Thank you for getting in touch with ReportLinker. Out of our many reports about the beverage industry, we have selected two that we hope can help with your query.
The first, Flavor Appeal in Vodka, was published by Canadean Ltd in August 2015. This 16 page report investigates the most appealing flavor types in the vodka market and looks at the consumer preferences for individual flavors in the market. It looks at opportunities for flavor innovation, by offering a ‘deep dive’ into the regional and demographic nuances that were found in Canadean’s 2015 Q2 global survey. Highlights from this report include that consumers aged between 35-54 were unexpectedly the most experimental audience. The market is showing interest in novel flavor alterations, such as basil added to strawberry vodka, or pea to mint vodka. These savory choices align with the wider cocktail trends, allowing consumers to be creative at home. This report compares the appeal of individual flavors within the flavor type and looks at which factors encourage consumers to try new flavors of vodka.
The second report, Global Vodka Market 2015-2019 was published in September 2015 by Infiniti Research Limited. This 85 page study forecasts the global market to have a compound annual growth rate of 0.2% in volume over the 2014-2019 period, but an increase of revenue of 2.1%. The global market is segmented into non-flavored and flavored vodka. The regions covered in this report are the Americas, Asia-Pacific, Europe, as well as the Middle East and Africa. The key players include Belvedere, Brown-Forman, Diageo, Gruppo Campari, Pernod Ricard and Russian Standard.
We hope this information has been helpful to you. There is a lot of useful information about the beverage industry in ReportLinker’s portal. If you have any questions or further needs, please feel free to contact us.