Survey: Indian Employees Give Thumbs Up to Social Media

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In Mumbai, 85% of employees said they use social media sites to create a desirable employee profile for themselves. (Photo: R. Rajaram)
In Mumbai, 85% of employees said they use social media sites to create a desirable employee profile for themselves. (Photo: R. Rajaram)

ECONOMY

  • 82% of Indian employees trust social networking sites for job searches
  • 79% of the Indian workforce only use social media as a professional portal, compared to 29% globally
  • 93% percent of Indian companies allow employees full access to social networking sites

An overwhelming majority of Indian employees are confident that social media can help them find a new job, according to a study by international HR consultant Ma Foi Ranstad.

In its quarterly Workmonitor review on mental mobility status in the workforce, the HR group found that 82% of Indians believed social networking sites like LinkedIn, Facebook and Twitter could help them find new employment, particularly those within the 35-44 year age group.

The Workmonitor survey revealed that 87% of Indians in the workforce use social networking sites to learn more about the working environment within certain companies. A high 75% use these sites to keep up to date with organisations they are interested in and to prepare for job interviews.

Some 79% of the Indian workforce only use social networks as a professional tool, compared to 29% globally. In Mumbai, 85% of employees said they use social media sites to create a desirable employee profile for themselves. In Delhi it was also high – around 83%.

A high percentage of workers in Mumbai (96%) and Bangalore (97%) can access social media sites during working hours, compared to some other cities where access was restricted. Some 93% percent of Indian companies ensure their employees have full access to social networking sites.

Key Statistics - Social Media in India (source: Ma Foi Randstad Workmonitor 2011)

  • 90% of Indian employees have personal Twitter, Facebook or LinkedIn accounts.
  • The Indian workforce is the most socially active online, with over 79% of employees updating their profiles in the last month, compared with 54% globally.

Key Statistics – India's Economy (source: CIA World Factbook)

  • GDP: $4.04 trillion in 2010 compared to $3.74 trillion in 2009, 5th largest in the world
  • Public Debt: 55.9% of GDP in 2010 compared to 57.3% in 2009
  • Employment & Labor: Labor force of 478.3 million in 2010, with 10.8% unemployment in 2010 vs 10.7% in 2009
  • Leading Industries: services (55.3%), industry (28.6%) and agriculture (16.1%)

By James Mulholland for
James Mulholland is a Paris-based internet and broadcast journalist specializing in sports, current affairs and technology news, while also freelancing as a photographer.

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