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Global In-Flight Wi-Fi Services Industry

  • August 2012
  • -
  • Global Industry Analysts
  • -
  • 429 pages

This report analyzes the worldwide markets for In-Flight Wi-Fi Services in US$ Million by the following Categories: By Access Technology (GSM, Satellite, & Air to Ground), and Application Based (Voice, Video, & Data). The report provides separate comprehensive analytics for the North America, Europe, Asia-Pacific, and Rest of the World. Annual estimates and forecasts are provided for the period 2010 through 2018. The report profiles 75 companies including many key and niche In-Flight Entertainment and Communication Service Providers such as AeroMobile Communication, GoGo LLC, Row44 Inc., OnAir, Inmarsat, and TriaGnoSys. In Flight Entertainment and Communication Equipment Manufacturers also profiled in the report include ViaSat Inc., Panasonic Avionics, digEcor, Rockwell Collins, and EMS Aviation. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Table Of Contents

Global In-Flight Wi-Fi Services Industry

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3


Brighter Prospects Ahead for In-Flight Wi-Fi Services II-1
Global Market Outlook II-1
Addressing the Need for Ubiquitous Connectivity II-1
Asia-Pacific to Spearhead Growth in In-Flight Wi-Fi Services
Adoption II-2
The Path Ahead II-3

Proliferation of Internet - A Precursor for Emergence of In-
flight Wi-Fi Services II-4
Evolution of the In-Flight Broadband Initiatives II-4
Shift towards Wireless Systems Gathers Pace II-4
Increasing Commoditization of Wi-Fi Services II-5
Personalization of Service Offerings II-5
Regulatory Influences Govern Growth in Demand of In-flight Wi
-Fi Services II-6
Enterprise Mobility - A Business Case for In-flight Wi-Fi
Services II-6
Enterprise Shift Towards All-IP Communications Bodes Well for
In-flight Wi-Fi Services II-6
Preference of In-flight Wi-Fi Services with Long-Haul Flight
Business Travelers II-7
In-flight Wi-Fi Popular on Business Routes II-7
The Dynamic Revenue Models Operating in the In-flight Wi-Fi
Services Market II-7
Access to Cloud-based Services - A New Benefit from In-Flight
Wi-Fi II-8
Location Based Advertising - A Revenue Opportunity for In-
flight Wi-Fi II-8
A Peek into the In-Flight ISP Competitive Space II-8

How Wi-Fi Services Ensure Seamless Connectivity at Remote
Locations? II-10
Leisure Segment- Inquisitive Travelers Drive Growth II-10
New Revenue Streams Gain Traction in the Airlines Industry II-10
Airlines Tie-Up with Services Providers for Wi-Fi Services II-11
Wi-Fi Moves to Long-Haul Aircraft Sector II-11
Private Jet Segment Garners Attention of the Wi-Fi Players II-11
Service Providers Move towards becoming Whole Service Providers II-11
Social Networking to Drive Demand for the In-Flight Wi-Fi
Services II-12
Technology Trends II-12
Centralized IFE systems Exit as Market Moves towards Seat
Based IFE Systems II-12
Drop-Down Video-to-Seat Centric Versions Wither in Short-Haul
Segment II-12
Portable In-flight Entertainment Devices to Gain Importance II-12
IFE OEM move towards Lightweight Equipment II-13
HD gains Strength in the Sky II-13
Touch Screens Pervade into the IFE Space II-13
Free Service - A Future Possibility with Rising Competition II-13
Wi-Fi Swings to the Tune of the Latest in Mobile Wireless
Network Technologies II-13
Rising Data Consumption on Handheld Devices to Drive In-
Flight Wi-Fi II-14
Availability of Handheld Device with Passengers Evinces
Opportunity II-14
Continued Rise in Mobile Users: A Key Opportunity II-15
Proliferation of Smart Mobile Computing Devices: An Indirect
Growth Driver II-15
Opportunities Galore for In-Flight Handheld Device
Application Developers II-16
In-Flight Mobile Voice Communication - A Perspective II-17
Table 1: World Recent Past, Current and Future Analysis for
In-Flight Mobile Services Analyzed with Revenues in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) II-17

Low Number of Users of In-flight Wi-Fi - Evidence of Potential II-18
Several Issues Persist in Wi-Fi Adoption II-18
Uncertainty over Consumer Acceptance puts Airlines in
Defensive Mode II-18
Delayed Adoption of In-Flight Wi-Fi Services in Various Airlines II-18
Lack of Awareness - A Major Hurdle II-19
Prohibitive Usage Costs Hinder Wider Adoption II-19
In-flight Mobile Usage - Strife with Regulatory Obstacles II-19
On-Board Mobile Usage Carries Risks, Impedes its Usage II-19
Other In-flight Entertainment Media Pose Significant Challenges II-20
Competing Technologies Pose Formidable Challenges II-20

Definition II-21
KEY Parties in the Business Model II-21
The Governing Variables in the In-flight Wi-Fi Services
Business Model II-22
Breakup of Infrastructure Cost by Cost Type II-22
Variables in the Choice of an Airborne Broadband Service Provider II-23
Key Drivers in the Final Choice II-23
Myriad Applications of the In-flight Wi-Fi Services II-23
Benefits II-24
Technical Overview II-24
The Wi-Fi Saga II-24
Evolution of the Wi-Fi Technology II-25
IEEE 802.11n- Advanced Version Wireless Technology II-25
MIMO Technology- Enabling Heavy data Usage in In-Flight Wi-Fi
services II-25
In Flight Wi-Fi Service Operators- Technology and Operations II-26
GSM Picocell -Enabler to In Flight Mobile conversations. II-26
Wi-Fi Enhances Scope of VoIP II-26
Technical Challenges of In Flight Mobile Usage II-26

Jet Edge Ties up with XOJET II-27
PT Garuda Indonesia to Offer In-Flight Wi-Fi Service II-27
Virgin America to Provide Advanced ATG-4 service of Gogo II-27
Gulf Air Inks Agreement with Panasonic Avionics to Provide In
-flight Connectivity Services II-27
TAM Airlines to Continue with OnAir In-flight Connectivity
Services in Long-Haul Fleet II-27
Dasnair to Deploy Suite of OnAir In-flight Connectivity Services II-28
Panasonic Avionics and AeroMobile Communications to Provide
In-flight Mobile Connectivity for Emirates Airline II-28
Etihad Airways Signs Letter of Intent with Panasonic Avionics
for IFEC Solutions II-28
OnAir Signs Agreement with TriaGnoSys for In-flight Mobile
Services and Hardware Solutions II-29
Scandinavian Airlines Inks Letter of Intent with Panasonic
Avionics for In-Flight Mobile Phone Service and Broadband
Connectivity II-29
OnAir Selects Eclipse for Reselling Airborne Connectivity
Solution II-29
EADS Astrium Takes Over Vizada II-30
Japan Airlines Chooses eXConnect of Panasonic Avionics II-30
United Continental Holdings Chooses Ku-Band Satellite
Technology of Panasonic Avionics II-31
Continental Airlines and LiveTV Sign Letter of Intent II-31
Dasnair Selects In-flight Connectivity Services of OnAir II-31
Air New Zealand Commences Trials of In-Flight Wireless Services II-32
Gogo Selects Immarsat to Provide Global Xpressâ„¢ Satellite Service II-32
Skysurf Canada Communications Collaborates with Aircell to
Provide In-flight Internet Services in Canada II-33
JetBlue Airways Signs MoU with ViaSat for In-flight Broadband
Service II-33
Virgin Atlantic Airways Enters into Partnership with Panasonic
Avionics for IFEC Systems II-33
Turkish Airlines Selects AeroMobile and Panasonic Avionics to
Upgrade Fleet of Aircraft II-34
OnAir Inks Agreement with Afriqiyah Airways to Install OnAir
In-flight Connectivity Services II-34
Ryanair Installs OnAir In-flight Connectivity Services II-35
Panasonic Avionics Inks Contract with Airbus to Provide IEFC
System II-35
SkySurf Inks Agreement with Aircell to Provide In-flight
Internet Service II-35
ViaSat Enters into MoU with JetBlue Airways to Offer In-flight
Broadband Services II-35
Panasonic Avionics Forms Long-Term Partnership with Virgin
Atlantic to Provide In-flight Internet Services II-36
Libyan Airlines Inks Deal with OnAir to Provide Mobile
Connectivity and Wi-Fi Internet Services in New Airbus A330-
200 Aircraft II-36
Singapore Airlines Signs Deal with OnAir to Provide Wi-Fi
Internet and Mobile Services II-36
Oman Air Unveils Integrated In-Flight WiFi and Mobile Services
on Airbus A330 II-36
AirAsia Bhd Commences Installation of Data Roaming Services in
Partnership with OnAir and Maxis Bhd II-36
Google Forms Exclusive Partnership with Virgin America to
Provide Gogo® In-flight Internet Service II-37
Delta Airlines Inks Deal with eBay to Provide Complimentary
In-flight Internet Service from Gogo II-37
Deutsche Lufthansa to Unveil Upgraded Internet and Mobile
Phone Services II-37
Southwest Airlines to Install Ku-Band-Based Internet Solution
in Rest of Boeing 737 Fleet II-38
Saudi Arabian Airlines Chooses Wi-Fi Internet OnAir and
SwiftBroadband Mobile OnAir In-flight Passenger Communication
Services II-38
OnAir and British Airways Unveil In-flight Connectivity Services II-38

Boingo Wireless to Introduce Wi-Fi Internet Services for ANA-
Aeroportos de Portugal Passengers II-39
Frontier Airlines Introduces Onboard WiFi Service II-39
Etihad Airways Rolls Out WiFi and Mobile Connectivity II-39
WirelessG to Launch In-flight WiFi II-40
Aircell to Launch Multimedia Service for Air Passengers II-40
Virgin Australia Installs In-flight Mobile Technology II-40
TriaGnoSys Introduces GSMConneX In-flight GSM Solution II-41
ASiQ Launches BizjetMobile and iJetCell In-flight Connectivity
Apps II-41
Panasonic Avionics Introduces eXW Infllight Entertainment and
Communications Solution II-41
Row 44 Launches In-flight Wireless Video-On- Demand Service II-42
Alaska Airlines Introduces Gogo® Wi-Fiservice II-42
Row 44 Rolls Out In-flight Internet Browsing Services using
Skype Access II-42
Batelco Introduces In-flight Mobile Voice and Data Services II-43
Telecom Rolls Out In-flight Mobile Services for Xt Customers II-43
Gogo Introduces Delta Connect In-flight Entertainment Portal
on Delta Air Lines II-43
Gogo to Introduce ATG-4 Service for Virgin America II-43
TAM Airlines Launches On-Board Connectivity Service II-43
Turkish Airlines Introduces In-flight Live TV and Internet
Services II-44
Vodafone Spain to Introduce In-flight Mobile Services in
British Airways II-44
Alfa Rolls Out In-flight Roaming Services II-44
Megafon to Introduce Base Stations for Aeroflot- Russia Airlines II-44
US Airways Introduces Gogo In-flight Internet Services II-45
JSC Aeroflot to Roll Out Cell Phone Services of JSC MegaFone II-45
TAM Introduces In-flight Mobile Services of OnAir II-45
Aircell® Unveils Gogo In-flight Internet Service for iPass®
Customers II-45
Deutsche Telekom Rolls Out FlyNet Service II-46
AeroMobile Communications to Unveil Pre-Paid In-flight Mobile
Services II-46
British Airways Introduces Club Mobile Portal of OnAir II-46
Mango to Introduce In-Flight Broadband Services of WirelessG II-46
ASiQ Introduces Bluetooth Access Point II-47
Alaska Airlines Unveils Trial Wi-Fi Service of Row 44 II-47
SOFTBANK MOBILE to Roll Out In-flight Mobile Phone Services of
AeroMobile II-47
Royal Jordanian Airlines Introduces In-flight Mobile Phone
Services of OnAir II-47
American Airlines Launches Wi-Fi Widget Tool II-47
Libyan Airlines to Install Mobile OnAir Equipment of OnAir II-48

In-Flight Entertainment and Communication Service Providers II-49
AeroMobile Communication (UK) II-49
GoGo LLC (US) II-49
Row44 Inc. (US) II-49
OnAir (Switzerland) II-49
Inmarsat (UK) II-50
TriaGnoSys (Germany) II-50
In Flight entertainment and Communication Equipment Manufacturers II-50
ViaSat Inc.(US) II-50
Panasonic Avionics (US) II-50
digEcor (US) II-50
Rockwell Collins (US) II-51
EMS Aviation (US) II-51

Table 2: World Recent Past, Current and Future Analysis for
In-flight Wi-Fi Services by Geographic Region - North America,
Europe, Asia-Pacific (including Japan) and Rest of the World
Markets Independently Analyzed with Annual Revenues in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) II-52

Table 3: World 9-Year Perspective for In-flight Wi-Fi Services
by Geographic Region - Percentage Breakdown of Dollar Revenues
for North America, Europe, Asia Pacific(including Japan) and
Rest of the World for Years 2011 and 2018 (includes
corresponding Graph/Chart) II-53


A.Market Analysis III-1
Market Overview III-1
Ka band- An Opportunity III-1
Wireless In-Flight Entertainment Gains Traction III-2
Strategic Corporate Developments III-2
Service Launches III-7
Key Players III-11
B.Market Analytics III-13
Table 4: North American Recent Past, Current and Future
Analysis for In-Flight Wi-Fi Services Analyzed with Annual
Revenues in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) III-13

A.Market Analysis III-14
Current and Future Analysis III-14
Market Scenario III-14
Strategic Corporate Developments III-14
Service Launches III-18
Key Players III-20
B.Market Analytics III-21
Table 5: European Recent Past, Current and Future Analysis for
In-Flight Wi-Fi Services Analyzed with Annual Revenues in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-21

A.Market Analysis III-22
Current and Future Analysis III-22
In-flight Wi-Fi Debuts in China III-22
Strategic Corporate Developments III-22
Service Launches III-24
B.Market Analytics III-26
Table 6: Asia-Pacific Recent Past, Current and Future Analysis
for In-Flight Wi-Fi Services Analyzed with Annual Revenues
in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-26

A.Market Analysis III-27
Current and Future Analysis III-27
Strategic Corporate Developments III-27
Service Launches III-28
B.Market Analytics III-31
Table 7: Rest of World Recent Past, Current and Future
Analysis for In-Flight Wi-Fi Services Analyzed with Annual
Revenues in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) III-31


Total Companies Profiled: 75 (including Divisions/Subsidiaries - 76)

The United States (23)
Canada (1)
Japan (3)
Europe (18)
- France (2)
- Germany (3)
- The United Kingdom (6)
- Spain (1)
- Rest of Europe (6)
Asia-Pacific (Excluding Japan) (18)
Latin America (2)
Africa (3)
Middle-East (8)

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