The smartphone has become a must-have digital device for the public, and has also taken over the business world, both directly (employer provided) and indirectly (with Bring Your Own Device). Our exclusive survey, conducted simultaneously in the three largest European markets, examines the extent of direct and indirect smartphone usage for business purposes and analyzes usage, requirements and employees' perceptions of their smartphones at work.

• How does personal and professional smartphone equipment differ?
• Nature, frequency of type of usage for business purposes: ”Business customers", ”Combiners” and “Unofficial” users?
• What are the driving forces behind BYOD and how widespread is it in each country?
• How might BYOD affect businesses’ mobile strategies?
• Do smartphones help businesses to achieve results?
• Do smartphones pose a security risk for a company's data?
• Where do smartphones stand with regard to tablets?
• Which brands and operating systems are favoured by businesses’ IT professionals? What differences do we see with brands chosen for BYOD?

Table Of Contents

Table of contents

1. Executive Summary 9
1.1 Smartphone numbers in the workplace rising dramatically, but still only half of
personal equipment rates10
1.2 Socio-economic insights on differences between personal and professional
1.3 BYOD for half of all those with a personal smartphone, but various forms and
1.4 Brands and OS: different rankings depending on the country and the base being
examined (business vs. BYOD)11
1.5 Similarities but also specific differences in circumstance for "Business subscribers”,
"Combiners" and "Unofficial users". 12
1.6 Tablet vs. smartphone in the workplace: common rather than rival development
trajectories . 13
1.7 The smartphone: high-performance, in demand and causing little concern over
invasiveness 14
1.8 Smartphones in the workplace: security risk! 14
2. Methodology and background . 16
2.1 Background and objectives. 17
2.2 Survey protocol18
2.2.1 Survey of the active working population .18
2.2.2 Smartphone users in the workplace in the era of consumerization18
2.2.3 Survey roadmap: ad hoc scope of enquiry in two successive stages19
3. Smartphone equipment among active workers. 23
3.1 Business equipment vs. personal equipment 24
3.1.1 UK leading the way24
3.1.2 Personal equipment levels double those at work .24
3.2 Socio-economic variables affecting personal and professional equipment levels25
3.2.1 Dual equipment levels among business phone owners: the vast majority.26
3.3 Comparison of smartphones and other IT equipment . 28
3.3.1 Position of the smartphone in the business “toolkit”.28
3.3.2 The smartphone’s position in the array of personal digital tools .30
3.3.3 Dual equipment: common for all mobile devices, but more nuanced in France.33
4. Smartphones and BYOD34
4.1 A many-faceted concept 35
4.2 BYOD: involving half of all workers with a personal smartphone36
4.3 Overriding trend, but at different stages in national markets38
4.4 Worker and company perceptions of BYOD . 41
4.4.1 Is BYOD simply a necessity? .41
4.4.2 Hybrid BYOD: are businesses becoming more proactive?41
4.4.3 BYOD: more or less supervised by businesses depending on the country 42
5. Enterprise smartphones. 43
5.1 The enterprise smartphone base 44Smartphones in Business: Worker equipment and usage in the era of BYOD
5.1.1 Three “core” brands but rankings vary between countries.44
5.1.2 Android making huge inroads in enterprise mobile platforms .47
5.1.3 Company smartphone equipment policies.48
5.1.4 Average invoice of around €50/month for an enterprise smartphone .51
5.2 Enterprise base vs. BYOD base 52
5.2.1 More iPhones and Samsung phones and fewer BlackBerrys in the BYOD base.52
5.2.2 Android and iOS in top spot in the BYOD smartphone base52
5.2.3 BYOD replacement cycles similar to those in the workplace.53
5.2.4 Brand loyalty: equal degrees for BYOD and enterprise buys.53
5.2.5 BYOD invoices lower, which could influence businesses’ mobile policies.54
6. How smartphones are used in the workplace55
6.1 Circumstances to take into account 56
6.2 The company-approved universe of business subscribers. 57
6.2.1 Workplace use of apps and functionalities .57
6.2.2 High frequency of use59
6.2.3 High level of personal use61
6.2.4 Most downloading company-approved, but not entirely in France.62
6.3 The additional use of "Combiners" 65
6.3.1 Combiners use a fewer but still a broad range of apps 65
6.3.2 Same intensity of use among "Combiners" and business subscribers.66
6.3.3 Combiners download more consumer apps.67
6.4 Stopgap usage among "Unofficial users"67
6.4.1 Communication-centric work-related use.67
6.4.2 Intensity of use not hugely affected 68
6.4.3 Consumer-oriented downloads, although 20% unofficial users download business apps
7. General perception of the smartphone. 70
7.1 Work-related perception of the smartphone: source of increased performance and
stress . 71
7.2 Human perception: risk of intrusion on private life72
7.3 Perception of the smartphone as a device 73
7.3.1 Strong concomitance of the smartphone and other portable devices73
7.3.2 Rising consumption benefitting all portable devices.74
7.3.3 Smartphone seen as complement to the laptop; relationship to the tablet still evolving
7.4 Perception of data security risks. 75
7.4.1 Clear security risks .75
7.4.2 Awareness of security issues inherent in the use of smartphones in the workplace 76
7.4.3 Protective measures employed76
8. Appendices78
8.1 International Standard Classification of Occupations (ISCO). 78
8.2 International Standard Industrial Classification of all Economic Activities (ISIC-Rev.
3) 82
8.3 Survey theory: notes on methodology . 84
8.3.1 Choice of survey method .84
8.3.2 Statistical error or accuracy 85Smartphones in Business: Worker equipment and usage in the era of BYOD


Table 1: Active working population in the different countries 18
Table 2: Criteria of representativeness for the active working population, according to occupation,
sector and company size 20
Table 3: Representativeness of business subscribers according to occupation, sector of activity and
company size.21
Table 4: Synopsis of the key smartphone equipment indicators and trends for active workers, by
country 23
Table 5: Detail of (personal/business) smartphone adoption levels, by country and socio-economic
Table 6: Details on two-phone owners, by country and socio-economic category .27
Table 7: Details on business equipment take-up levels, by country and socio-economic category29
Table 8: Details on take-up levels for personal equipment, by country and socio-economic category
Table 9: Synopsis of the main indicators and key trends in BYOD for smartphones,by country34
Table 10: Overall weight of BYOD, by country and socio-economic category 37
Table 11: Prevalence of the four BYOD profiles, by country 40
Table 12: Synopsis of the main indicators and key trends for smartphone bases, by country .43
Table 13: Details on the top 5 smartphone brands in business fleets, by country and socio-economic
Table 14: A selection of billing indicators based on statements by users with a company-supplied
smartphone, by country51
Table 15: Comparison of the different brands’ share of the enterprise and the BYOD base,
by country.52
Table 16: OS rankings: enterprise base vs. BYOD base, by country.53
Table 17: Average replacement cycles: enterprise base vs. BYOD base, by country 53
Table 18: Brand loyalty when switching to a new phone: enterprise base vs. BYOD base, by country53
Table 19:BYOD invoice split, by country .54
Table 20: Average invoice: enterprise base vs. BYOD base, by country .54
Table 21: Synopsis of the main indicators and key trends for smartphone usage55
Table 22: Average number of business/personal applications downloaded by business subscribers, by
country 63
Table 23: Intensity index: Combiners vs. business subscribers, by country.66
Table 24:Intensity index: "unofficial users" vs. "business subscribers", by country .69
Table 25: Synopsis of main indicators and key trends in workers’ perception of the smartphone70
Table 26: Work-related perception of the smartphone, by country .71
Table 27: View of work smartphones’ impact on private life, by country72
Table 28: The smartphone’s position compared to the laptop/tablet, by country 75
Table 29: International Standard Classification of Occupations, according to ISCO-88 .78
Table 30: International Standard Classification of Occupations in detail (ISCO-88).78
Table 31: Classification of occupations, according to ISIC-Rev 3 82
Table 32: International classification of all economic activities (ISCO-88)82Smartphones in Business: Worker equipment and usage in the era of BYOD


Figure 1: Un perimetre enquête base sur a filtrage to 2 niveaux des smartphone users in the
Figure 1:Survey based on a two-tiered filter of smartphone users in the workplace.8
Figure 2: Personal and business equipment rates in a selection of countries .10
Figure 3: “Business subscribers’,” "Combiners’" and "Unofficial users’" share of the user base, by
country 12
Figure 4: Perception of the smartphone versus the tablet, by country.14
Figure 5: Consumerization of smartphones in the workplace: traditional market divisions being erased
Figure 6: Smartphone: active workers’ business/personal equipment, by country24
Figure 7:Comparison of smartphone equipment levels, personal versus business,by country.24
Figure 8:Most discriminating trans-national criteria in terms of smartphone equipment .26
Figure 9: Percentage of workers with two phones, by country 27
Figure 10: Comparison of take-up levels for various types of business equipment, by country.28
Figure 11: Comparison of take-up levels for the various types of personal equipment,by country30
Figure 12:Comparison of dual equipment rates among those with a device for work, by type of
device and by country33
Figure 13: Smartphones in the workplace: the four BYOD profiles.35
Figure 14: Overall prevalence of BYOD for smartphones, by country.36
Figure 15: Breakdown of BYOD by country .39
Figure 16: Percentage of workers who engage in BYOD who believe not doing so would be detrimental
to their work, by country.41
Figure 17: Supply of an enterprise smartphone under a hybrid BYOD model, by country.41
Figure 18: "Recycling" the company-supplied smartphone under a hybrid BYOD model,by country42
Figure 19: Companies that apply security rules to employees engaging in BYOD for smartphones, by
country 42
Figure 20: Brand ranking for enterprise smartphones, by country.45
Figure 21: OS rankings in the enterprise smartphone base, by country 47
Figure 22:Growth momentum for the enterprise smartphone base during the year gone by,by
country 48
Figure 23: Average replacement cycle for enterprise handsets, by country49
Figure 24: Brand loyalty when replacing an enterprise handset, by country 49
Figure 25: Workers’ degree of involvement in the smartphone equipment process, by country50
Figure 26: Did your employer consult you on the purchase of your smartphone?.50
Figure 27: Business subscribers’ consumption patterns, by country .57
Figure 28: "Qualitative" diagnosis of the impact of socio-economic criteria on business subscribers’
consumption habits58
Figure 29: Business subscribers’ intensity of use, by country.60
Figure 30: Percentage of business subscribers who say they never use their smartphone for personal
reasons, by country61
Figure 31: Business subscribers’ personal vs. work-related use (*), by country62
Figure 32: Do business subscribers download? 63
Figure 33: Do workers ask permission from their company before downloading?.63
Figure 34: Types of app downloaded by business subscribers: free vs. paid, by country .64
Figure 35: Work-related use: Combiners vs. business subscribers, by country 65
Figure 36: Downloading habits: Combiners vs. business subscribers, by country 67
Figure 37: Usage in the workplace: unofficial users vs. business subscribers, by country68
Figure 38: Downloading: "unofficial users" vs. business subscribers, by country69
Figure 39: Do you limit your work-related smartphone use during personal time? 73
Figure 40: Other portable equipment that smartphone users employ for work, by country73
Figure 41: Changing consumption patterns for the various portable devices, by country 74Smartphones in Business: Worker equipment and usage in the era of BYOD
Figure 42: Type of losses suffered with a smartphone used for work, by country .75
Figure 43: Level of awareness of security issues relating to the use of smartphones in the workplace,
by country.76
Figure 44: Security functions on smartphones used for work, by country 76
Figure 45: Protocol for remote connection to company apps on a smartphone, by country77

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