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Jeans in Italy

  • February 2016
  • -
  • Euromonitor International
  • -
  • 31 pages

There is rising consumer demand for more casual fashion items and leisurewear. Jeans are increasingly being combined with various fashion styles, both casual and formal. Due to their more leisure-related nature, jeans match with jackets and shirts and are being worn to work by many Italians, especially men.

Euromonitor International's Jeans in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Jeans in Italy
JEANS IN ITALY
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Jeans: Volume 2010-2015
Table 2 Sales of Jeans: Value 2010-2015
Table 3 Sales of Jeans: % Volume Growth 2010-2015
Table 4 Sales of Jeans: % Value Growth 2010-2015
Table 5 Sales of Men's Jeans: Volume 2010-2015
Table 6 Sales of Men's Jeans: Value 2010-2015
Table 7 Sales of Men's Jeans: % Volume Growth 2010-2015
Table 8 Sales of Men's Jeans: % Value Growth 2010-2015
Table 9 Sales of Women's Jeans: Volume 2010-2015
Table 10 Sales of Women's Jeans: Value 2010-2015
Table 11 Sales of Women's Jeans: % Volume Growth 2010-2015
Table 12 Sales of Women's Jeans: % Value Growth 2010-2015
Table 13 NBO Company Shares of Jeans: % Value 2011-2015
Table 14 LBN Brand Shares of Jeans: % Value 2012-2015
Table 15 Forecast Sales of Jeans: Volume 2015-2020
Table 16 Forecast Sales of Jeans: Value 2015-2020
Table 17 Forecast Sales of Jeans: % Volume Growth 2015-2020
Table 18 Forecast Sales of Jeans: % Value Growth 2015-2020
Table 19 Forecast Sales of Men's Jeans: Volume 2015-2020
Table 20 Forecast Sales of Men's Jeans: Value 2015-2020
Table 21 Forecast Sales of Men's Jeans: % Volume Growth 2015-2020
Table 22 Forecast Sales of Men's Jeans: % Value Growth 2015-2020
Table 23 Forecast Sales of Women's Jeans: Volume 2015-2020
Table 24 Forecast Sales of Women's Jeans: Value 2015-2020
Table 25 Forecast Sales of Women's Jeans: % Volume Growth 2015-2020
Table 26 Forecast Sales of Women's Jeans: % Value Growth 2015-2020
Benetton Group SpA in Apparel and Footwear (italy)
Strategic Direction
Key Facts
Summary 1 Benetton Group SpA: Key Facts
Summary 2 Benetton Group SpA: Operational Indicators
Retail Operations
Summary 3 Benetton Group SpA: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 4 Benetton Group SpA: Competitive Position 2015
Inditex, Industria De Diseño Textil SA in Apparel and Footwear (italy)
Strategic Direction
Key Facts
Summary 5 Inditex, Industria De DiseñoTextil SA: Key Facts
Summary 6 Inditex, Industria De DiseñoTextil SA: Operational Indicators
Retail Operations
Summary 7 Inditex, Industria De DiseñoTextil SA: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 8 Inditex, Industria De DiseñoTextil SA: Competitive Position 2015
Ovs SpA in Apparel and Footwear (italy)
Strategic Direction
Key Facts
Summary 9 OVS SpA: Key Facts
Summary 10 OVS SpA: Operational Indicators
Retail Operations
Summary 11 OVS SpA: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 12 OVS SpA: Competitive Position 2015
Executive Summary
Further Declines After Six Straight Years of Negative Trends in Apparel and Footwear
Italians Maintain Parsimonious and Well-reasoned Purchasing Patterns
Price Competition Persists Among Key Players From Economy To Super Premium Brands
Internet Retailing Grows Rapidly, Taking Full Advantage of Its Ongoing Momentum
Brighter Future for Apparel and Footwear for the Forecast Period
Key Trends and Developments
Increasing Hunt for Good Deals, Special Offers and Best Price-quality Ratio Items
Italians Become More Aware of Ethical Fashion
Shopping Online for Apparel and Footwear Becoming More Popular Among Italian People
Market Data
Table 27 Sales of Apparel and Footwear by Category: Volume 2010-2015
Table 28 Sales of Apparel and Footwear by Category: Value 2010-2015
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2011-2015
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015
Table 33 Distribution of Apparel and Footwear by Format: % Value 2010-2015
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2015
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 13 Research Sources












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