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Underwear, Nightwear and Swimwear in Italy

  • November 2013
  • -
  • Euromonitor International
  • -
  • 38 pages

Underwear, nightwear and swimwear declined in both volume and current value terms in 2012. Even if underwear is one of the most commonly purchased apparel items in Italy sales fall due to the unstable economic situation in Italy towards the end of the review period. There was renewed interest in swimwear among female Italian consumers towards the end of the review period as many Italian women treated swimwear as a fashionable apparel item during summer 2012.

Euromonitor International's Underwear, Nightwear and Swimwear in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Nightwear, Swimwear, Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Underwear, Nightwear and Swimwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Underwear, Nightwear and Swimwear in Italy
UNDERWEAR, NIGHTWEAR AND SWIMWEAR IN ITALY
Euromonitor International
November 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2007-2012
Table 2 Sales of Underwear, Nightwear and Swimwear by Category: Value 2007-2012
Table 3 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2007-2012
Table 4 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2007-2012
Table 5 Sales of Men's Underwear, Nightwear and Swimwear: Volume 2007-2012
Table 6 Sales of Men's Underwear, Nightwear and Swimwear: Value 2007-2012
Table 7 Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
Table 8 Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
Table 9 Sales of Women's Underwear, Nightwear and Swimwear: Volume 2007-2012
Table 10 Sales of Women's Underwear, Nightwear and Swimwear: Value 2007-2012
Table 11 Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
Table 12 Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
Table 13 Underwear, Nightwear and Swimwear Company Shares 2008-2012
Table 14 Underwear, Nightwear and Swimwear Brand Shares 2009-2012
Table 15 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2012-2017
Table 16 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2012-2017
Table 17 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2012-2017
Table 18 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2012-2017
Table 19 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Volume 2012-2017
Table 20 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Value 2012-2017
Table 21 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
Table 22 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Table 23 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Volume 2012-2017
Table 24 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Value 2012-2017
Table 25 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
Table 26 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
Benetton Group SpA in Apparel (italy)
Strategic Direction
Key Facts
Summary 1 Benetton Group SpA: Key Facts
Summary 2 Benetton Group SpA: Operational Indicators
Company Background
Chart 1 Benetton store in Florence, Italy
Production
Competitive Positioning
Summary 3 Benetton Group SpA: Competitive Position 2012
Internet Strategy
Calzedonia SpA in Apparel (italy)
Strategic Direction
Key Facts
Summary 4 Calzedonia SpA: Key Facts
Summary 5 Calzedonia SpA: Operational Indicators
Company Background
Chart 2 Calzedonia store in Milan Central Train Station, Italy
Production
Competitive Positioning
Summary 6 Calzedonia SpA: Competitive Position 2012
Internet Strategy
Nike Inc in Apparel (italy)
Strategic Direction
Key Facts
Summary 7 Nike Inc: Key Facts
Summary 8 Nike Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Nike Inc.: Competitive Position 2012
Internet Strategy
Executive Summary
Economic Recession Negatively Impacts Sales of Apparel
Changes in Purchasing Habits and Pricing Influence Growth Trends in Apparel
Major Opportunities Exist in A Rapidly Changing Competitive Environment
Changes in Distribution Channels
Internet Retailing and Discounting Represent the Future of Apparel in Italy
Key Trends and Developments
Fast Fashion Companies Fight the Downturn
Brands Offer Discounts As High As Vat
the Rise of Internet Retailing Offers Some Respite From Falling Sales of Apparel
Local Formalwear and Sportswear Companies Outperform
Market Data
Table 27 Sales of Apparel by Category: Volume 2007-2012
Table 28 Sales of Apparel by Category: Value 2007-2012
Table 29 Sales of Apparel by Category: % Volume Growth 2007-2012
Table 30 Sales of Apparel by Category: % Value Growth 2007-2012
Table 31 Apparel Company Shares 2008-2012
Table 32 Apparel Brand Shares 2009-2012
Table 33 Sales of Apparel by Distribution Format: % Analysis 2007-2012
Table 34 Sales of Apparel by Category and Distribution Format: % Analysis 2012
Table 35 Forecast Sales of Apparel by Category: Volume 2012-2017
Table 36 Forecast Sales of Apparel by Category: Value 2012-2017
Table 37 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
Table 38 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 10 Research Sources












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