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Dishwashing in the United Arab Emirates

  • March 2017
  • -
  • Euromonitor International
  • -
  • 19 pages

The trend towards automatic dishwashing continued in 2016. Even though hand dishwashing is still the dominant category, with 72% of total sales of dishwashing in 2016, the dishwasher possession rate continues to grow in the United Arab Emirates. Consumers are shifting towards automatic dishwashing due to its convenient nature, which complements their hectic lifestyles. Automatic dishwashing registered dynamic current value growth of 6% in 2016, while hand dishwashing only increased by 2%.

Euromonitor International’s Dishwashing in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Automatic Dishwashing, Hand Dishwashing.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Dishwashing in the United Arab Emirates
DISHWASHING IN THE UNITED ARAB EMIRATES
Euromonitor International
March 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2011-2016
Category Data
Table 2 Sales of Dishwashing by Category: Value 2011-2016
Table 3 Sales of Dishwashing by Category: % Value Growth 2011-2016
Table 4 NBO Company Shares of Dishwashing: % Value 2012-2016
Table 5 LBN Brand Shares of Dishwashing: % Value 2013-2016
Table 6 Forecast Sales of Dishwashing by Category: Value 2016-2021
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
Emke Group in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 1 Emke Group: Key Facts
Internet Strategy
Company Background
Private Label
Summary 2 Emke Group: Private Label Portfolio
Competitive Positioning
Summary 3 Emke Group: Competitive Position 2016
Procter and Gamble Gulf Fze in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 4 Procter and Gamble Gulf FZE: Key Facts
Competitive Positioning
Summary 5 Procter and Gamble Gulf FZE: Competitive Position 2016
Reckitt Benckiser Arabia Fze in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 6 Reckitt Benckiser Arabia FZE: Key Facts
Competitive Positioning
Summary 7 Reckitt Benckiser Arabia FZE: Competitive Position 2016
Executive Summary
Slower Growth in 2016 Compared With the Review Period Average
Consumers Are Continuing To Shift Towards Specialised Products and Compromising on Non-basic Categories
Hypermarkets and Supermarkets Dominate Distribution
Multinationals Continue To Dominate the Industry While Private Label Increases Its Presence
Leading Players Wait for Expo 2020, But Are Reluctant To Curb Their Promotions
Key Trends and Developments
Ongoing Promotional Wave Reaches All Home Care Categories
Consumers Start To Compromise on Non-basic Home Care Products
Consumers Continue To Shift To More Specialised Home Care Products
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home Care: % Value 2012-2016
Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 14 Distribution of Home Care by Format: % Value 2011-2016
Table 15 Distribution of Home Care by Format and Category: % Value 2016
Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 8 Research Sources












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