Launching the iPhones 7 and 7 Plus did not create waves among US consumers even though it got a lot of attention in the press last Wednesday. A new ReportLinker study shows that 67% of US respondents are not likely to purchase one of these iPhones.
These new models may not drive sales as much as Apple expects. The study shows that the new iPhones are attracting a lot more customers who already own an iPhone than new ones. A total of 85% of other smartphone owners are not likely to purchase the new iPhone. Only 44% of current iPhone owners may upgrade to the new models.
According to the study, most US respondents change smartphones when they are broken or lost (31%). Battery life is another good reason for 21% of them to buy a new smartphone. Storage space is a problem for 14% of them. However, upgrading to a newer iPhone still motivates a few customers to switch to the iPhone 7 (28%).
US consumers are not interested in the new wireless headphones that come with the iPhones 7 and 7 Plus. A majority of US respondents (71%) are totally reluctant to purchase the AirPods.