships, Nov. 2010

This report shows how cupcakes are being widely used as a method for large scale fundraising through companies such as Sprinkles, Cupcake Gourmet, and Cupcakes Changing the World.

I hope you find this useful, and can see that there is a lot of useful information available through the portal about the food industry. If you have any additional needs or questions about our reports, please feel free to contact us.

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