An overwhelming majority of Indian employees are confident that social media can help them find a new job, according to a study by international HR consultant Ma Foi Ranstad.
In its quarterly Workmonitor review on mental mobility status in the workforce, the HR group found that 82% of Indians believed social networking sites like LinkedIn, Facebook and Twitter could help them find new employment, particularly those within the 35-44 year age group.
The Workmonitor survey revealed that 87% of Indians in the workforce use social networking sites to learn more about the working environment within certain companies. A high 75% use these sites to keep up to date with organisations they are interested in and to prepare for job interviews.
Some 79% of the Indian workforce only use social networks as a professional tool, compared to 29% globally. In Mumbai, 85% of employees said they use social media sites to create a desirable employee profile for themselves. In Delhi it was also high – around 83%.
A high percentage of workers in Mumbai (96%) and Bangalore (97%) can access social media sites during working hours, compared to some other cities where access was restricted. Some 93% percent of Indian companies ensure their employees have full access to social networking sites.
Key Statistics - Social Media in India (source: Ma Foi Randstad Workmonitor 2011)
- 90% of Indian employees have personal Twitter, Facebook or LinkedIn accounts.
- The Indian workforce is the most socially active online, with over 79% of employees updating their profiles in the last month, compared with 54% globally.
Key Statistics – India's Economy (source: CIA World Factbook)
- GDP: $4.04 trillion in 2010 compared to $3.74 trillion in 2009, 5th largest in the world
- Public Debt: 55.9% of GDP in 2010 compared to 57.3% in 2009
- Employment & Labor: Labor force of 478.3 million in 2010, with 10.8% unemployment in 2010 vs 10.7% in 2009
- Leading Industries: services (55.3%), industry (28.6%) and agriculture (16.1%)