Hartville Group and ASPCA Renew Agreement

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The pet insurance, available in four coverage levels to accommodate varying budgets, covers treatment after accidents, during illnesses, and certain wellness treatments, such as spaying and neutering. (Photo: Stock.xchng)
The pet insurance, available in four coverage levels to accommodate varying budgets, covers treatment after accidents, during illnesses, and certain wellness treatments, such as spaying and neutering. (Photo: Stock.xchng)

BUSINESS

  • Hartville Group and ASPCA renew partnership to provide low-cost pet insurance plans
  • In exchange for using ASPCA name, Hartville Group to pay royalties
  • Vet care spending is predicted to reach $14 billion in 2011

Hartville Group and the American Society for the Prevention of Cruelty to Animals have renewed a partnership to continue to offer affordable pet insurance plans in the US. Hartville and ASPCA first partnered in 2006 for the creation of their Pet Health Insurance.

As part of the agreement, the Hartville Group can use the ASPCA trademark, paying a royalty fee of up to 10% of the purchase price; ASPCA will get at least $1.95 million over a minimum of three years, according to a media statement.

Humane coverage Philosophy

Based in Canton, Ohio, Hartville Group is among the largest pet health insurance providers in the United States, and the group was chosen for the partnership because of its leadership in animal health services and its humane coverage philosophy, which excludes declawing and tail docking.

The pet insurance, available in four coverage levels to accommodate varying budgets, covers treatment after accidents, during illnesses, and certain wellness treatments, such as spaying and neutering. Pet owners can receive treatment for their pets at any licensed veterinarian in the United States. The insurance coverage also provides for the use of emergency clinics that treat pets. Pets that are over eight weeks can receive care after getting hurt in accidents, despite current age or health.

Pet owners in the United States are predicted to spend about $14 billion on trips to the veterinarian in 2011; that figure marks a 53% increase from money spent on vet visits in 2006, according to the American Pet Products Association.

Key Statistics – Pet Market in the US (source: American Pet Products Association)

  • Spending in the pet industry is forecast to rise by 5% in 2011 to reach $50 billion, an increase from $48 billion in 2010.
  • Vet care spending is predicted to reach $14 billion in 2011, which is an increase from the $13 billion spent on vets in 2010.
  • Pet owners are predicted to spend about $11 billion in 2011 on over-the-counter medicine and pet supplies, up from $10 billion spent in 2010.

By C. Williams for
C. Williams is a journalist based in the United States. She has been covering the news for over a decade.

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