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LG To Launch Largest-Ever OLED TV Panel

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The new OLED TV is set to storm the US market. (Image: Michal Zacharzewski)
The new OLED TV is set to storm the US market. (Image: Michal Zacharzewski)

BUSINESS

  • LG to unveil its 55-inch panel at the Consumer Electronics Show in January
  • LG appoints head of TV division as CEO, to begin in 2012
  • LG breaks 50% mark of market share in third quarter of 2011

Thin-film transistor LCD technology manufacturer LG Display will showcase the biggest Organic Light Emitting Diodes (OLED) television developed to date at the Consumer Electronics Show in Las Vegas in January 2012.

OLED is different from LCD panels in that it uses pixels rather than liquid crystals. The most recent technology facilitates LED self-generating lighting with a reaction velocity to electric signals that is more than 1,000 times faster than the traditional LCDs. OLED technology boasts thin design and superior picture quality with greater contrast.

While low-temperature polysilicon (LTPS) is usually used in small OLED panels, LG’s 55-inch panel, which is ultra flat at just 5 millimeters, uses oxide thin film transistor (TFT) technology for backplane. TFT technology produces the same high image quality as LTPS panels, and it requires lower investment. Diodes can be turned on or off on OLED panels, which means they consume less electricity than LCD panels.

The new OLED TV is set to storm the US market given that the only OLED TV to hit the US market to date was a 11.1-inch set from Sony that retailed at around $2,500. There have been some OLED sets on the Asian market and at trade shows, but the LG set is the first ultra thin OLED offering with a 100,000:1 contrast ratio to hit the US market.

It remains to be seen how much LG’s OLED TV will retail for, which is the factor that will most determine its fate.

LG appoints HAN Sang-boem as CEO

LG Display has replaced its existing CEO Kwon Young-soo with HAN Sang-beom, who is currently the company’s executive vice-president and heat of the TV division. Kwon, who has been LG display’s chief executive since 2007, will take over LG Chem’s rechargeable battery division.

Before heading up LG Display, Kwon worked as the chief financial officer at LG Electronics, during which time he formed a flat-screen joint venture with Philips.

Han played a central role in securing a TV screen supply deal with Sony last year.

LG Display: +50% of Gobal Unit Shipments

Recent research from IHS shows that LG Display accounted for more than half of overall unit shipments in the second fiscal quarter of 2001, compared with Samsung at 35% and Chimei Innolux at less than 10%.

The company’s in-plane switching (IPS) displays are used by Amazon, Apple and Barnes & Noble. The displays offer 178-degree viewing angles and use 30% less electricity than LCD displays.

Key Statistics – Global OLED Market (source: BCC Research)

  • The world organic light emitting diodes (OLEDs) market is expected to exceed $3 billion in 2011.
  • The global OLED market is predicted to reach close to $5.5 billion in 2015, showing nearly 12% yearly growth for five years.
  • The display segment of the OLED market is worth almost $2.5 billion, and the lighting segment of the market is worth over $600 million; they are expected to reach over $3.5 billion and over $1.5 billion respectively in 2016.

By Ellsy O'Neill for
Ellsy O'Neill is a Paris-based writer, proofreader and translator. She covers industry, culture and current affairs.

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