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Childrenswear in Vietnam

  • February 2016
  • -
  • Euromonitor International
  • -
  • 18 pages

Childrenswear is dominated by imported unbranded products from China, Thailand, Taiwan and Cambodia, and these products still tend to target to the low-income segment. However, in the last few years, there has been an increase in the number of scandals about the poison included in clothing made in China which can cause skin cancer, so people started to boycott them and return to Vietnamese brands. Moreover, with the better performance of the economy, Vietnamese parents are willing to spend more...

Euromonitor International's Childrenswear in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Childrenswear in Vietnam
CHILDRENSWEAR IN VIETNAM
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Childrenswear by Category: Volume 2010-2015
Table 2 Sales of Childrenswear by Category: Value 2010-2015
Table 3 Sales of Childrenswear by Category: % Volume Growth 2010-2015
Table 4 Sales of Childrenswear by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Childrenswear: % Value 2011-2015
Table 6 LBN Brand Shares of Childrenswear: % Value 2012-2015
Table 7 Forecast Sales of Childrenswear by Category: Volume 2015-2020
Table 8 Forecast Sales of Childrenswear by Category: Value 2015-2020
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2015-2020
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2015-2020
Adidas Vietnam Co Ltd in Apparel and Footwear (vietnam)
Strategic Direction
Key Facts
Summary 1 adidas Vietnam Co Ltd: Key Facts
Retail Operations
Summary 2 adidas Vietnam Co: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 3 adidas Vietnam Co: Competitive Position 2015
Executive Summary
Increased Demand for Appeal and Footwear
Low-priced Products From Thailand Enter Vietnam
Domestic Players Struggle To Compete With International Brands and Focus on Mid-priced Products
Dynamic Competition Between Domestic and International Brands
Trans-pacific Partnership: New Threats and Opportunities for Appeal and Footwear
Key Trends and Developments
To Boycott Chinese Products, A New Trend of Apparel From Thailand Is Rising Strongly
Online Shopping Growth Due To the Rise of Internet Retailing Stores
Domestic Players Struggle To Compete With International Brands and Focus on Mid-priced Products
Market Data
Table 11 Sales of Apparel and Footwear by Category: Volume 2010-2015
Table 12 Sales of Apparel and Footwear by Category: Value 2010-2015
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2011-2015
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015
Table 17 Distribution of Apparel and Footwear by Format: % Value 2010-2015
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2015
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 4 Research Sources












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