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Baby and Child-Specific Products in Nigeria

  • April 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

Baby and child-specific products recorded a positive performance in 2015 as marketing activities and the rising baby population helped to drive sales. As the category becomes more competitive, producers are driving sales of their brands through increased marketing activities, which has helped to create greater awareness of the benefits of baby and child-specific products. There is also a wider range of brands competing with a variety of low price offers, challenging established brand names such...

Euromonitor International's Baby and Child-specific Products in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby and Child-specific Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Baby and Child-Specific Products in Nigeria
BABY AND CHILD-SPECIFIC PRODUCTS IN NIGERIA
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baby and Child-specific Products by Category: Value 2010-2015
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2010-2015
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2011-2015
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2012-2015
Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2012-2015
Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2012-2015
Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 10 Forecast Baby and Child-specific Products Premium vs Mass: % Value 2015-2020
Pz Cussons Nigeria Plc in Beauty and Personal Care (nigeria)
Strategic Direction
Key Facts
Summary 1 PZ Cussons Nigeria Plc: Key Facts
Summary 2 PZ Cussons Nigeria Plc: Operational Indicators
Competitive Positioning
Summary 3 PZ Cussons Nigeria Plc: Competitive Position 2015
Executive Summary
Poor GDP Growth in 2015 Has A Negative Impact on Growth in Beauty and Personal Care
Beauty and Personal Care Performs Well As the Young Urban Population Grows
the Competitive Landscape Is Evolving As Competition Increases
Oral Care Sees Strong Activity in Terms of New Product Development
Positive Growth Expected Over the Forecast Period As the Population Is Set To Boom
Market Data
Table 11 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 14 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 15 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 17 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 4 Research Sources












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