1. Market Research
  2. > Home and Office Goods
  3. > Office Goods
  4. > Office Supply and Stationery Market Trends
  5. > Writing Instruments in Romania

Writing Instruments in Romania

  • October 2016
  • -
  • Euromonitor International
  • -
  • 20 pages

Digitalisation has strained the writing instrument market. However, only particular niche categories are affected by this trend whilst most categories remain fairly immune to increased use of electronic devices. Categories affected are specialised products such as drawing tools for architects or other technical professions where expensive writing instruments were substituted by PCs and plotters. Despite high unit prices for such writing instruments, volumes were low and the decrease did not affe...

Euromonitor International’s Writing Instrumentsin Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Writing Instruments in Romania
WRITING INSTRUMENTS IN ROMANIA
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2011-2016
Table 2 Sales of Writing Instruments by Category: Value 2011-2016
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2011-2016
Table 4 Sales of Writing Instruments by Category: % Value Growth 2011-2016
Table 5 Sales of Colouring by Type: % Value 2011-2016
Table 6 Sales of Markers and Highlighters by Type: % Value 2011-2016
Table 7 Sales of Roller Ball Pens by Type: % Value 2011-2016
Table 8 NBO Company Shares of Writing Instruments: % Value 2011-2015
Table 9 LBN Brand Shares of Writing Instruments: % Value 2012-2015
Table 10 Distribution of Writing Instruments by Format: % Value 2011-2016
Table 11 Forecast Sales of Writing Instruments by Category: Volume 2016-2021
Table 12 Forecast Sales of Writing Instruments by Category: Value 2016-2021
Table 13 Forecast Sales of Writing Instruments by Category: % Volume Growth 2016-2021
Table 14 Forecast Sales of Writing Instruments by Category: % Value Growth 2016-2021
Herlitz Romania SRL in Personal Accessories (romania)
Strategic Direction
Key Facts
Summary 1 Herlitz Romania SRL: Key Facts
Summary 2 Herlitz Romania SRL: Operational Indicators
Competitive Positioning
Summary 3 Herlitz Romania SRL: Competitive Position 2015
Executive Summary
Macroeconomic Growth Contributed To Stable Sales Figures
Domestic Retailers and Producers Caught Between Two Fronts
Modern Retail Versus Open Markets
Internet Channel Growing at Different Speeds
Developments of Review Period Expected To Consolidate in the Future
Key Trends and Developments
Luxury Items Demanded by A Small Fraction of Rich Romanians
Romania Lags Behind in New Products and Development Growth
Specialist Retailers Positioned in Malls Are King
Market Data
Table 15 Sales of Personal Accessories by Category: Volume 2011-2016
Table 16 Sales of Personal Accessories by Category: Value 2011-2016
Table 17 Sales of Personal Accessories by Category: % Volume Growth 2011-2016
Table 18 Sales of Personal Accessories by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Personal Accessories: % Value 2011-2015
Table 20 LBN Brand Shares of Personal Accessories: % Value 2012-2015
Table 21 Distribution of Personal Accessories by Format: % Value 2011-2016
Table 22 Forecast Sales of Personal Accessories by Category: Volume 2016-2021
Table 23 Forecast Sales of Personal Accessories by Category: Value 2016-2021
Table 24 Forecast Sales of Personal Accessories by Category: % Volume Growth 2016-2021
Table 25 Forecast Sales of Personal Accessories by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 4 Research Sources












View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Office Supplies Markets in China

Office Supplies Markets in China

  • $ 4000
  • Industry report
  • February 2017
  • by Asia Market Information & Development Company

China’s demand for Office Supplies has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth ...

Global Writing and Marking Instruments Market 2017-2021

Global Writing and Marking Instruments Market 2017-2021

  • $ 3500
  • Industry report
  • January 2017
  • by Infiniti Research Limited

About Writing and Marking Instruments Among stationery products, writing instruments, used by all age groups, primarily have universal application in academic, corporate, and personal requirements. However, ...

Global and Chinese Electronic Blackboard Industry, 2016 Market Research Report

Global and Chinese Electronic Blackboard Industry, 2016 Market Research Report

  • $ 3000
  • Industry report
  • November 2016
  • by Prof Research

The ’Global and Chinese Electronic Blackboard Industry, 2011-2021 Market Research Report’ is a professional and in-depth study on the current state of the global Electronic Blackboard industry with ...


ref:plp2016

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.