Nokia has enlisted the help of the creators of Angry Birds, a popular mobile phone game, to improve its near-field communications (NFC) technology.
The Finnish mobile giant is currently upgrading its Symbian OS platform and plans to make NFC features available on its latest C7 model, which was released in the United States last month.
NFC technology allows consumers to use their smartphones like electronic wallets. At retail outlets equipped with special cash register systems, shoppers will be able to pay for their goods with a swipe of their phone and no credit card details changing hands.
Nokia was one of the first mobile phone manufacturers to begin experimenting with NFC, but the breakneck pace of the smartphone industry has seen the likes of Google racing ahead with its own development.
70 Million NFC-Equipped Devices in 2011
With the number of growing applications, particularly mobile payment services, up to 70 million NFC-equipped devices are expected to be sold this year, and as many as 300 million could be in circulation in 2013, according to NXP Semiconductor NV, an NFC chip manufacturer.
As part of a recent partnership deal with Microsoft, Nokia will soon scrap its Symbian OS to concentrate on the Windows Phone 7 platform. But before then, it intends to sell another 150 million Symbian-powered phones as it continues to develop its NFC technology.
Key Players – Mobile Payment Industry
- Google, Paypal, Apple, Facebook and Twitter are some of the leading companies showing the potential of the mobile payment market.
Key Statistics – Mobile Financial Services (MFS) and M-Payment (source: mobiThinking)
- Despite the rapid growth of the m-commerce industry, mobile payments are only expected to account for 5% of global e-commerce sales in 2014.
- By 2015, more than 1 billion people across the world will perform mobile financial transactions, with sales expected to top $120 billion by 2015.
- eBay is currently a major contributor with over $2 billion in bought and sold merchandise in 2010.