Analysis of the Web Event Services Market

• Publication date: September 2012
• Report size: 53 pages

Web event services represent a high-growth market within the broader web collaboration market space. This market is now ready to take off driven by high-quality and low-cost solutions combined with a growing ease of use that is making self-service solutions a reality. Improved user experiences and expanded use cases are driving adoption. Mobility, social media, and video are reshaping how web events take place, significantly enhancing participant...

Web event services represent a high-growth market within the broader web collaboration market space. This market is now ready to take off driven by high-quality and low-cost solutions combined with a growing ease of use that is making self-service solutions a reality. Improved user experiences and expanded use cases are driving adoption. Mobility, social media, and video are reshaping how web events take place, significantly enhancing participant access and engagement levels. This analysis provides web conferencing and webcasting service providers and their partners with a detailed analysis of the current and changing dynamics in the fast-evolving marketplace.


Executive Summary

•The global web event services market, which includes webinars and webcasting services, grew at a robust XX percent in 2011 to reach $ XX million in revenue.
•User demand grew at a strong pace, indicating that web events are going mainstream, as does the fact that the number of events grew at a substantial XX percent in 2011. Prices continue to decline with the move toward self-service events and lower-priced subscription-based models.
•North America led the global market in 2011 contributing XX percent of global revenue, followed by Europe, Middle East, and Africa (EMEA) with XX percent and Asia-Pacific with XX percent of total market revenue.
•North America continues to be the main purchasing hub for web events. Revenue contribution from EMEA, as a percent of total revenue, declined.
•Continued uncertainties caused by the debt crisis in the Euro Zone markets pose challenges for growth in that region. Asia-Pacific grew at the fastest pace and remains a highly fragmented market with presence of several smaller vendors.
•web event revenue will show a healthy compound annual growth rate (CAGR) from 2011 to 2016 of XX percent to reach $ XX million by 2016. Prices will continue to decline as vendors extend the reach of web events and make offerings more accessible and affordable to all segments of the market.
•Recent developments in web events have focused on three key trends – social webcasting, content development and syndication, and enhanced mobility support.
•With the technology and the solutions for web events becoming more established and attendees wanting an increasingly engaging experience, the market is reaching an inflection point.
•Among the key applications for web events, sales/marketing for demand generation and brand awareness is the most widely used one, followed by training.

E-Commerce Industry

Executive Summary
Market Overview
Total Web Event Services Market
•External Challenges: Drivers and Restraints
•Forecasts and Pricing Analysis
•Market Trends
•Market Share and Competitive Analysis
The Last Word
Appendix