Ford Motor Company has launched a voluntary safety recall of its 2013 Ford Escape vehicles equipped with a 1.6-liter engine, which were still being manufactured up until July 11, 2012.
According to Ford, an estimated 11,500 model 2013 Ford Escapes were produced and sold in North America, with most of them present on the US market. The models equipped with a 2.0-liter or a 2.5-liter engine are unaffected.
Ford has indicated that this is a voluntary recall, and no injuries have been reported to date.
Ray Nevi, Assistant Director of Ford’s Automotive Safety Office, says: “Our intensive investigation and testing has identified the area of concern, and we are moving as quickly as possible to repair vehicles for our customers. In the meantime, it is extremely important that affected customers not ignore this recall and immediately contact their dealer.”
This marks the second recall for the new Escape in the past month. Earlier, Ford recalled nearly 8,300 Escapes due to improper positioning of carpet that could give drivers a problem reaching the brake pedal.
Ford Remains Proactive, Forges Ahead
Because the Escape model ranks among one of Ford's highest volume selling vehicles, industry analysts expressed the extreme importance of Ford addressing the issue appropriately and immediately.
Careful management of the situation is especially delicate given that the Escape lost its title of best-selling small SUV earlier this year to Honda’s CR-V, whose sales rose 32% as compared to the Escape’s mere 4% increase in sales.
Despite the recent recalls, production of the Ford Escape has not been halted. With its complete overhaul in design, the 2013 Ford Escape became one of two imperative launches for the automotive maker this year. Ford’s other crucial initiative is centered on the redesign of its 2013 Fusion mid-size sedan.
Key Stats - US Automotive Manufacturing Industry (source: MarketLine)
- Between 2007 and 2011, the US automotive manufacturing industry reported a compound annual rate of change (CARC) of -3%, with total revenue reaching $179 billion in 2011.
- With a CARC decrease of -5.6% in industry consumption volume from 2007 and 2011, a total of nearly 9 million units were sold in 2011.
- Despite previous numbers, the US automotive industry is expected to accelerate to as much as a 5% compound annual growth rate (CAGR) between 2011 and 2016, resulting in an industry value of over $230 billion by the end of 2016.