Table of Contents
Pet care continued to experience positive growth in 2015. Treats continued to show the strongest growth within pet food in 2015, cat treats in particular. Dog treats are becoming more functional, for example for fresh breath or tartar control, whereas cat treats are still perceived more as a way for cat owners to indulge their pets. Premium dog and cat food was the segment seeing the strongest growth in 2015 in current value sales terms. In particular, premium-positioned brands sold in supermark...
Euromonitor International's Pet Care in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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