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Advertising in Italy: ISIC 743

  • July 2015
  • -
  • Euromonitor International
  • -
  • 16 pages

Euromonitor International’s Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Internet and Other Advertising Means, Outdoor, Press, Radio, Television.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Advertising market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Advertising in Italy: ISIC 743
ADVERTISING IN ITALY: ISIC 743
Euromonitor International
July 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Industry Overview
Table 1 Key Industry Indicators 2008-2013
Table 2 Key Industry Indicators: Annual Growth 2009-2013
Chart 1 Production vs Nominal GDP 2000-2020
Industry Sectors
Table 3 Production by Sector: Value 2008-2013
Table 4 Production by Sector: Annual Growth 2009-2013
Table 5 Production by Sector: Share of Total 2008-2013
Chart 2 Industry Sectors' Growth Indices 2000-2020
Firmographics
Table 6 Number of Companies by Employment Size 2008-2013
Table 7 Number of Companies by Employment Size: Annual Growth 2009-2013
Table 8 Number of Companies by Employment Size: Share of Total 2008-2013
Table 9 Production by Employment Size 2008-2013
Table 10 Production by Employment Size: Annual Growth 2009-2013
Table 11 Production by Employment Size: Share of Total 2008-2013
Table 12 Industry Leaders: Company Production Shares in 2013
Import and Export
Table 13 Import and Export 2008-2013
Chart 3 Import vs Export Growth 2000-2013
Market and Buyers
Table 14 Key Market Indicators 2008-2013
Table 15 Key Market Indicators: Annual Growth 2009-2013
Households
Table 16 Households: Key Statistics 2008-2013
Chart 4 Household Expenditure on Advertising vs GDP 2000-2020
Chart 5 Household Expenditure on Advertising vs Population 2000-2020
Suppliers
Table 17 Supply Structure 2008-2013
Table 18 Supply Structure: Annual Growth 2009-2013
Table 19 Supply Structure:Share of Total 2008-2013
Labour Costs
Table 20 Key Statistics 2008-2013
Chart 6 Number of Employees vs Average Salary 2000-2013
Chart 7 Output per Employee vs Average Salary 2000-2013
Industry Attractiveness Index
Table 21 Attractiveness Index Composition
Chart 8 Attractiveness Index of Advertising Among Other Italy Industries
Chart 9 Binary Diagram of Attractiveness Index
Attractiveness Index: Explanation
Future Outlook
Table 22 Forecasts 2014-2019
Definitions
Advertising












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