TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Bakery and cereals 2
Summary category level - Bread & rolls 3
Summary category level - Breakfast cereals 4
Summary category level - Cakes & pastries 5
Summary category level - Cookies (sweet biscuits) 6
Summary category level - Crackers (savory biscuits) 7
Summary category level - Morning goods 8
Chapter 2 INTRODUCTION 9
What is this report about? 9
How to use this report 9
Market Definition 10
Chapter 3 MARKET OVERVIEW 29
Value Analysis, 2002–2007 29
Value Analysis, 2007–2012 31
Value Analysis, US$ 2002–2007 34
Value Analysis, US$ 2007–2012 35
Volume Analysis, 2002–2007 37
Volume Analysis, 2007–2012 39
Company and Brand Share Analysis 43
Distribution Analysis 50
Expenditure & consumption per capita 52
Chapter 4 LEADING COMPANY PROFILES 58
Crown Confectionery Co., Ltd 58
Chapter 5 CATEGORY ANALYSIS - BREAD & ROLLS 60
Value Analysis, 2002–2007 60
Value Analysis, 2007–2012 61
Value Analysis, US$ 2002–2007 63
Value Analysis, US$ 2007–2012 63
Volume Analysis, 2002–2007 65
Volume Analysis, 2007–2012 66
Company and Brand Share Analysis 68
Distribution Analysis 71
Expenditure & consumption per capita 73
Chapter 6 CATEGORY ANALYSIS - BREAKFAST CEREALS 76
Value Analysis, 2002–2007 76
Value Analysis, 2007–2012 77
Value Analysis, US$ 2002–2007 79
Value Analysis, US$ 2007–2012 79
Volume Analysis, 2002–2007 81
Volume Analysis, 2007–2012 82
Company and Brand Share Analysis 85
Distribution Analysis 87
Expenditure & consumption per capita 89
Chapter 7 CATEGORY ANALYSIS - CAKES & PASTRIES 92
Value Analysis, 2002–2007 92
Value Analysis, 2007–2012 93
Value Analysis, US$ 2002–2007 95
Value Analysis, US$ 2007–2012 95
Volume Analysis, 2002–2007 97
Volume Analysis, 2007–2012 98
Company and Brand Share Analysis 101
Distribution Analysis 104
Expenditure & consumption per capita 106
Chapter 8 CATEGORY ANALYSIS - COOKIES (SWEET BISCUITS) 109
Value Analysis, 2002–2007 109
Value Analysis, 2007–2012 111
Value Analysis, US$ 2002–2007 114
Value Analysis, US$ 2007–2012 115
Volume Analysis, 2002–2007 117
Volume Analysis, 2007–2012 119
Company and Brand Share Analysis 122
Distribution Analysis 126
Expenditure & consumption per capita 128
Chapter 9 CATEGORY ANALYSIS - CRACKERS (SAVORY BISCUITS) 134
Value Analysis, 2002–2007 134
Value Analysis, 2007–2012 135
Value Analysis, US$ 2002–2007 137
Value Analysis, US$ 2007–2012 138
Volume Analysis, 2002–2007 140
Volume Analysis, 2007–2012 141
Company and Brand Share Analysis 144
Distribution Analysis 149
Expenditure & consumption per capita 151
Chapter 10 CATEGORY ANALYSIS - MORNING GOODS 154
Value Analysis, 2002–2007 154
Value Analysis, 2007–2012 155
Value Analysis, US$ 2002–2007 157
Value Analysis, US$ 2007–2012 157
Volume Analysis, 2002–2007 159
Volume Analysis, 2007–2012 160
Company and Brand Share Analysis 162
Distribution Analysis 166
Expenditure & consumption per capita 168
Chapter 11 COUNTRY COMPARISON 171
Value 171
Volume 176
Market Share 181
Chapter 12 NEW PRODUCT DEVELOPMENT 182
Product launches over time 182
Recent product launches 184
Chapter 13 SOUTH KOREA SOCIOECONOMIC PROFILE 185
Country Overview 185
Key Facts 186
Political Overview 187
South Korea Economic Overview 188
Chapter 14 SOUTH KOREA MACROECONOMIC PROFILE 189
Macroeconomic Indicators 189
Chapter 15 RESEARCH METHODOLOGY 194
Methodology overview 194
Secondary research 195
Market modeling 196
Primary research 197
Data finalization 198
Ongoing research 198
Chapter 16 APPENDIX 199
Future readings 199
How to contact experts in your industry 199
Disclaimer 199
LIST OF FIGURES
Figure 1: South Korea bakery and cereals value & value forecast, 2002-2012 (KRW m, nominal prices) 33
Figure 2: South Korea bakery and cereals category growth comparison, by value, 2002-2012 36
Figure 3: South Korea bakery and cereals volume & volume forecast, 2002-2012 (Kg m) 41
Figure 4: South Korea bakery and cereals category growth comparison, by volume, 2002-2012 42
Figure 5: South Korea bakery and cereals company share, by value, 2006-2007 (%) 47
Figure 6: South Korea bakery and cereals distribution channels, by value, 2006-2007(%) 51
Figure 7: South Korea bread & rolls value & value forecast, 2002-2012 (KRW m, nominal prices) 62
Figure 8: South Korea bread & rolls category growth comparison, by value, 2002-2012 64
Figure 9: South Korea bread & rolls volume & volume forecast, 2002-2012 (Kg m) 67
Figure 10: South Korea bread & rolls category growth comparison, by volume, 2002-2012 67
Figure 11: South Korea bread & rolls company share, by value, 2006-2007 (%) 69
Figure 12: South Korea bread & rolls distribution channels, by value, 2006-2007(%) 72
Figure 13: South Korea breakfast cereals value & value forecast, 2002-2012 (KRW m, nominal prices) 78
Figure 14: South Korea breakfast cereals category growth comparison, by value, 2002-2012 80
Figure 15: South Korea breakfast cereals volume & volume forecast, 2002-2012 (Kg m) 83
Figure 16: South Korea breakfast cereals category growth comparison, by volume, 2002-2012 84
Figure 17: South Korea breakfast cereals distribution channels, by value, 2006-2007(%) 88
Figure 18: South Korea cakes & pastries value & value forecast, 2002-2012 (KRW m, nominal prices) 94
Figure 19: South Korea cakes & pastries category growth comparison, by value, 2002-2012 96
Figure 20: South Korea cakes & pastries volume & volume forecast, 2002-2012 (Kg m) 99
Figure 21: South Korea cakes & pastries category growth comparison, by volume, 2002-2012 100
Figure 22: South Korea cakes & pastries company share, by value, 2006-2007 (%) 102
Figure 23: South Korea cakes & pastries distribution channels, by value, 2006-2007(%) 105
Figure 24: South Korea cookies (sweet biscuits) value & value forecast, 2002-2012 (KRW m, nominal prices) 113
Figure 25: South Korea cookies (sweet biscuits) category growth comparison, by value, 2002-2012 116
Figure 26: South Korea cookies (sweet biscuits) volume & volume forecast, 2002-2012 (Kg m) 121
Figure 27: South Korea cookies (sweet biscuits) category growth comparison, by volume, 2002-2012 121
Figure 28: South Korea cookies (sweet biscuits) company share, by value, 2006-2007 (%) 124
Figure 29: South Korea cookies (sweet biscuits) distribution channels, by value, 2006-2007(%) 127
Figure 30: South Korea crackers (savory biscuits) value & value forecast, 2002-2012 (KRW m, nominal prices) 136
Figure 31: South Korea crackers (savory biscuits) category growth comparison, by value, 2002-2012 139
Figure 32: South Korea crackers (savory biscuits) volume & volume forecast, 2002-2012 (Kg m) 142
Figure 33: South Korea crackers (savory biscuits) category growth comparison, by volume, 2002-2012 143
Figure 34: South Korea crackers (savory biscuits) company share, by value, 2006-2007 (%) 147
Figure 35: South Korea crackers (savory biscuits) distribution channels, by value, 2006-2007(%) 150
Figure 36: South Korea morning goods value & value forecast, 2002-2012 (KRW m, nominal prices) 156
Figure 37: South Korea morning goods category growth comparison, by value, 2002-2012 158
Figure 38: South Korea morning goods volume & volume forecast, 2002-2012 (Kg m) 161
Figure 39: South Korea morning goods category growth comparison, by volume, 2002-2012 161
Figure 40: South Korea morning goods company share, by value, 2006-2007 (%) 164
Figure 41: South Korea morning goods distribution channels, by value, 2006-2007(%) 167
Figure 42: Global bakery and cereals market split (value terms, 2007) – Top 5 countries 172
Figure 43: Global bakery and cereals market value, 2002–2007 (Top 5 countries) 175
Figure 44: Global bakery and cereals market split (volume terms, 2007) – Top 5 countries 177
Figure 45: Global bakery and cereals market volume, 2002–2007 (Top 5 countries) 180
Figure 46: Map of South Korea 186
Figure 47: Annual data review process 195
LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: South Korea bakery and cereals value, 2002–2007 (KRW m, nominal prices) 30
Table 4: South Korea bakery and cereals value forecast, 2007–2012 (KRW m, nominal prices) 32
Table 5: South Korea bakery and cereals value, 2002–2007 (US$ m nominal prices) 34
Table 6: South Korea bakery and cereals value forecast, 2007–2012 (US$ m nominal prices) 35
Table 7: South Korea bakery and cereals volume, 2002–2007 (Kg m) 38
Table 8: South Korea bakery and cereals volume forecast, 2007–2012 (Kg m) 40
Table 9: South Korea bakery and cereals brand share, by value, 2006–2007 (%) 43
Table 10: South Korea bakery and cereals value, by brand 2006–2007 (KRW m nominal prices) 45
Table 11: South Korea bakery and cereals company share by value, 2006–2007 (%) 48
Table 12: South Korea bakery and cereals value, by company, 2006–2007 (KRW m nominal prices) 49
Table 13: South Korea bakery and cereals distribution channels, by value, 2006–2007 (%) 50
Table 14: South Korea bakery and cereals value, by distribution channel, 2006–2007 (KRW m nominal prices) 50
Table 15: South Korea bakery and cereals expenditure per capita, 2002–2007 (KRW, nominal prices) 52
Table 16: South Korea bakery and cereals forecast expenditure per capita, 2007–2012 (KRW, nominal prices) 53
Table 17: South Korea bakery and cereals expenditure per capita, 2002–2007 (US$ nominal prices) 54
Table 18: South Korea bakery and cereals forecast expenditure per capita, 2007–2012 (US$ nominal prices) 55
Table 19: South Korea bakery and cereals consumption per capita, 2002–2007 (Kg) 56
Table 20: South Korea bakery and cereals forecast consumption per capita, 2007–2012 (Kg) 57
Table 21: Crown Confectionery Co., Ltd Key Facts 58
Table 22: South Korea bread & rolls value, 2002–2007 (KRW m, nominal prices) 60
Table 23: South Korea bread & rolls value forecast, 2007–2012 (KRW m, nominal prices) 61
Table 24: South Korea bread & rolls value, 2002–2007 (US$ m nominal prices) 63
Table 25: South Korea bread & rolls value forecast, 2007–2012 (US$ m nominal prices) 63
Table 26: South Korea bread & rolls volume, 2002–2007 (Kg m) 65
Table 27: South Korea bread & rolls volume forecast, 2007–2012 (Kg m) 66
Table 28: South Korea bread & rolls brand share, by value, 2006–2007 (%) 68
Table 29: South Korea bread & rolls value, by brand 2006–2007 (KRW m nominal prices) 68
Table 30: South Korea bread & rolls company share by value, 2006–2007 (%) 70
Table 31: South Korea bread & rolls value, by company, 2006–2007 (KRW m nominal prices) 70
Table 32: South Korea bread & rolls distribution channels, by value, 2006–2007 (%) 71
Table 33: South Korea bread & rolls value, by distribution channel, 2006–2007 (KRW m nominal prices) 71
Table 34: South Korea bread & rolls expenditure per capita, 2002–2007 (KRW, nominal prices) 73
Table 35: South Korea bread & rolls forecast expenditure per capita, 2007–2012 (KRW, nominal prices) 73
Table 36: South Korea bread & rolls expenditure per capita, 2002–2007 (US$ nominal prices) 74
Table 37: South Korea bread & rolls forecast expenditure per capita, 2007–2012 (US$ nominal prices) 74
Table 38: South Korea bread & rolls consumption per capita, 2002–2007 (Kg) 75
Table 39: South Korea bread & rolls forecast consumption per capita, 2007–2012 (Kg) 75
Table 40: South Korea breakfast cereals value, 2002–2007 (KRW m, nominal prices) 76
Table 41: South Korea breakfast cereals value forecast, 2007–2012 (KRW m, nominal prices) 77
Table 42: South Korea breakfast cereals value, 2002–2007 (US$ m nominal prices) 79
Table 43: South Korea breakfast cereals value forecast, 2007–2012 (US$ m nominal prices) 79
Table 44: South Korea breakfast cereals volume, 2002–2007 (Kg m) 81
Table 45: South Korea breakfast cereals volume forecast, 2007–2012 (Kg m) 82
Table 46: South Korea breakfast cereals brand share, by value, 2006–2007 (%) 85
Table 47: South Korea breakfast cereals value, by brand 2006–2007 (KRW m nominal prices) 85
Table 48: South Korea breakfast cereals company share by value, 2006–2007 (%) 86
Table 49: South Korea breakfast cereals value, by company, 2006–2007 (KRW m nominal prices) 86
Table 50: South Korea breakfast cereals distribution channels, by value, 2006–2007 (%) 87
Table 51: South Korea breakfast cereals value, by distribution channel, 2006–2007 (KRW m nominal prices) 87
Table 52: South Korea breakfast cereals expenditure per capita, 2002–2007 (KRW, nominal prices) 89
Table 53: South Korea breakfast cereals forecast expenditure per capita, 2007–2012 (KRW, nominal prices) 89
Table 54: South Korea breakfast cereals expenditure per capita, 2002–2007 (US$ nominal prices) 90
Table 55: South Korea breakfast cereals forecast expenditure per capita, 2007–2012 (US$ nominal prices) 90
Table 56: South Korea breakfast cereals consumption per capita, 2002–2007 (Kg) 91
Table 57: South Korea breakfast cereals forecast consumption per capita, 2007–2012 (Kg) 91
Table 58: South Korea cakes & pastries value, 2002–2007 (KRW m, nominal prices) 92
Table 59: South Korea cakes & pastries value forecast, 2007–2012 (KRW m, nominal prices) 93
Table 60: South Korea cakes & pastries value, 2002–2007 (US$ m nominal prices) 95
Table 61: South Korea cakes & pastries value forecast, 2007–2012 (US$ m nominal prices) 95
Table 62: South Korea cakes & pastries volume, 2002–2007 (Kg m) 97
Table 63: South Korea cakes & pastries volume forecast, 2007–2012 (Kg m) 98
Table 64: South Korea cakes & pastries brand share, by value, 2006–2007 (%) 101
Table 65: South Korea cakes & pastries value, by brand 2006–2007 (KRW m nominal prices) 101
Table 66: South Korea cakes & pastries company share by value, 2006–2007 (%) 103
Table 67: South Korea cakes & pastries value, by company, 2006–2007 (KRW m nominal prices) 103
Table 68: South Korea cakes & pastries distribution channels, by value, 2006–2007 (%) 104
Table 69: South Korea cakes & pastries value, by distribution channel, 2006–2007 (KRW m nominal prices) 104
Table 70: South Korea cakes & pastries expenditure per capita, 2002–2007 (KRW, nominal prices) 106
Table 71: South Korea cakes & pastries forecast expenditure per capita, 2007–2012 (KRW, nominal prices) 106
Table 72: South Korea cakes & pastries expenditure per capita, 2002–2007 (US$ nominal prices) 107
Table 73: South Korea cakes & pastries forecast expenditure per capita, 2007–2012 (US$ nominal prices) 107
Table 74: South Korea cakes & pastries consumption per capita, 2002–2007 (Kg) 108
Table 75: South Korea cakes & pastries forecast consumption per capita, 2007–2012 (Kg) 108
Table 76: South Korea cookies (sweet biscuits) value, 2002–2007 (KRW m, nominal prices) 110
Table 77: South Korea cookies (sweet biscuits) value forecast, 2007–2012 (KRW m, nominal prices) 112
Table 78: South Korea cookies (sweet biscuits) value, 2002–2007 (US$ m nominal prices) 114
Table 79: South Korea cookies (sweet biscuits) value forecast, 2007–2012 (US$ m nominal prices) 115
Table 80: South Korea cookies (sweet biscuits) volume, 2002–2007 (Kg m) 118
Table 81: South Korea cookies (sweet biscuits) volume forecast, 2007–2012 (Kg m) 120
Table 82: South Korea cookies (sweet biscuits) brand share, by value, 2006–2007 (%) 122
Table 83: South Korea cookies (sweet biscuits) value, by brand 2006–2007 (KRW m nominal prices) 123
Table 84: South Korea cookies (sweet biscuits) company share by value, 2006–2007 (%) 125
Table 85: South Korea cookies (sweet biscuits) value, by company, 2006–2007 (KRW m nominal prices) 125
Table 86: South Korea cookies (sweet biscuits) distribution channels, by value, 2006–2007 (%) 126
Table 87: South Korea cookies (sweet biscuits) value, by distribution channel, 2006–2007 (KRW m nominal prices) 126
Table 88: South Korea cookies (sweet biscuits) expenditure per capita, 2002–2007 (KRW, nominal prices) 128
Table 89: South Korea cookies (sweet biscuits) forecast expenditure per capita, 2007–2012 (KRW, nominal prices) 129
Table 90: South Korea cookies (sweet biscuits) expenditure per capita, 2002–2007 (US$ nominal prices) 130
Table 91: South Korea cookies (sweet biscuits) forecast expenditure per capita, 2007–2012 (US$ nominal prices) 131
Table 92: South Korea cookies (sweet biscuits) consumption per capita, 2002–2007 (Kg) 132
Table 93: South Korea cookies (sweet biscuits) forecast consumption per capita, 2007–2012 (Kg) 133
Table 94: South Korea crackers (savory biscuits) value, 2002–2007 (KRW m, nominal prices) 134
Table 95: South Korea crackers (savory biscuits) value forecast, 2007–2012 (KRW m, nominal prices) 135
Table 96: South Korea crackers (savory biscuits) value, 2002–2007 (US$ m nominal prices) 137
Table 97: South Korea crackers (savory biscuits) value forecast, 2007–2012 (US$ m nominal prices) 138
Table 98: South Korea crackers (savory biscuits) volume, 2002–2007 (Kg m) 140
Table 99: South Korea crackers (savory biscuits) volume forecast, 2007–2012 (Kg m) 141
Table 100: South Korea crackers (savory biscuits) brand share, by value, 2006–2007 (%) 144
Table 101: South Korea crackers (savory biscuits) value, by brand 2006–2007 (KRW m nominal prices) 146
Table 102: South Korea crackers (savory biscuits) company share by value, 2006–2007 (%) 148
Table 103: South Korea crackers (savory biscuits) value, by company, 2006–2007 (KRW m nominal prices) 148
Table 104: South Korea crackers (savory biscuits) distribution channels, by value, 2006–2007 (%) 149
Table 105: South Korea crackers (savory biscuits) value, by distribution channel, 2006–2007 (KRW m nominal prices) 149
Table 106: South Korea crackers (savory biscuits) expenditure per capita, 2002–2007 (KRW, nominal prices) 151
Table 107: South Korea crackers (savory biscuits) forecast expenditure per capita, 2007–2012 (KRW, nominal prices) 151
Table 108: South Korea crackers (savory biscuits) expenditure per capita, 2002–2007 (US$ nominal prices) 152
Table 109: South Korea crackers (savory biscuits) forecast expenditure per capita, 2007–2012 (US$ nominal prices) 152
Table 110: South Korea crackers (savory biscuits) consumption per capita, 2002–2007 (Kg) 153
Table 111: South Korea crackers (savory biscuits) forecast consumption per capita, 2007–2012 (Kg) 153
Table 112: South Korea morning goods value, 2002–2007 (KRW m, nominal prices) 154
Table 113: South Korea morning goods value forecast, 2007–2012 (KRW m, nominal prices) 155
Table 114: South Korea morning goods value, 2002–2007 (US$ m nominal prices) 157
Table 115: South Korea morning goods value forecast, 2007–2012 (US$ m nominal prices) 157
Table 116: South Korea morning goods volume, 2002–2007 (Kg m) 159
Table 117: South Korea morning goods volume forecast, 2007–2012 (Kg m) 160
Table 118: South Korea morning goods brand share, by value, 2006–2007 (%) 162
Table 119: South Korea morning goods value, by brand 2006–2007 (KRW m nominal prices) 163
Table 120: South Korea morning goods company share by value, 2006–2007 (%) 165
Table 121: South Korea morning goods value, by company, 2006–2007 (KRW m nominal prices) 165
Table 122: South Korea morning goods distribution channels, by value, 2006–2007 (%) 166
Table 123: South Korea morning goods value, by distribution channel, 2006–2007 (KRW m nominal prices) 166
Table 124: South Korea morning goods expenditure per capita, 2002–2007 (KRW, nominal prices) 168
Table 125: South Korea morning goods forecast expenditure per capita, 2007–2012 (KRW, nominal prices) 168
Table 126: South Korea morning goods expenditure per capita, 2002–2007 (US$ nominal prices) 169
Table 127: South Korea morning goods forecast expenditure per capita, 2007–2012 (US$ nominal prices) 169
Table 128: South Korea morning goods consumption per capita, 2002–2007 (Kg) 170
Table 129: South Korea morning goods forecast consumption per capita, 2007–2012 (Kg) 170
Table 130: Global bakery and cereals market value, 2007 171
Table 131: Global bakery and cereals market split (value terms (US$ m), 2007) – Top 5 countries 174
Table 132: Global bakery and cereals market volume, 2007 176
Table 133: Global bakery and cereals market split (volume terms, 2007) – Top 5 countries 179
Table 134: Leading players - Top 5 countries 181
Table 135: South Korea bakery and cereals new product launches (reports) and SKUs, by company (Top 5 companies), 2007 182
Table 136: South Korea bakery and cereals new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 183
Table 137: South Korea bakery and cereals new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 183
Table 138: South Korea bakery and cereals new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 184
Table 139: South Korea bakery and cereals new product launches (reports) - Recent 5 launches 184
Table 140: South Korea Key Facts 186
Table 141: South Korea population, by age group, 2002-2007 (millions) 189
Table 142: South Korea population forecast, by age group, 2007-2012 (millions) 190
Table 143: South Korea population, by gender, 2002-2007 (millions) 190
Table 144: South Korea population forecast, by gender, 2007-2012 (millions) 191
Table 145: South Korea nominal GDP, 2002-2007 (KPW bn, 2000 prices) 191
Table 146: South Korea nominal GDP forecast, 2007-2012 (KPW bn, 2000 prices) 191
Table 147: South Korea real GDP, 2002-2007 (KPW bn, nominal prices) 192
Table 148: South Korea real GDP forecast, 2007-2012 (KPW bn, nominal prices) 192
Table 149: South Korea real GDP, 2002-2007 (US$ bn, 2000 prices) 192
Table 150: South Korea real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 193
Table 151: South Korea consumer price index, 2002-2007 (2003=100) 193
Table 152: South Korea consumer price index, 2007-2012 (2003=100) 193