Thank you for contacting ReportLinker. From our many reports about the food industry, we have selected four to help you with your question.
The first report, Content Marketing Strategies for FMCG was released in April 2014 by Canadean Ltd. This 71 page study looks ar how traditional marketing and advertising channels no longer connect with consumers as effectively. It looks at how content marketing can find and feed the interests of consumers instead. This report looks at the driving forces behind content marketing the potential opportunities and risks and it also provides case studies. These case studies include a Coca-Cola campaign that involved replacing its website with more dynamic content, as well as Red Bull’s strategy for capturing life experiences and bringing them to its audience,
The next report, Canadean Ltd’s Neuromarketing Strategies for FMCG Companies was released in July 2014. This 79 page study looks at how companies can catch consumer attention with advertising strategies. It summarizes the latest research in neuromarketing, provides easily understood strategies, uses the research to show how these companies can make a greater impact on their customers, shows how taste can be affected by product association and gives case studies of neuromarketing being utilized effectively. This report also includes information on the key technologies used in neuroimaging, how brand preference can lead to emotion based choices, how consumers can be persuaded to upscale and which companies have previously used neuromarketing effectively.
The third report, Emerging Consumer Trends and Their Future Impact On FMCG Industry was released by Canadean Ltd in October 2014. This 41 page study looks at the trends in consumer behavior, business strategy and industry dynamics over the next three years. It features executive opinions on customer satisfaction and convenience, environmental friendliness, ethics, personalization and customization. This report shows that health, simplicity and convenience will be key trends over the period, while sustainable sourcing and minimizing pollution will also be concerns for companies.
The fourth report is Canadean Ltd’s Blurring Gender Boundaries in FMCG. This 40 page report was released in March 2015 and it identifies the societal changes that are shaping consumer needs amongst men and women, as well as which categories are set to benefit from this. It looks at the consumption needs of both men and women across six different categories and throughout 25 different companies. This report also features consumption frequency data and product examples that show how brands have broken gender stereotypes. Sports nutrition is proving to be an important emerging segment for women, with 60% of women claiming to exercise each week, compared to 63% of men.
We hope this information has been helpful to you. There is a lot of useful information about the food industry in ReportLinker’s portal. If you have any questions or further needs, please feel free to contact us.