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Table of Contents
“Sustainability in the Global Defense Industry 2012-2013: Trends and Opportunities, Budgets, Defense Industry Procurement, and Marketing Initiatives” is a new report by Strategic Defence Intelligence that analyzes what sustainability means to the global defense industry and how it is being implemented. Furthermore, this report grants access to the opinions and strategies of business decision makers and competitors, and examines their actions surrounding sustainable procurement practices and marketing green initiatives. This report provides a comprehensive account of how executives in the global defense industry perceive sustainability and also explores the key drivers and challenges of sustainability management. Furthermore, this report attempts to forecast the change in demand for various sustainable products and services in different markets across the globe. The report provides access to information categorized by region, company type, and sizes.
Introduction and Landscape
Why was the report written?
This report is a result of responses derived from SDI's exclusive B2B panel of senior decision making respondents and helps in understanding the implementation of sustainability in the industry and its impact on business. It also includes analysis of responses from senior stakeholders, including detailed segmentation, which helps the reader to make well-informed business decisions. The high number of responses from C-level or equivalents ensures optimum credibility and is responsible for accurate snapshots of the industry's best sustainability practices.
What is the current market landscape and what is changing?
50% of buyer respondents consider 'technical expertise' to be a highly important prerequisite for the implementation of sustainability, and 47% consider a 'focus on long term goal achievements' to be important.
What are the key drivers behind recent market changes?
'Cost savings and operational efficiency', 'strengthening competitive position', and 'client demand' are considered to be the most important drivers from defense contractors, while 'client demand', 'cost savings and operational efficiency', and 'growth opportunities' are identified as the main drivers by other service providers.
What makes this report unique and essential to read?
“Sustainability in the Global Defense Industry 2012-2013: Trends and Opportunities, Budgets, Defense Industry Procurement, and Marketing Initiatives” is a new report by Strategic Defense Intelligence that analyzes what sustainability means to the global defense industry and how it is being implemented. Furthermore, this report grants access to the opinions and strategies of business decision makers and competitors, and examines their actions surrounding sustainable procurement practices and marketing green initiatives.
Key Features and Benefits
To identify the most popular or universally accepted indices or practices used in measuring and monitoring sustainability implementation.
To understand the set specific cost saving targets to be achieved when implementing sustainability.
Uncovers the leading concerns of companies in the effective implementation of sustainable practices.
Formulate effective procurement strategies by identifying how sustainability procurement budgets are changing and where expenditure will be directed to in the future.
Identify the specific marketing strategies and channels competitors use to win business.
Key Market Issues
55% of respondents claim that 'adopting video-conferencing' is a key energy efficiency measure they have implemented. In addition, the use of 'energy efficient facilities or control systems' and 'set definite goals for savings' are the other most implemented energy efficiency measures, as noted by 43% and 42% of respondents respectively.
59% of defense buyer respondents consider 'recycling' to be the most-used practice for waste management, while 'landfill' and 'incineration' are the other widely followed practices, as noted by 29% and 18% of respondents respectively.
The top three regions expected to experience the fastest growth in the defense industry in the next 12 months are the US, Germany, and the UK, as stated by 57%, 55%, and 48% of respondents respectively.
On average, buyer sustainability management budgets are expected to rise by 7.3% over the next 12 months, compared to an expected increase of 7% in 2011 and 6.8% in 2010.
Respondents from defense organizations consider 'reduction of energy consumption', 'effective minimization of waste', and 'effective minimization of water consumption' to be critical factors for supplier selection.
Key Features and Benefits
50% of respondents from the buyers' industry consider 'quality and durability' as the most important procurement and design practice they wish to implement over the next 12 months. In addition, respondents from defense organizations expect suppliers to 'design products for personnel safety and security'.
'Corporate or brand websites' and 'email and newsletters' are considered as the two most important marketing channels by 38% and 30% respondents from defense contractors respectively. Additionally, 'public relations' and 'email and newsletters' are accepted as the most important marketing channels by 41% and 39% of respondents from other service providers respectively.
Survey results reveal that 59% of respondents consider 'recycling' to be the most-used practice for waste management, while 'landfill' and 'incineration' are the other widely followed practices, as noted by 29% and 18% of respondents respectively.
'Energy-efficient facilities' and 'composite stack materials' are identified as the products and services that are most expected to see an increase in demand, as noted by 45% and 33% respondents from defense organizations respectively.
Both defense contractors and other service providers consider marketing strategies such as sending 'educational marketing messages' and the need to 'explain cost-benefit of sustainability to clients' to be important in order to market their green credentials to their clients.
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