TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Bakery and cereals 2
Summary category level - Bread & rolls 3
Summary category level - Breakfast cereals 4
Summary category level - Cakes & pastries 5
Summary category level - Cookies (sweet biscuits) 6
Summary category level - Crackers (savory biscuits) 7
Summary category level - Morning goods 8
Chapter 2 INTRODUCTION 9
What is this report about? 9
How to use this report 9
Market Definition 10
Chapter 3 MARKET OVERVIEW 29
Value Analysis, 2002–2007 29
Value Analysis, 2007–2012 31
Value Analysis, US$ 2002–2007 34
Value Analysis, US$ 2007–2012 35
Volume Analysis, 2002–2007 37
Volume Analysis, 2007–2012 39
Company and Brand Share Analysis 43
Distribution Analysis 48
Expenditure & consumption per capita 50
Chapter 4 LEADING COMPANY PROFILES 56
Albany International Corp. 56
Chapter 5 CATEGORY ANALYSIS - BREAD & ROLLS 58
Value Analysis, 2002–2007 58
Value Analysis, 2007–2012 59
Value Analysis, US$ 2002–2007 61
Value Analysis, US$ 2007–2012 61
Volume Analysis, 2002–2007 63
Volume Analysis, 2007–2012 64
Company and Brand Share Analysis 67
Distribution Analysis 70
Expenditure & consumption per capita 72
Chapter 6 CATEGORY ANALYSIS - BREAKFAST CEREALS 75
Value Analysis, 2002–2007 75
Value Analysis, 2007–2012 76
Value Analysis, US$ 2002–2007 78
Value Analysis, US$ 2007–2012 78
Volume Analysis, 2002–2007 80
Volume Analysis, 2007–2012 81
Company and Brand Share Analysis 84
Distribution Analysis 87
Expenditure & consumption per capita 89
Chapter 7 CATEGORY ANALYSIS - CAKES & PASTRIES 92
Value Analysis, 2002–2007 92
Value Analysis, 2007–2012 93
Value Analysis, US$ 2002–2007 95
Value Analysis, US$ 2007–2012 95
Volume Analysis, 2002–2007 97
Volume Analysis, 2007–2012 98
Company and Brand Share Analysis 101
Distribution Analysis 104
Expenditure & consumption per capita 106
Chapter 8 CATEGORY ANALYSIS - COOKIES (SWEET BISCUITS) 109
Value Analysis, 2002–2007 109
Value Analysis, 2007–2012 111
Value Analysis, US$ 2002–2007 114
Value Analysis, US$ 2007–2012 115
Volume Analysis, 2002–2007 117
Volume Analysis, 2007–2012 119
Company and Brand Share Analysis 123
Distribution Analysis 126
Expenditure & consumption per capita 128
Chapter 9 CATEGORY ANALYSIS - CRACKERS (SAVORY BISCUITS) 134
Value Analysis, 2002–2007 134
Value Analysis, 2007–2012 135
Value Analysis, US$ 2002–2007 137
Value Analysis, US$ 2007–2012 138
Volume Analysis, 2002–2007 140
Volume Analysis, 2007–2012 141
Company and Brand Share Analysis 144
Distribution Analysis 147
Expenditure & consumption per capita 149
Chapter 10 CATEGORY ANALYSIS - MORNING GOODS 152
Value Analysis, 2002–2007 152
Value Analysis, 2007–2012 153
Value Analysis, US$ 2002–2007 155
Value Analysis, US$ 2007–2012 155
Volume Analysis, 2002–2007 157
Volume Analysis, 2007–2012 158
Company and Brand Share Analysis 161
Distribution Analysis 163
Expenditure & consumption per capita 165
Chapter 11 COUNTRY COMPARISON 168
Value 168
Volume 173
Market Share 178
Chapter 12 NEW PRODUCT DEVELOPMENT 179
Product launches over time 179
Recent product launches 181
Chapter 13 SOUTH AFRICA SOCIOECONOMIC PROFILE 182
Country Overview 182
Key Facts 183
Political Overview 185
South Africa Economic Overview 186
Chapter 14 SOUTH AFRICA MACROECONOMIC PROFILE 187
Macroeconomic Indicators 187
Chapter 15 RESEARCH METHODOLOGY 192
Methodology overview 192
Secondary research 193
Market modeling 194
Primary research 195
Data finalization 196
Ongoing research 196
Chapter 16 APPENDIX 197
Future readings 197
How to contact experts in your industry 197
Disclaimer 197
LIST OF FIGURES
Figure 1: South Africa bakery and cereals value & value forecast, 2002-2012 (ZAR m, nominal prices) 33
Figure 2: South Africa bakery and cereals category growth comparison, by value, 2002-2012 36
Figure 3: South Africa bakery and cereals volume & volume forecast, 2002-2012 (Kg m) 41
Figure 4: South Africa bakery and cereals category growth comparison, by volume, 2002-2012 42
Figure 5: South Africa bakery and cereals company share, by value, 2006-2007 (%) 45
Figure 6: South Africa bakery and cereals distribution channels, by value, 2006-2007(%) 49
Figure 7: South Africa bread & rolls value & value forecast, 2002-2012 (ZAR m, nominal prices) 60
Figure 8: South Africa bread & rolls category growth comparison, by value, 2002-2012 62
Figure 9: South Africa bread & rolls volume & volume forecast, 2002-2012 (Kg m) 65
Figure 10: South Africa bread & rolls category growth comparison, by volume, 2002-2012 66
Figure 11: South Africa bread & rolls company share, by value, 2006-2007 (%) 68
Figure 12: South Africa bread & rolls distribution channels, by value, 2006-2007(%) 71
Figure 13: South Africa breakfast cereals value & value forecast, 2002-2012 (ZAR m, nominal prices) 77
Figure 14: South Africa breakfast cereals category growth comparison, by value, 2002-2012 79
Figure 15: South Africa breakfast cereals volume & volume forecast, 2002-2012 (Kg m) 82
Figure 16: South Africa breakfast cereals category growth comparison, by volume, 2002-2012 83
Figure 17: South Africa breakfast cereals company share, by value, 2006-2007 (%) 85
Figure 18: South Africa breakfast cereals distribution channels, by value, 2006-2007(%) 88
Figure 19: South Africa cakes & pastries value & value forecast, 2002-2012 (ZAR m, nominal prices) 94
Figure 20: South Africa cakes & pastries category growth comparison, by value, 2002-2012 96
Figure 21: South Africa cakes & pastries volume & volume forecast, 2002-2012 (Kg m) 99
Figure 22: South Africa cakes & pastries category growth comparison, by volume, 2002-2012 100
Figure 23: South Africa cakes & pastries company share, by value, 2006-2007 (%) 102
Figure 24: South Africa cakes & pastries distribution channels, by value, 2006-2007(%) 105
Figure 25: South Africa cookies (sweet biscuits) value & value forecast, 2002-2012 (ZAR m, nominal prices) 113
Figure 26: South Africa cookies (sweet biscuits) category growth comparison, by value, 2002-2012 116
Figure 27: South Africa cookies (sweet biscuits) volume & volume forecast, 2002-2012 (Kg m) 121
Figure 28: South Africa cookies (sweet biscuits) category growth comparison, by volume, 2002-2012 122
Figure 29: South Africa cookies (sweet biscuits) company share, by value, 2006-2007 (%) 124
Figure 30: South Africa cookies (sweet biscuits) distribution channels, by value, 2006-2007(%) 127
Figure 31: South Africa crackers (savory biscuits) value & value forecast, 2002-2012 (ZAR m, nominal prices) 136
Figure 32: South Africa crackers (savory biscuits) category growth comparison, by value, 2002-2012 139
Figure 33: South Africa crackers (savory biscuits) volume & volume forecast, 2002-2012 (Kg m) 142
Figure 34: South Africa crackers (savory biscuits) category growth comparison, by volume, 2002-2012 143
Figure 35: South Africa crackers (savory biscuits) company share, by value, 2006-2007 (%) 145
Figure 36: South Africa crackers (savory biscuits) distribution channels, by value, 2006-2007(%) 148
Figure 37: South Africa morning goods value & value forecast, 2002-2012 (ZAR m, nominal prices) 154
Figure 38: South Africa morning goods category growth comparison, by value, 2002-2012 156
Figure 39: South Africa morning goods volume & volume forecast, 2002-2012 (Kg m) 159
Figure 40: South Africa morning goods category growth comparison, by volume, 2002-2012 160
Figure 41: South Africa morning goods distribution channels, by value, 2006-2007(%) 164
Figure 42: Global bakery and cereals market split (value terms, 2007) – Top 5 countries 169
Figure 43: Global bakery and cereals market value, 2002–2007 (Top 5 countries) 172
Figure 44: Global bakery and cereals market split (volume terms, 2007) – Top 5 countries 174
Figure 45: Global bakery and cereals market volume, 2002–2007 (Top 5 countries) 177
Figure 46: Map of South Africa 184
Figure 47: Annual data review process 193
LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: South Africa bakery and cereals value, 2002–2007 (ZAR m, nominal prices) 30
Table 4: South Africa bakery and cereals value forecast, 2007–2012 (ZAR m, nominal prices) 32
Table 5: South Africa bakery and cereals value, 2002–2007 (US$ m nominal prices) 34
Table 6: South Africa bakery and cereals value forecast, 2007–2012 (US$ m nominal prices) 35
Table 7: South Africa bakery and cereals volume, 2002–2007 (Kg m) 38
Table 8: South Africa bakery and cereals volume forecast, 2007–2012 (Kg m) 40
Table 9: South Africa bakery and cereals brand share, by value, 2006–2007 (%) 43
Table 10: South Africa bakery and cereals value, by brand 2006–2007 (ZAR m nominal prices) 44
Table 11: South Africa bakery and cereals company share by value, 2006–2007 (%) 46
Table 12: South Africa bakery and cereals value, by company, 2006–2007 (ZAR m nominal prices) 47
Table 13: South Africa bakery and cereals distribution channels, by value, 2006–2007 (%) 48
Table 14: South Africa bakery and cereals value, by distribution channel, 2006–2007 (ZAR m nominal prices) 48
Table 15: South Africa bakery and cereals expenditure per capita, 2002–2007 (ZAR, nominal prices) 50
Table 16: South Africa bakery and cereals forecast expenditure per capita, 2007–2012 (ZAR, nominal prices) 51
Table 17: South Africa bakery and cereals expenditure per capita, 2002–2007 (US$ nominal prices) 52
Table 18: South Africa bakery and cereals forecast expenditure per capita, 2007–2012 (US$ nominal prices) 53
Table 19: South Africa bakery and cereals consumption per capita, 2002–2007 (Kg) 54
Table 20: South Africa bakery and cereals forecast consumption per capita, 2007–2012 (Kg) 55
Table 21: Albany International Corp.. Key Facts 56
Table 22: South Africa bread & rolls value, 2002–2007 (ZAR m, nominal prices) 58
Table 23: South Africa bread & rolls value forecast, 2007–2012 (ZAR m, nominal prices) 59
Table 24: South Africa bread & rolls value, 2002–2007 (US$ m nominal prices) 61
Table 25: South Africa bread & rolls value forecast, 2007–2012 (US$ m nominal prices) 61
Table 26: South Africa bread & rolls volume, 2002–2007 (Kg m) 63
Table 27: South Africa bread & rolls volume forecast, 2007–2012 (Kg m) 64
Table 28: South Africa bread & rolls brand share, by value, 2006–2007 (%) 67
Table 29: South Africa bread & rolls value, by brand 2006–2007 (ZAR m nominal prices) 67
Table 30: South Africa bread & rolls company share by value, 2006–2007 (%) 69
Table 31: South Africa bread & rolls value, by company, 2006–2007 (ZAR m nominal prices) 69
Table 32: South Africa bread & rolls distribution channels, by value, 2006–2007 (%) 70
Table 33: South Africa bread & rolls value, by distribution channel, 2006–2007 (ZAR m nominal prices) 70
Table 34: South Africa bread & rolls expenditure per capita, 2002–2007 (ZAR, nominal prices) 72
Table 35: South Africa bread & rolls forecast expenditure per capita, 2007–2012 (ZAR, nominal prices) 72
Table 36: South Africa bread & rolls expenditure per capita, 2002–2007 (US$ nominal prices) 73
Table 37: South Africa bread & rolls forecast expenditure per capita, 2007–2012 (US$ nominal prices) 73
Table 38: South Africa bread & rolls consumption per capita, 2002–2007 (Kg) 74
Table 39: South Africa bread & rolls forecast consumption per capita, 2007–2012 (Kg) 74
Table 40: South Africa breakfast cereals value, 2002–2007 (ZAR m, nominal prices) 75
Table 41: South Africa breakfast cereals value forecast, 2007–2012 (ZAR m, nominal prices) 76
Table 42: South Africa breakfast cereals value, 2002–2007 (US$ m nominal prices) 78
Table 43: South Africa breakfast cereals value forecast, 2007–2012 (US$ m nominal prices) 78
Table 44: South Africa breakfast cereals volume, 2002–2007 (Kg m) 80
Table 45: South Africa breakfast cereals volume forecast, 2007–2012 (Kg m) 81
Table 46: South Africa breakfast cereals brand share, by value, 2006–2007 (%) 84
Table 47: South Africa breakfast cereals value, by brand 2006–2007 (ZAR m nominal prices) 84
Table 48: South Africa breakfast cereals company share by value, 2006–2007 (%) 86
Table 49: South Africa breakfast cereals value, by company, 2006–2007 (ZAR m nominal prices) 86
Table 50: South Africa breakfast cereals distribution channels, by value, 2006–2007 (%) 87
Table 51: South Africa breakfast cereals value, by distribution channel, 2006–2007 (ZAR m nominal prices) 87
Table 52: South Africa breakfast cereals expenditure per capita, 2002–2007 (ZAR, nominal prices) 89
Table 53: South Africa breakfast cereals forecast expenditure per capita, 2007–2012 (ZAR, nominal prices) 89
Table 54: South Africa breakfast cereals expenditure per capita, 2002–2007 (US$ nominal prices) 90
Table 55: South Africa breakfast cereals forecast expenditure per capita, 2007–2012 (US$ nominal prices) 90
Table 56: South Africa breakfast cereals consumption per capita, 2002–2007 (Kg) 91
Table 57: South Africa breakfast cereals forecast consumption per capita, 2007–2012 (Kg) 91
Table 58: South Africa cakes & pastries value, 2002–2007 (ZAR m, nominal prices) 92
Table 59: South Africa cakes & pastries value forecast, 2007–2012 (ZAR m, nominal prices) 93
Table 60: South Africa cakes & pastries value, 2002–2007 (US$ m nominal prices) 95
Table 61: South Africa cakes & pastries value forecast, 2007–2012 (US$ m nominal prices) 95
Table 62: South Africa cakes & pastries volume, 2002–2007 (Kg m) 97
Table 63: South Africa cakes & pastries volume forecast, 2007–2012 (Kg m) 98
Table 64: South Africa cakes & pastries brand share, by value, 2006–2007 (%) 101
Table 65: South Africa cakes & pastries value, by brand 2006–2007 (ZAR m nominal prices) 101
Table 66: South Africa cakes & pastries company share by value, 2006–2007 (%) 103
Table 67: South Africa cakes & pastries value, by company, 2006–2007 (ZAR m nominal prices) 103
Table 68: South Africa cakes & pastries distribution channels, by value, 2006–2007 (%) 104
Table 69: South Africa cakes & pastries value, by distribution channel, 2006–2007 (ZAR m nominal prices) 104
Table 70: South Africa cakes & pastries expenditure per capita, 2002–2007 (ZAR, nominal prices) 106
Table 71: South Africa cakes & pastries forecast expenditure per capita, 2007–2012 (ZAR, nominal prices) 106
Table 72: South Africa cakes & pastries expenditure per capita, 2002–2007 (US$ nominal prices) 107
Table 73: South Africa cakes & pastries forecast expenditure per capita, 2007–2012 (US$ nominal prices) 107
Table 74: South Africa cakes & pastries consumption per capita, 2002–2007 (Kg) 108
Table 75: South Africa cakes & pastries forecast consumption per capita, 2007–2012 (Kg) 108
Table 76: South Africa cookies (sweet biscuits) value, 2002–2007 (ZAR m, nominal prices) 110
Table 77: South Africa cookies (sweet biscuits) value forecast, 2007–2012 (ZAR m, nominal prices) 112
Table 78: South Africa cookies (sweet biscuits) value, 2002–2007 (US$ m nominal prices) 114
Table 79: South Africa cookies (sweet biscuits) value forecast, 2007–2012 (US$ m nominal prices) 115
Table 80: South Africa cookies (sweet biscuits) volume, 2002–2007 (Kg m) 118
Table 81: South Africa cookies (sweet biscuits) volume forecast, 2007–2012 (Kg m) 120
Table 82: South Africa cookies (sweet biscuits) brand share, by value, 2006–2007 (%) 123
Table 83: South Africa cookies (sweet biscuits) value, by brand 2006–2007 (ZAR m nominal prices) 123
Table 84: South Africa cookies (sweet biscuits) company share by value, 2006–2007 (%) 125
Table 85: South Africa cookies (sweet biscuits) value, by company, 2006–2007 (ZAR m nominal prices) 125
Table 86: South Africa cookies (sweet biscuits) distribution channels, by value, 2006–2007 (%) 126
Table 87: South Africa cookies (sweet biscuits) value, by distribution channel, 2006–2007 (ZAR m nominal prices) 126
Table 88: South Africa cookies (sweet biscuits) expenditure per capita, 2002–2007 (ZAR, nominal prices) 128
Table 89: South Africa cookies (sweet biscuits) forecast expenditure per capita, 2007–2012 (ZAR, nominal prices) 129
Table 90: South Africa cookies (sweet biscuits) expenditure per capita, 2002–2007 (US$ nominal prices) 130
Table 91: South Africa cookies (sweet biscuits) forecast expenditure per capita, 2007–2012 (US$ nominal prices) 131
Table 92: South Africa cookies (sweet biscuits) consumption per capita, 2002–2007 (Kg) 132
Table 93: South Africa cookies (sweet biscuits) forecast consumption per capita, 2007–2012 (Kg) 133
Table 94: South Africa crackers (savory biscuits) value, 2002–2007 (ZAR m, nominal prices) 134
Table 95: South Africa crackers (savory biscuits) value forecast, 2007–2012 (ZAR m, nominal prices) 135
Table 96: South Africa crackers (savory biscuits) value, 2002–2007 (US$ m nominal prices) 137
Table 97: South Africa crackers (savory biscuits) value forecast, 2007–2012 (US$ m nominal prices) 138
Table 98: South Africa crackers (savory biscuits) volume, 2002–2007 (Kg m) 140
Table 99: South Africa crackers (savory biscuits) volume forecast, 2007–2012 (Kg m) 141
Table 100: South Africa crackers (savory biscuits) brand share, by value, 2006–2007 (%) 144
Table 101: South Africa crackers (savory biscuits) value, by brand 2006–2007 (ZAR m nominal prices) 144
Table 102: South Africa crackers (savory biscuits) company share by value, 2006–2007 (%) 146
Table 103: South Africa crackers (savory biscuits) value, by company, 2006–2007 (ZAR m nominal prices) 146
Table 104: South Africa crackers (savory biscuits) distribution channels, by value, 2006–2007 (%) 147
Table 105: South Africa crackers (savory biscuits) value, by distribution channel, 2006–2007 (ZAR m nominal prices) 147
Table 106: South Africa crackers (savory biscuits) expenditure per capita, 2002–2007 (ZAR, nominal prices) 149
Table 107: South Africa crackers (savory biscuits) forecast expenditure per capita, 2007–2012 (ZAR, nominal prices) 149
Table 108: South Africa crackers (savory biscuits) expenditure per capita, 2002–2007 (US$ nominal prices) 150
Table 109: South Africa crackers (savory biscuits) forecast expenditure per capita, 2007–2012 (US$ nominal prices) 150
Table 110: South Africa crackers (savory biscuits) consumption per capita, 2002–2007 (Kg) 151
Table 111: South Africa crackers (savory biscuits) forecast consumption per capita, 2007–2012 (Kg) 151
Table 112: South Africa morning goods value, 2002–2007 (ZAR m, nominal prices) 152
Table 113: South Africa morning goods value forecast, 2007–2012 (ZAR m, nominal prices) 153
Table 114: South Africa morning goods value, 2002–2007 (US$ m nominal prices) 155
Table 115: South Africa morning goods value forecast, 2007–2012 (US$ m nominal prices) 155
Table 116: South Africa morning goods volume, 2002–2007 (Kg m) 157
Table 117: South Africa morning goods volume forecast, 2007–2012 (Kg m) 158
Table 118: South Africa morning goods brand share, by value, 2006–2007 (%) 161
Table 119: South Africa morning goods value, by brand 2006–2007 (ZAR m nominal prices) 161
Table 120: South Africa morning goods company share by value, 2006–2007 (%) 162
Table 121: South Africa morning goods value, by company, 2006–2007 (ZAR m nominal prices) 162
Table 122: South Africa morning goods distribution channels, by value, 2006–2007 (%) 163
Table 123: South Africa morning goods value, by distribution channel, 2006–2007 (ZAR m nominal prices) 163
Table 124: South Africa morning goods expenditure per capita, 2002–2007 (ZAR, nominal prices) 165
Table 125: South Africa morning goods forecast expenditure per capita, 2007–2012 (ZAR, nominal prices) 165
Table 126: South Africa morning goods expenditure per capita, 2002–2007 (US$ nominal prices) 166
Table 127: South Africa morning goods forecast expenditure per capita, 2007–2012 (US$ nominal prices) 166
Table 128: South Africa morning goods consumption per capita, 2002–2007 (Kg) 167
Table 129: South Africa morning goods forecast consumption per capita, 2007–2012 (Kg) 167
Table 130: Global bakery and cereals market value, 2007 168
Table 131: Global bakery and cereals market split (value terms (US$ m), 2007) – Top 5 countries 171
Table 132: Global bakery and cereals market volume, 2007 173
Table 133: Global bakery and cereals market split (volume terms, 2007) – Top 5 countries 176
Table 134: Leading players - Top 5 countries 178
Table 135: South Africa bakery and cereals new product launches (reports) and SKUs, by company (Top 5 companies), 2007 179
Table 136: South Africa bakery and cereals new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 180
Table 137: South Africa bakery and cereals new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 180
Table 138: South Africa bakery and cereals new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 181
Table 139: South Africa bakery and cereals new product launches (reports) - Recent 5 launches 181
Table 140: South Africa Key Facts 183
Table 141: South Africa population, by age group, 2002-2007 (millions) 187
Table 142: South Africa population forecast, by age group, 2007-2012 (millions) 188
Table 143: South Africa population, by gender, 2002-2007 (millions) 188
Table 144: South Africa population forecast, by gender, 2007-2012 (millions) 189
Table 145: South Africa nominal GDP, 2002-2007 (ZAR bn, 2000 prices) 189
Table 146: South Africa nominal GDP forecast, 2007-2012 (ZAR bn, 2000 prices) 189
Table 147: South Africa real GDP, 2002-2007 (ZAR bn, nominal prices) 190
Table 148: South Africa real GDP forecast, 2007-2012 (ZAR bn, nominal prices) 190
Table 149: South Africa real GDP, 2002-2007 (US$ bn, 2000 prices) 190
Table 150: South Africa real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 191
Table 151: South Africa consumer price index, 2002-2007 (2003=100) 191
Table 152: South Africa consumer price index, 2007-2012 (2003=100) 191