China Leather Shoes Industry Report, 2012

• Publication date: September 2012
• Report size: 86 pages

As world’s largest footwear production base, China produced 4.271 billion pairs of leather shoes in 2011. In the past decade, China’s output of leather shoes grew at a CAGR of 12.14%, however, the YoY increase in 2011 was merely 2%, then 10% in the first half of 2012. There are three important leather shoe industry clusters in China, respectively, Guangdong, Zhejiang, Fujian, of which, Guangdong Province gives priority to the productio...

As world’s largest footwear production base, China produced 4.271 billion pairs of leather shoes in 2011. In the past decade, China’s output of leather shoes grew at a CAGR of 12.14%, however, the YoY increase in 2011 was merely 2%, then 10% in the first half of 2012.

There are three important leather shoe industry clusters in China, respectively, Guangdong, Zhejiang, Fujian, of which, Guangdong Province gives priority to the production of women’s leather shoes, mainly gathered in Dongguan, Huizhou and other places; in Zhejiang Province, manufacturing of men’s leather shoes occupies a dominant position, chiefly concentrated in Wenzhou, Wenling, Taizhou, etc.; as for Fujian Province with sports shoes as the traditional product, the leather shoe industry has witnessed rapid development in recent years, and related companies are primarily gathered in Jinjiang, Shishi, etc..

Guangdong and Zhejiang provinces are mostly doing contract manufacturing for foreign brands, oriented by export sales. Influenced by the rising RMB exchange rate, combined with the rise in labor costs, some small- and medium-sized footwear enterprises in the two provinces have collapsed or turned to Hunan, Jiangxi, Guangxi, Henan and other inland provinces, showing a downward tendency. By contrast, products of Fujian Province, dominated by domestic sales, are less exposed to the impact. In the first half of 2012, Fujian Province has accounted for 39% of China’s total output of leather shoes, ranking first nationwide, followed by Guangdong and Zhejiang provinces.

Currently, the vast majority of China’s well-known brand owners adopt the multi-brand strategy, involving seriation of flagship brands, acquisition or acting for other brands, represented by Belle International Holdings Limited, C.banner International Holdings Limited, Foshan Saturday Shoes Co.,Ltd, Le Saunda Holdings Limited and other listed companies; while Fuguiniao, Red Dragonfly, Yearcon, etc. are still dominated by single brand, due to the limitation of corporate scale and funds.

As the largest footwear manufacturer in China, Belle International occupies over 40% share in Mainland Chinese women’s shoes market. It owns ten proprietary brands and 15,112 retail stores, towering over other counterparts. In 2012, against the background of decelerated store expansion, it will be committed to extending product lines for women’s shoes, increasing investment in men’s shoes and children’s shoes, and developing e-commerce platform.

Zhejiang Aokang Shoes Co Ltd, the largest men’s leather shoe manufacturer in China, its Aokang brand accounted for a market share of 6.49% in the men’s leather shoe market in 2011. With five proprietary brands, it chiefly renders differentiation in brand strategy, i.e. Aokang, Kanglong, Meirie's and VALLEVERDE are positioned at the high- and medium-end, while Redess at the low- and medium-end. In April 2012, Aokang Shoes was listed on Shanghai Stock Exchange; with the support of raised funds, it will enhance the construction of sales network by opening 2,490 new stores in 2012-2014 according to its plan.

Marketing channel acts as the core business of the leather shoe industry, all leather shoe companies including Belle and Aokang are under the expansion of marketing channel. In addition to the increase and layout of sales outlets, some companies have tapped into emerging channels such as online marketing platform, and competition in future leather shoe industry will extend from offline to online.

China Leather Shoe Industry Report, 2012 by ResearchInChina mainly covers the followings:

?Industrial pattern, brand pattern and regional pattern of global and China footwear industries;
?Number, gross margin, output, consumption, export volume, etc. of Chinese leather shoe manufacturers;
?Main characteristics, major brands, product prices, etc. of Chinese markets for men’s and women’s leather shoes
?Development of main leather shoe producing areas in China;
?Major sales channels, leather availability, etc. of leather shoes in China;
?Product brand, revenue, gross margin, sales outlets, development strategies, etc. of major Chinese leather shoe manufacturers

Footwear Industry in China

Table of Contents
1. Leather Shoes Industry
1.1 Overview of Leather Shoes
1.1.1 Definition
1.1.2 Dermal Mark
1.1.3 Gross Margin
1.2 Global Pattern
1.2.1 Industrial Pattern
1.2.2 Brand Pattern
1.3 China Pattern
1.3.1 Industrial Pattern
1.3.2 Brand Pattern

2. China Leather Shoes Market
2.1 Output
2.2 Consumption
2.2.1 Consumption
2.2.2 Per Capita Consumption
2.3 Exports
2.4 Market Segment
2.4.1 Women’s Shoe Market
2.4.2 Men’s Shoe Market

3. Regional Market
3.1 Regional Pattern
3.2 Development in Fujian
3.3 Development in Guangdong
3.4 Development in Zhejiang

4. Marketing Channel
4.1 Product Price
4.2 Brand Strategy
4.3 Marketing Channel
4.4 Online Shopping

5. Leather Market
5.1 Classification of Leather
5.2 Market Profile
5.3 Competitive Landscape
5.4 Development Tendency

6. Key Enterprises
6.1 Belle International Holdings Limited
6.1.1 Profile
6.1.2 Revenue and Gross Margin
6.1.3 Distribution Network
6.1.4 New Business Development Layout
6.2 C.banner International Holdings Limited
6.2.1 Profile
6.2.2 Revenue and Gross Margin
6.2.3 Distribution Network
6.3 Foshan Saturday Shoes Co.,Ltd
6.3.1 Profile
6.3.2 Revenue and Gross Margin
6.3.3 Distribution Network
6.3.4 New Brand
6.4 Le Saunda Holdings Limited
6.4.1 Profile
6.4.2 Revenue and Gross Margin
6.4.3 Distribution Network
6.5 ZheJiang AoKang Shoes Co., Ltd.
6.5.1 Profile
6.5.2 Revenue
6.5.3 Product Line
6.5.4 Dealer Situation
6.5.5 Sales Network
6.6 Daphne International Holdings Limited
6.6.1 Profile
6.6.2 Revenue and Gross Margin
6.6.3 Marketing Channel
6.7 Walker Group Holdings Limited
6.7.1 Profile
6.7.2 Revenue and Gross Margin
6.7.3 Distribution Network
6.7.4 Business Development Layout
6.8 HengDa Co., Ltd.
6.8.1 Profile
6.8.2 Revenue
6.8.3 Sales Network
6.9 YEARCON CO., LTD
6.10 Zhejiang Red Dragonfly Footwear Co., Ltd.
6.11 Kangnai Group Co. Ltd
6.12 Fuguiniao Co., Ltd.
6.13 JINHO GROUP
6.14 Harson Trading (China) Co., Ltd.
6.15 Spider King Group Shoes Co., Ltd
Selected Charts
Consumption Structure of Footwear in China, 2011
Leather Shoes Brands Being Selected as the “Chinese Leading Dermis Shoes King”, 2012
The Number of Large Leather Shoes Manufactuers in China, 2002-2012
Revenue and Gross Margin of Leather Shoes Manufacturers (with Annual Sales of RMB20 mln) in China, 2002-2012
Distribution of the World’s Leading Footwear Producing Countries
Comparison among the World’s Major Footwear Producing Countries
Migration Process of Global Footwear Production Clusters
Famous Footwear Brands Worldwide
Three Major Footwear Clusters in China
Market Positioning and Price of Chinese Footwear Products
Output of Leather Shoes in China, 2002-2012
Consumption of Leather Shoes in China, 2002-2011
Proportion of Domestic Sales of Leather Shoes in China, 2002-2011
Per Capita Consumption of Leather Shoes in China, 2002-2012
Per Capita Consumption of Footwear between China and Developed Countries or Regions, 2011
Export Volume of Leather Shoes in China, 2002-2012
% of Exports in Total Leather Shoes Output in China, 2002-2012
Average Unit Price of Chinese Leather Shoes Exports, 2002-2012
Retail Sales Structure of Footwear in China, 2011
Chinese Women's Shoe Brand Awareness –No.1 Brand Awareness without Hint
Market Share of Women’s Shoes in China, 2011
Style and Positioning of Major Women’s Leather Shoe Brands in China
Market Share of Men’s Shoes in China, 2011
Introduction to Major Men’s Shoe Brands in China
Output Breakdown of Leather Shoes in China by Province, 2011
Output Breakdown of Leather Shoes in China by Province, H1 2012
Output of Leather Shoes in Fujian Province, 2002-2012
Output of Leather Shoes in Guangdong Province, 2002-2012
Output of Leather Shoes in Zhejiang Province, 2002-2012
Average Price of Shoes by Consumers’ Income Level
Multi-brand Situation of Well-known Footwear Enterprises in China
Retail Channel Distribution of Footwear in China, 2000, 2006 and 2011
Shop Capacity of Sporting Goods and Footwear in China
Turnover of All Kinds of Shoes on Taobao (Including Taobao Marketplace and Taobao Mall), 2010
Top 10 Women’s Shoes Brands on Taobao Marketplace by Trading Volume, 2010
Top 10 Women’s Shoes Brands on Taobao Mall by Trading Volume, 2010
Top 10 Men’s Shoes Brands on Taobao Marketplace by Trading Volume, 2010
Top 10 Men’s Shoes Brands on Taobao Mall by Trading Volume, 2010
Classification of Leather
Raw Hide Output in China, 2002-2012
Import Volume of Raw Hide and Wet Blue Leather in China, 2009-2012
Average Import Price of Raw Hide and Wet Blue Leather in China, 2009-2012
Purchase Price of Raw Bovine Hide and Bovine Blue of Industrial Science and Technology, 2009-2011
Major Leather Making Companies in China
Revenue and Gross Margin of Belle International, 2007-2012
Revenue Breakdown of Belle International by Region, 2008-2012
Revenue Breakdown of Belle International by Product, 2008-2012
Gross Margin of Footwear and Sportswear Products of Belle International, 2008-2012
Self-operated Retail Chains of Belle International in Mainland China, 2011
Retail Chains of Footwear and Sportswear Products of Belle International in Mainland China, 2011
Revenue and Gross Margin of C.banner International, 2008-2012
Store Distribution of C.banner International by Brand Products, 2011
Revenue and Gross Margin of Saturday, 2007-2012
Revenue and Gross Margin of Saturday by Brand Products, 2010-2012
Revenue Growth Rate of Saturday’s Three Major Brands, 2008-2012
Revenue Breakdown of Saturday by Region, 2009-2011
Export Revenue of Saturday, 2008-2012
Number of Stores of Saturday, 2007-2012
Revenue and Gross Margin of Le Saunda, FY2008- FY2012
Revenue Breakdown of Le Saunda by Region, FY2009-FY2012
Revenue Breakdown of Le Saunda by Product, FY2009-FY2012
Number of Stores of Le Saunda, FY2008-FY2012
Shop Distribution of Le Saunda, FY2011-FY2012
Revenue and Profit of ZheJiang AoKang Shoes, 2009-2012
Revenue Breakdown of ZheJiang AoKang Shoes by Products, 2009-2012
Revenue Breakdown of ZheJiang AoKang Shoes by Region, 2009-2012
Five Major Brands of ZheJiang AoKang Shoes
Number of Regular Chain Stores and Franchised Outlets of ZheJiang AoKang Shoes, 2008-2012
Gross Margin of ZheJiang AoKang Shoes by Products
Sales Outlets of ZheJiang AoKang Shoes by Region, 2011
Planning of Regular Chain Construction of ZheJiang AoKang Shoes, 2012-2013
Regular Chain Planning of ZheJiang AoKang Shoes by Province, 2012-2013
Revenue and Gross Margin of Daphne International, 2007-2012
Revenue Breakdown of Daphne International by Business, 2008-2012
Number of Stores of Daphne International, 2008-2012
Store Distribution of Core Brands of Daphne International, 2008-2012
Revenue and Gross Margin of Walker Group, FY2008-FY2012
Average Daily Sales Volume of Footwear Products of Walker Group, FY2007-FY2012
Average Sales Price of Footwear Products of Walker Group, FY2007-FY2012
Revenue Breakdown of Walker Group by Region, FY2008-FY2012
Sales Outlet Number of Walker Group by Region, FY2007-FY2012
Product Positioning of HengDa by Brands
Revenue and Net Income of HengDa, 2008-2011
Revenue Breakdown of HengDa by Business, 2008-2011
Revenue Breakdown of HengDa by Region, 2008-2011
Store Distribution of HengDa, H1 2011
Self-operated Store Quantity of HengDa by Brands, H1 2011
Self-operated Store Distribution of HengDa by Brands, H1 2011
Production Base and R&D Center of Fuguiniao