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Wound Care in Portugal

  • September 2016
  • -
  • Euromonitor International
  • -
  • 20 pages

In 2016 private label and generic products continued to gain ground in wound care in Portugal, as consumers were attracted to the value for money these types of products offer. Moreover, private label products are widely available and occupy an important share of the shelves in hypermarkets and supermarkets. The category also benefited in recent years from the deep economic crisis and the general shift in purchasing patterns away from higher-cost products towards lower-cost alternatives.

Euromonitor International’s Wound Care in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Wound Care in Portugal
WOUND CARE IN PORTUGAL
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wound Care by Category: Value 2011-2016
Table 2 Sales of Wound Care by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Wound Care: % Value 2012-2016
Table 4 LBN Brand Shares of Wound Care: % Value 2013-2016
Table 5 Forecast Sales of Wound Care by Category: Value 2016-2021
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2016-2021
Executive Summary
Consumer Health Enjoys Positive Value Growth in 2016
Health and Wellness Remains Important in Portugal, Despite Economic Constraints
Fragmentation Characterises the Consumer Health Market in 2016
Chemists/pharmacies Account for the Majority of Sales, Followed by Supermarkets
Consumer Health Is Forecast To Register Positive Growth Between 2016 and 2021
Key Trends and Developments
Consumers Remain Fairly Cautious Despite Many Positive Economic Indicators
Ongoing Trend Towards Self-medication
Consumer Health Sales Driven by the Ageing and Obesity Trends
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 8 Life Expectancy at Birth 2011-2016
Market Data
Table 9 Sales of Consumer Health by Category: Value 2011-2016
Table 10 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 12 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 14 Distribution of Consumer Health by Format: % Value 2011-2016
Table 15 Distribution of Consumer Health by Format and Category: % Value 2016
Table 16 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources












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