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Wound Care in Portugal

  • September 2016
  • -
  • Euromonitor International
  • -
  • 20 pages

Summary

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In 2016 private label and generic products continued to gain ground in wound care in Portugal, as consumers were attracted to the value for money these types of products offer. Moreover, private label products are widely available and occupy an important share of the shelves in hypermarkets and supermarkets. The category also benefited in recent years from the deep economic crisis and the general shift in purchasing patterns away from higher-cost products towards lower-cost alternatives.

Euromonitor International’s Wound Care in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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