Android Sales Top iPhone in UK Smartphone Market

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Over 4 million adults in the UK own Android phones. (Photo: Sanja Gjenero)
Over 4 million adults in the UK own Android phones. (Photo: Sanja Gjenero)


  • Google Android phone sales outdo Apple’s iPhone to become most popular in the UK
  • Survey indicates 28% of smartphone users own Android devices, versus 26% for iPhone and 15% for BlackBerry
  • 34% of Android users said they used navigation and travel apps more than anything else

Android devices have overtaken the iPhone as the most popular smartphones in the United Kingdom, according to financial service provider Intelligent Environments.

A survey of 2,000 adults revealed that around 28% of the UK’s mobile-savvy use phones powered by Google’s operating system, with Apple iPhone users dropping back to 26%. BlackBerry comes in at a distant third with less than 15% of smartphone sales.?

Over four million adults in the UK own Android smartphones, which are proving increasingly popular with both young and older users alike.

Google Mapping Features

Some 34% of Android users said they used navigation and travel apps more than anything else, compared to around 28% for Apple and BlackBerry owners. This would suggest that Google’s advanced mapping and route planning features are major contributors to the rise in popularity.

The study suggests Android will continue to outdo its competitors as an increasing number of cheaper devices adopt Google’s operating system. Which brings up an important consideration in the study of smartphone market share: Android is available on multiple devices from a variety of manufacturers worldwide, while the iPhone is but one device from one company.

An earlier study from leading market research firm Nielsen found that Android devices were also the most popular in the United States, with 31% of market share compared to 30% for Apple.

Key Players – Smartphone Industry UK:

  • Apple (iPhone – iOS 4)
  • Research in Motion (BlackBerry 6 OS)
  • Samsung (Galaxy S – Android OS)
  • HTC (Sensation – Android OS)
  • Microsoft (Windows Phone 7 OS)
  • Sony Ericsson (Xperia X10 – Android OS)
  • Nokia (N8 – Symbian OS)
  • Huawei (IDEOS X6 – Android OS)

Key Statistics - Global Smartphone Market (source: Gartner)

  • Global smartphone market unit sales are expected to top 468 million in 2011, up almost 58% on 2010.
  • By 2015, 67% of smartphones will have an average price tag of $300 or less.
  • Android will become most widely used OS in 2011 and will have almost 50% of worldwide market by 2012.
  • Apple iOS will hold on to second spot through 2014.
  • Nokia-Windows Phone partnership will make Microsoft’s Mobile OS third largest by 2013.
  • Research In Motion market share will decrease as consumer market becomes more competitive.

By James Mulholland for
James Mulholland is a Paris-based internet and broadcast journalist specializing in sports, current affairs and technology news, while also freelancing as a photographer.

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