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Global In-Flight Wi-Fi Service Industry

  • March 2016
  • -
  • Global Industry Analysts
  • -
  • 239 pages

This report analyzes the worldwide markets for In-Flight Wi-Fi Services in terms of number of Commercial Flights with Wi-Fi Services. The Global market is further analyzed in terms of revenues (US$ Million) from In-flight Wi-Fi Services on Commercial Airlines. The report provides separate comprehensive analytics for the US, Europe, Asia-Pacific, Middle East, and Rest of World. Annual estimates and forecasts are provided for the period 2015 through 2022. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 65 companies including many key and niche players such as -

AeroMobile Communication
GoGo LLC
Global Eagle Entertainment Inc.
Honeywell International Inc.
Hughes Satellite Systems Corporation

Table Of Contents

Global In-Flight Wi-Fi Service Industry


I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1 Disclaimers.............. I-2 Data Interpretation and Reporting Level I-2 Quantitative Techniques and Analytics I-3 Product Definitions And Scope of Study I-3

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW and OUTLOOK..............II-1 Entering an Era of Connectivity Above the Clouds II-1 IFE forms a Strong Base for Increasing Demand for In-flight Wi-Fi Services.............. II-2 A Glimpse of Current/Emerging IFE Services II-3 Surge in Mobile Population and Technology Advancements Spur Growth.............. II-3 Outlook.............. II-4 Satellite Connectivity Gathers Pace II-4 Table 1: Available Technologies for in-flight Wi-Fi II-5 US Stays Ahead in In-flight Internet Connectivity II-5 Table 2: Global Connected Aircraft Market (2015-2022): Breakdown of Number of Connected Commercial Aircraft by Region (includes corresponding Graph/Chart) II-6 Asia-Pacific to Drive Growth in In-Flight Wi-Fi Services Adoption.............. II-6 Healthy Commercial Aerospace Outlook Drives Demand for IFC Technologies.............. II-7 Table 3: Global Air Passenger Traffic (RPK) Growth (%) by Route Area: 2013 and 2014 (includes corresponding Graph/Chart) II-8

Table 4: Global Air Passenger Traffic in Trillion Revenue Passenger Kilometers (RPKs): 2011 through 2034 (includes corresponding Graph/Chart)..............II-9 Rise in Aircraft Fleet Drive Long-term Opportunities II-9 Table 5: Global Aircraft Deliveries Estimates and Forecasts (2014 - 2020) (in Units) (includes corresponding Graph/Chart).............. II-9

Table 6: Demand for New Airplanes by Region (2015-2035) (includes corresponding Graph/Chart) II-10 IFC in terms of ASMs..............II-10 Table 7: Ranking of Airlines by Available Seat Miles (ASMs) (includes corresponding Graph/Chart) II-11

Table 8: Airlines offering Wi-Fi as a percentage of ASMs (2015) (includes corresponding Graph/Chart) II-11 Enterprise Mobility - A Business Case for In-flight Wi-Fi Services.............. II-12 Enterprise Shift Towards All-IP Communications Bodes Well for In-flight Wi-Fi Services..............II-12 Long-Haul Flight Business Travellers Drive Demand for Wi-Fi Services.............. II-12 In-flight Wi-Fi Popular on Business Routes II-12 Leisure Segment to Drive IFC Growth II-13 Rise in Smartphone Use and ‘Social Networking on the Move' Drives Market Expansion..............II-13 Table 9: Mobile Social Networking Market Worldwide (2015E): Active Social Accounts as Percentage of Population in Select Countries (includes corresponding Graph/Chart) II-14 Market Challenges Ahead..............II-15

2. COMPETITION.............. II-16 Key Players in In-Flight Connectivity Space II-16 Table 10: World Commercial Aerospace In-flight Wi-Fi Market (2015E): Percentage Share Breakdown of In-flight Wi-Fi by Company (includes corresponding Graph/Chart) II-18

Table 11: World Commercial Aerospace In-flight Wi-Fi Market (2014): Percentage Share Breakdown of FSS/ HTS In-flight Wi-Fi by Service Provider (includes corresponding Graph/Chart).............. II-18 Key Internet Service Providers and Major Airline Customers II-18

3. MARKET TRENDS AND ISSUES..............II-19 High Throughput Satellites - The Next Phase in In-flight Connectivity.............. II-19 HTS Satellites Timeline..............II-20 Asia and Middle East Airlines Eye HTS Satellite Services II-21 In-flight Wi-Fi - No Longer an Ancillary Service II-21 In-Flight Streaming Grows in Popularity II-22 Airlines Compete Over Offering Faster In-Flight Services II-22 Service Providers Focus on Technology Upgrades to Improve In- flight Wi-Fi Speed.............. II-23 Gogo's 2Ku Technology - An Upcoming Attraction II-24 ATG-4 - A New Breakthrough..............II-24 Proliferation of Competing Systems Lead to Increased Fragmentation.............. II-25 Dynamic Revenue Models in the In-flight Wi-Fi Services Market II-25 The Pricing Game.............. II-26 Table 12: In-flight Connectivity Pricing by Service Provider (2015).............. II-27

Table 13: Average In-flight Connectivity Prices by Region (2015) (includes corresponding Graph/Chart) II-27 BYOD - An Emerging Cost Effective Model II-28 Viability for Free Wi-Fi Services in Future II-28 Service Providers Focus on Becoming Whole Service Providers II-29 Wi-Fi Players Eye the Private Jet Segment II-29 Wi-Fi Moves to Long-Haul Aircraft Sector II-29 IFE OEM move towards Lightweight Equipment II-30 Access to Cloud-based Services - A New Benefit from In-Flight Wi-Fi.............. II-30 Location Based Advertising - A Revenue Opportunity II-30

4. ISSUES AND CHALLENGES..............II-31 Low Number of Users of In-flight Wi-Fi - Evidence of Potential II-31 Several Issues Persist in Wi-Fi Adoption II-31 Uncertainty over Consumer Acceptance puts Airlines in Defensive Mode.............. II-31 Delayed Adoption of In-Flight Wi-Fi Services in Various Airlines II-31 Lack of Awareness - A Major Hurdle II-32 Prohibitive Usage Costs Hinder Wider Adoption II-32 In-flight Mobile Usage - Strife with Regulatory Obstacles II-32 On-Board Mobile Usage Carries Risks, Impedes its Usage II-33 Other In-flight Entertainment Media Pose Significant Challenges II-33 Competing Technologies Pose Formidable Challenges II-33

5. SERVICE OVERVIEW.............. II-34 Wi-Fi - An introduction..............II-34 802.11 Family of Wireless Standards: A Review II-34 Evolution of the Wi-Fi Technology II-35 Infrastructure Components in Wi-Fi Deployments II-35 Wireless Access Points..............II-35 Wireless LAN Controllers (WLAN Controllers) II-35 Wireless Hotspot Gateways..............II-36 Others.............. II-36 Definition.............. II-36 ATG (Air to Ground)..............II-37 Satellite.............. II-37 Ku-band.............. II-37 Ka-band.............. II-37 In-flight Components Wi-Fi Components II-38 A Brief Note on Evolution of In-flight Wi-Fi II-38 KEY Parties in the Business Model II-39 The Governing Variables in the In-flight Wi-Fi Services Business Model.............. II-39 Breakup of Infrastructure Cost by Cost Type II-39 Variables in the Choice of an Airborne Broadband Service Provider.............. II-40 Key Drivers in the Final Choice II-40 Myriad Applications of the In-flight Wi-Fi Services II-40 Benefits.............. II-41 In-flight Wi-Fi Service Operators - Technology and Operations II-41 GSM Picocell - Enabler to In-flight Mobile conversations II-42 Wi-Fi Enhances Scope of VoIP..............II-42 Technical Challenges of In-flight Mobile Usage II-42

6. SERVICE INTRODUCTIONS..............II-43 Air France Set to Roll Out Wi-Fi Capability on All its Long Haul Fleet by 2020.............. II-43 China Eastern Airlines Rolls Out In-Flight Wi-Fi Services on its Domestic Flights..............II-43 Jet Airways to Offer In-Flight Wi-Fi Services II-43 Swiss Airlines Set to Roll Out In-Flight Wi-Fi Services as well as Phone Calls on its Boeing 777-300ER Aircraft Platform II-43 Air Berlin Launches 3G Based On-Board Connectivity Service II-43 Qatar Airways to Provide Free Wi-Fi Connectivity on its Carrier Routes.............. II-43 China Eastern Airlines Debuts In-Flight Inter Connectivity II-43 SITA OnAir Unveils New Application to Promote On-Board Wi-Fi Connectivity.............. II-43 Inmarsat Plc. Launches Third Global Xpress Satellite II-44 WestJet Debuts WestJet Connect In-Flight Entertainment and Connectivity System..............II-44 Major Chinese Airlines Secure Permits to Deliver On-Board Wi- Fi Connectivity.............. II-44 Vueling Introduces Satellite Based In-Flight Wi-Fi Broadband Connectivity.............. II-44 United Airlines Debuts On-Board Wi-Fi Connectivity to Regional Jets Aircrafts.............. II-44 Gogo Introduces Innovative '2Ku' In-Flight Wi-Fi Technology for Enhanced Connectivity Speeds II-44 WestJet to Launch "WestJet Connect" II-44 Delta Air Lines to Improve In-Flight Wi-Fi Service with Expanded Coverage and Higher Speed Connectivity II-45 Virgin Atlantic Delivers High-Speed In-Flight Broadband Connectivity.............. II-45 American Airlines Upgrades Its Regional Jet Fleet with In- Flight Internet Connectivity..............II-45 AirAsia Rolls Out In-Flight Wi-Fi Service on Few of its Flights II-45 ANA to Expand In-Flight Wi-Fi to Multiple Aircrafts Plying Overseas Routes.............. II-45 Nok Air Introduces On-Board Connectivity Solution II-45 Thai Airways Install Hardware on 13 Airbus Aircrafts II-45 Etihad Airways Rolls Out In-Flight Internet and Mobile Connectivity on its Total Fleet of Boeing 777 Aircrafts II-45 JAL Rolls out JAL SKY Wi-Fi In-Flight Internet Service on Domestic Flights Services across Japan II-46 Iberia Introduces OnAir In-Flight Connectivity on all its Transatlantic Fights..............II-46 SAUDIA Rolls Out Complimentary Wi-Fi Service Business Class and First Class Passengers across Select Routes II-46 Inmarsat Introduces New Air-To-Ground and Satellite Network to Facilitate Delivery of In-Flight Broadband Connectivity in Europe.............. II-46 Air Canada Extends In-Flight Wi-Fi on All its North American Flight Routes.............. II-46 Lufthansa Rolls Out Lufthansa FlyNet to Facilitate In-Flight Connectivity.............. II-46 JetBlue Introduces Fly-Fi in-flight Wi-Fi Service II-46 Transaero Expands In-Flight Wi-Fi and Mobile Connectivity Services to Other Aircrafts..............II-46 Aer Lingus Extends In-Flight Roaming Services on its Long-Haul Flights.............. II-47 Garuda Indonesia Rolls Out In-Flight Wi-Fi Connectivity on All its Fleet of Boeing 777-300ER Aircrafts II-47 KLM and Air France Unveil In-Flight Wi-Fi Services on all its Flights.............. II-47 PAL to Introduce In-Flight Internet and Mobile Services II-47 United Airlines Introduces of In-Flight Wi-Fi Connectivity II-47 AeroMexico to Deploy Gogo Vision In-Flight Wi-Fi and Entertainment Service..............II-47 Gogo Unveils Innovative Technology to Facilitate In-Flight Communication and Connectivity..............II-47 Southwest Airlines Debuts Continuous Gate-Gate Wi-Fi Connectivity II-47

7. RECENT INDUSTRY ACTIVITY..............II-48 SES and Gogo Ink Contract to Deliver In-Flight Connectivity over Latin America, North Atlantic and America II-48 American Airlines Files Litigation against In-Flight Wi-Fi Service Provider Gogo Over Poor Connection Speeds II-48 Singapore Airlines to Deploy Thales Avant In-Flight Entertainment Systems..............II-48 ANA Teams Up with Panasonic..............II-48 iPass Teams Up With Panasonic Avionics to Deliver In-Flight Internet Access.............. II-48 FAA Certifies Honeywell Aerospace's JetWave™ Use with Boeing 757 II-48 SEA and GEE Ink Agreement on Expanding Satellite Capacity ( Europe).............. II-49 ViaSat Inks Agreement with Boeing to Fix its On-Board Wi-Fi® Connectivity System on Boeings Commercial Aircrafts II-49 Spring Airlines Deploys Kontron A320 Wi-Fi Cabin Distribution System.............. II-49 Inmarsat Teams Up with Deutsche Telekom to Introduce High Speed IFC.............. II-49 Gogo Secures FAA Certification for its 2Ku Satellite Connectivity Service..............II-49 Virgin America Teams Up with ViaSat to Upgrade IFC II-49 iPass Introduces New iPass Unlimited Service Package II-49 NetFlix Teams Up with Virgin America to Deliver Complimentary Wi-Fi Access to Travellers..............II-50 Beeline Uzbekistan Extends In-Flight Mobile Services to Several Airline Operators..............II-50 Air France Partners with Orange to Deliver on-Board Wi-Fi Connectivity.............. II-50 NBN to Offer its Satellites for Facilitating In-Flight Connectivity.............. II-50 Verizon Extends Free Wi-Fi to JetBlue and Gogo Customers II-50 Skymark Airlines Chooses Panasonic eXConnect to Deliver In- Flight Wi-Fi Connectivity..............II-50 Panasonic Partners with Eutelsat to Deliver Advanced High- Performance On-Board Wi-Fi Connectivity II-50 AirMedia Teams Up with China Telecom Satellite Communications II-51 CAL Chooses Panasonic eX3 IFC System for Boeing 777-300ER Aircraft (China).............. II-51 British Airways Inks Partnership with INMARSAT II-51 Aeromexico Partners with Panasonic Avionics II-51 Honeywell Inks MoU with HAITEC II-51 EL AL Enters into a Contract with ViaSat II-51 Aeromexico Extends Partnership with Gogo II-51 Singapore Airlines Starts Offering AEROMOBILE In-Flight Mobile Connectivity.............. II-51 AirMedia Inks Strategic Alliance Agreement with HNA Xinhua II-52 China Telecom and Global Eagle Partner Ink an Agreement II-52 Kymeta Teams Up with Inmarsat to Develop Antennas II-52 Gogo Expands its In-Flight Wi-Fi Services to Japan II-52

8. FOCUS ON SELECT GLOBAL PLAYERS..............II-53 In-Flight Communication Service Providers II-53 AeroMobile Communication (UK) II-53 Gogo LLC (US).............. II-53 Global Eagle Entertainment Inc. (US) II-54 Honeywell International, Inc. (US) II-54 EMS Aviation (US).............. II-55 Hughes Satellite Systems Corporation (US) II-55 SITA OnAir (Switzerland)..............II-56 Inmarsat Plc. (UK).............. II-56 TriaGnoSys (Germany)..............II-56 In-flight Communication Equipment Manufacturers II-57 Astronics AeroSat Corporation (US) II-57 ViaSat Inc. (US).............. II-58 Panasonic Avionics (US)..............II-58 Kymeta Corporation (US)..............II-58 Thales Group (France)..............II-59 ThinKom Solutions, Inc. (US)..............II-59

9. GLOBAL MARKET PERSPECTIVE..............II-60 Table 14: World Recent Past, Current and Future Analysis for Commercial Flights with Wi-Fi Services by Geographic Region - US, Europe, Asia-Pacific (including Japan), Middle East and Rest of World Markets Independently Analyzed in Units for Years 2015 through 2022 (includes corresponding Graph/Chart) II-60

Table 15: World 8-Year Perspective for Commercial Flights with Wi-Fi Services by Geographic Region - Percentage Breakdown of Units for US, Europe, Asia-Pacific (including Japan), Middle East and Rest of World Markets for Years 2016 and 2022 (includes corresponding Graph/Chart) II-61

Table 16: World Recent Past, Current and Future Analysis for In-flight Wi-Fi Services on Commercial Airlines Analyzed with Annual Revenues in US$ Million for Years 2015 through 2022 (includes corresponding Graph/Chart) II-62

III. MARKET

1. THE UNITED STATES.............. III-1 A.Market Analysis.............. III-1 Market Overview.............. III-1 Some Developments in US Inflight Wi-Fi Services Market . III-2 Inflight Connectivity Creates Cord Cutting in the Sky III-2 Inflight Connectivity - An Economic Puzzle III-2 Ka Band - An Opportunity..............III-3 Wireless In-Flight Entertainment Gains Traction III-3 Competitive Scenario..............III-3 Table 17: US Inflight Wi-Fi Services Market (2015): Total Fleet, Wi-Fi Equipped Planes and Service Providers by Airlines (includes corresponding Graph/Chart) III-4

Table 18: US Inflight Wi-Fi Services Market (2015): Percentage of ASMs with Wi-Fi by Airlines (includes corresponding Graph/Chart)..............III-5

Table 19: Leading Players in the US Inflight Connectivity Market: Percentage Breakdown of Market share for Gogo, Global Eagle, Thales/Live TV, and Panasonic (includes corresponding Graph/Chart)..............III-5 Service Launches..............III-6 Strategic Corporate Developments III-7 Key Players.............. III-9 In-Flight Communication Service Providers III-9 In Flight Communication Equipment Manufacturers III-11 B.Market Analytics..............III-14 Table 20: The US Recent Past, Current and Future Analysis for In-Flight Wi-Fi Services Analyzed with Number of Commercial Flights with Wi-Fi Services in Units for Years 2015 through 2022 (includes corresponding Graph/Chart) III-14

2. EUROPE.............. III-15 A.Market Analysis.............. III-15 Current and Future Analysis..............III-15 Market Scenario.............. III-15 France.............. III-15 Germany.............. III-15 UK.............. III-16 Service Launches..............III-16 Strategic Corporate Developments III-18 Key Players.............. III-19 In-Flight Communication Service Providers III-19 In Flight Communication Equipment Manufacturers III-21 B.Market Analytics..............III-22 Table 21: European Recent Past, Current and Future Analysis for In-Flight Wi-Fi Services Analyzed with Number of Commercial Flights with Wi-Fi Services in Units for Years 2015 through 2022 (includes corresponding Graph/Chart) III-22

3. ASIA-PACIFIC.............. III-23 A.Market Analysis.............. III-23 Current and Future Analysis..............III-23 Select Markets.............. III-23 Australia.............. III-23 In-Flight Wi-Fi Services Critical for Growth of Domestic Carriers.............. III-23 Thailand.............. III-24 Low Cost Airlines Come under the Umbrella of Inflight Connectivity.............. III-24 In-flight Wi-Fi in China..............III-24 Japan.............. III-25 Service Launches..............III-25 Strategic Corporate Developments III-27 B.Market Analytics..............III-29 Table 22: Asia-Pacific Recent Past, Current and Future Analysis for In-Flight Wi-Fi Services Analyzed with Number of Commercial Flights with Wi-Fi Services in Units for Years 2015 through 2022 (includes corresponding Graph/Chart) III-29

4. MIDDLE EAST.............. III-30 A.Market Analysis.............. III-30 Service Launches..............III-30 Strategic Corporate Development III-30 B.Market Analytics..............III-31 Table 23: Middle East Recent Past, Current and Future Analysis for In-Flight Wi-Fi Services Analyzed with Number of Commercial Flights with Wi-Fi Services in Units for Years 2015 through 2022 (includes corresponding Graph/Chart) III-31

5. REST OF WORLD.............. III-32 A.Market Analysis.............. III-32 Current and Future Analysis..............III-32 Canada.............. III-32 Airlines Extend Internet Services to International Fleet III-32 Brazil.............. III-32 Africa.............. III-32 Service Launches..............III-33 Strategic Corporate Developments III-33 B.Market Analytics..............III-34 Table 24: Rest of World Recent Past, Current and Future Analysis for In-Flight Wi-Fi Services Analyzed with Number of Commercial Flights with Wi-Fi Services in Units for Years 2015 through 2022 (includes corresponding Graph/Chart) III-34

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 65 (including Divisions/Subsidiaries - 68)

The United States (18) Canada (1) Japan (2) Europe (21) - France (2) - Germany (4) - The United Kingdom (4) - Spain (1) - Rest of Europe (10) Asia-Pacific (Excluding Japan) (16) Middle-East (8) Africa (2)

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