Sector Snapshot: Global Media Industry

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The US had the most profitable media industry in the world, generating a total of $264 billion in profit in 2010. (Photo: Stock.xchng)
The US had the most profitable media industry in the world, generating a total of $264 billion in profit in 2010. (Photo: Stock.xchng)

BUSINESS

  • Advertising is largest global media segment, accounting for 47% of total market value.
  • US media industry reported the highest profits worldwide, totaling $264 billion; Japan second with $98.5 billion
  • Walt Disney company with most media operations

The global media industry is made up of advertising, television and broadcasting, movies, publishing and entertainment markets. Advertising is by far the largest segment, accounting for 47% of total market value.

In 2010, the United States media industry reported the highest profits worldwide, totaling $264 billion – around 48% of total global revenue. Japan was second on the list with $98.5 billion.

Walt Disney was the company with the most media operations in 2009, generating revenues of $36 billion worldwide. News Corporation was the second largest, with some $30 billion in revenue.

Key Statistics – Global Media Industry

  • In 2010, the United States had the most profitable media industry in the world, generating a total of $264 billion in profits.
  • Japan was the next largest with $98.5 billion.
  • The media market in the G8 group of industrialized nations rose by less than 1% between 2006 and the end of 2010, when it was worth a total of $551 billion.
  • The US accounts for 47.9% of global revenue, making it the largest media market in the world.

Key Players – Global Media Industry

  • Walt Disney Company, News Corporation, Time Warner, Bertelsmann, Universal, Sony, NBC, CBS, New York Times Co, Hearst, Comcast, Viacom, Vivendi, Thomson, Havas, Reed, BBC, Reuters, Hachette, Nippon Television Network, Sky

Recent Business Wins – Global Media Industry

  • Walt Disney is building a $4.4 billion theme park in Shanghai, the first Disney park in China
  • News Corp’s bid of $12.7 billion for BSkyB is approved by the British government

Upcoming Events – Global Media Industry

  • The (US) National Association of Broadcasters Virtual View Event, May 12, 2011 (online)
  • Broadcast Asia2011, June 21-24, 2011, Singapore

By Jon McAllister for
Based in the UK, Jon McAllister reports on current events, technology and business news for leading online publications.

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