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Kraft Announces Sustainability and Food Safety Measures

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Kraft reduced incoming water by 30% since 2005. (Photo: Stock.xchng)
Kraft reduced incoming water by 30% since 2005. (Photo: Stock.xchng)

BUSINESS

  • Kraft releases "Creating a More Delicious World" report
  • Kraft reduces greenhouse emissions by 18%
  • Kraft improved nutritional content of about 5,500 products beginning in 2005

Global snack and food product leader Kraft Foods has released a "Creating a More Delicious World" report that describes its commitment to focusing on healthy products, sustainability, well being and safe food.

Kraft, which sells food products in about 170 countries, maintains partnerships to help farmers provide sustainable agriculture and improved their livelihoods. The recent report highlights how Kraft has purchased increased amounts of cocoa since 2005 and will increase sustainable sourcing of other foods by 25% by 2015.

The new data also shows how Kraft has reduced greenhouse emissions by 18% and reduced water consumption by 30% since 2005 compared to total production.

Kraft has a strong focus on sustainability goals, with Cadbury and LU brands, which Kraft has owned since 2007, included in its plans. Overall, the aim is to build on success to further reduce carbon dioxide, energy, waste, water and packaging.

Its European coffee brands will be completely sustainably sourced by 2015.

Nutrition Improvements

Kraft - which markets biscuits, beverages, confectionery, cheese, convenient meals and grocery products - has improved the nutritional content in at least 5,500 of its products in the past five years, and eliminated about 6 million pounds of salt in 2010.

In the US, the company hit its "1 billion servings" consumer food sales mark.

Kraft reported 2010 revenue of $49.2 billion, with the majority of revenue earned outside of the United States. The company has about 11 star brands that generate more than $1 billion yearly and 40 of its brands were launched some 100 years ago.

Kraft is a part of the Dow Jones Sustainability Index, the Dow Jones Industrial Average and the Ethibel Sustainability Index.

Key Facts – Kraft Corporate Responsibility and Sustainability

  • Kraft seeks to reduce waste at its plants by 15%.
  • The company plans to eliminate about 100 million pounds, or 50,000 metric tons of packaging material.
  • Kraft will also reduce at least 50 million miles or 80 million km from its transportation network.
  • The company will increase sustainable sourcing of its agricultural products by 25%.
  • Energy use at Kraft was reduced by 16% since 2005.
  • Kraft reduced incoming water by 30% since 2005.

By C. Williams for
C. Williams is a journalist based in the United States. She has been covering the news for over a decade.

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