Bakery and cereals in Latin America to 2012

Bakery and cereals in Latin America to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Bakery and cereals in Latin America. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012 for 08 countries covered within the Latin America region.

Scope

*Contains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods

*Provides market value, volume, expenditure and consumption data by market, category and segment

Highlights

The Latin America Bakery and cereals market covering 08 countries, increased between 2002-2007, growing at an average annual rate of 2.5%.

The leading company in the market in 2007 was Grupo Bimbo S.A. de C.V. The second-largest player was Kraft Foods, Inc. with Arcor Group in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Bakery and cereals markets

*Understand consumers' consumption and expenditure patterns for the 08 countries covered

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Bakery and cereals 2
Summary category level - Bread & rolls 3
Summary category level - Breakfast cereals 4
Summary category level - Cakes & pastries 5
Summary category level - Cookies (sweet biscuits) 6
Summary category level - Crackers (savory biscuits) 7
Summary category level - Morning goods 8
Chapter 2 INTRODUCTION 9
What is this report about? 9
How to use this report 9
Market Definition 10
Chapter 3 OVERVIEW 22
Value Analysis 22
Volume Analysis 23
Chapter 4 LATIN AMERICA BAKERY AND CEREALS - MARKET OVERVIEW 24
Value Analysis, 2002–2007 24
Value Analysis, 2007–2012 25
Volume Analysis, 2002–2007 27
Volume Analysis, 2007–2012 28
Company Share Analysis 31
Distribution Analysis 33
Chapter 5 LEADING COMPANY PROFILES 35
Grupo Bimbo S.A. de C.V. 35
Kraft Foods, Inc. 37
Chapter 6 CATEGORY ANALYSIS - BREAD & ROLLS 39
Value Analysis, 2002–2007 39
Value Analysis, 2007–2012 40
Volume Analysis, 2002–2007 42
Volume Analysis, 2007–2012 43
Company Share Analysis 45
Distribution Analysis 48
Chapter 7 CATEGORY ANALYSIS - BREAKFAST CEREALS 50
Value Analysis, 2002–2007 50
Value Analysis, 2007–2012 51
Volume Analysis, 2002–2007 53
Volume Analysis, 2007–2012 54
Company Share Analysis 56
Distribution Analysis 59
Chapter 8 CATEGORY ANALYSIS - CAKES & PASTRIES 61
Value Analysis, 2002–2007 61
Value Analysis, 2007–2012 62
Volume Analysis, 2002–2007 64
Volume Analysis, 2007–2012 65
Company Share Analysis 67
Distribution Analysis 70
Chapter 9 CATEGORY ANALYSIS - COOKIES (SWEET BISCUITS) 72
Value Analysis, 2002–2007 72
Value Analysis, 2007–2012 73
Volume Analysis, 2002–2007 76
Volume Analysis, 2007–2012 77
Company Share Analysis 80
Distribution Analysis 82
Chapter 10 CATEGORY ANALYSIS - CRACKERS (SAVORY BISCUITS) 84
Value Analysis, 2002–2007 84
Value Analysis, 2007–2012 85
Volume Analysis, 2002–2007 87
Volume Analysis, 2007–2012 88
Company Share Analysis 91
Distribution Analysis 93
Chapter 11 CATEGORY ANALYSIS - MORNING GOODS 95
Value Analysis, 2002–2007 95
Value Analysis, 2007–2012 96
Volume Analysis, 2002–2007 98
Volume Analysis, 2007–2012 99
Company Share Analysis 101
Distribution Analysis 103
Chapter 12 RESEARCH METHODOLOGY 105
Methodology overview 105
Secondary research 106
Market modeling 107
Primary research 108
Data finalization 109
Ongoing research 109
Chapter 13 APPENDIX 110
Future readings 110
How to contact experts in your industry 110
Disclaimer 110

LIST OF FIGURES
Figure 1: Latin America bakery and cereals value & value forecast, 2002-2012 (US$ m, nominal prices) 26
Figure 2: Latin America bakery and cereals category growth comparison, by value, 2002-2012 26
Figure 3: Latin America bakery and cereals volume & volume forecast, 2002-2012 (Kg m) 29
Figure 4: Latin America bakery and cereals category growth comparison, by volume, 2002-2012 30
Figure 5: Latin America bakery and cereals distribution channels, by value, 2006-2007(%) 34
Figure 6: Latin America bread & rolls value & value forecast, 2002-2012 (US$ m, nominal prices) 41
Figure 7: Latin America bread & rolls category growth comparison, by value, 2002-2012 41
Figure 8: Latin America bread & rolls volume & volume forecast, 2002-2012 (Kg m) 44
Figure 9: Latin America bread & rolls category growth comparison, by volume, 2002-2012 44
Figure 10: Latin America bread & rolls company share (Top 5 Companies), by value, 2006-2007 (%) 47
Figure 11: Latin America bread & rolls distribution channels, by value, 2006-2007(%) 49
Figure 12: Latin America breakfast cereals value & value forecast, 2002-2012 (US$ m, nominal prices) 52
Figure 13: Latin America breakfast cereals category growth comparison, by value, 2002-2012 52
Figure 14: Latin America breakfast cereals volume & volume forecast, 2002-2012 (Kg m) 55
Figure 15: Latin America breakfast cereals category growth comparison, by volume, 2002-2012 55
Figure 16: Latin America breakfast cereals company share by value, 2006-2007 (%) 58
Figure 17: Latin America breakfast cereals distribution channels, by value, 2006-2007(%) 60
Figure 18: Latin America cakes & pastries value & value forecast, 2002-2012 (US$ m, nominal prices) 63
Figure 19: Latin America cakes & pastries category growth comparison, by value, 2002-2012 63
Figure 20: Latin America cakes & pastries volume & volume forecast, 2002-2012 (Kg m) 66
Figure 21: Latin America cakes & pastries category growth comparison, by volume, 2002-2012 66
Figure 22: Latin America cakes & pastries company share by value, 2006-2007 (%) 69
Figure 23: Latin America cakes & pastries distribution channels, by value, 2006-2007(%) 71
Figure 24: Latin America cookies (sweet biscuits) value & value forecast, 2002-2012 (US$ m, nominal prices) 74
Figure 25: Latin America cookies (sweet biscuits) category growth comparison, by value, 2002-2012 75
Figure 26: Latin America cookies (sweet biscuits) volume & volume forecast, 2002-2012 (Kg m) 78
Figure 27: Latin America cookies (sweet biscuits) category growth comparison, by volume, 2002-2012 79
Figure 28: Latin America cookies (sweet biscuits) distribution channels, by value, 2006-2007(%) 83
Figure 29: Latin America crackers (savory biscuits) value & value forecast, 2002-2012 (US$ m, nominal prices) 86
Figure 30: Latin America crackers (savory biscuits) category growth comparison, by value, 2002-2012 86
Figure 31: Latin America crackers (savory biscuits) volume & volume forecast, 2002-2012 (Kg m) 89
Figure 32: Latin America crackers (savory biscuits) category growth comparison, by volume, 2002-2012 90
Figure 33: Latin America crackers (savory biscuits) distribution channels, by value, 2006-2007(%) 94
Figure 34: Latin America morning goods value & value forecast, 2002-2012 (US$ m, nominal prices) 97
Figure 35: Latin America morning goods category growth comparison, by value, 2002-2012 97
Figure 36: Latin America morning goods volume & volume forecast, 2002-2012 (Kg m) 100
Figure 37: Latin America morning goods category growth comparison, by volume, 2002-2012 100
Figure 38: Latin America morning goods company share, by value, 2006-2007 (%) 102
Figure 39: Latin America morning goods distribution channels, by value, 2006-2007(%) 104
Figure 40: Annual data review process 106

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Latin America bakery and cereals value (country-wise), 2002-2007 (US$ m, nominal prices) 22
Table 4: Latin America bakery and cereals value (country-wise) forecast, 2007-2012 (US$ m, nominal prices) 22
Table 5: Latin America bakery and cereals volume (country-wise), 2002-2007 (Kg m) 23
Table 6: Latin America bakery and cereals volume (country-wise) forecast, 2007-2012 (Kg m) 23
Table 7: Latin America bakery and cereals value, 2002–2007 (US$ m, nominal prices) 24
Table 8: Latin America bakery and cereals value forecast, 2007–2012 (US$ m, nominal prices) 25
Table 9: Latin America bakery and cereals volume, 2002–2007 (Kg m) 27
Table 10: Latin America bakery and cereals volume forecast, 2007–2012 (Kg m) 28
Table 11: Latin America bakery and cereals company share (Top 20 Companies) by value, 2006–2007 (%) 31
Table 12: Latin America bakery and cereals value, by company, 2006–2007 (US$ m nominal prices) 32
Table 13: Latin America bakery and cereals distribution channels, by value, 2006–2007 (%) 33
Table 14: Latin America bakery and cereals value, by distribution channel, 2006–2007 (US$ m nominal prices) 33
Table 15: Grupo Bimbo S.A. de C.V. Key Facts 35
Table 16: Kraft Foods, Inc. Key Facts 37
Table 17: Latin America bread & rolls value, 2002–2007 (US$ m, nominal prices) 39
Table 18: Latin America bread & rolls value forecast, 2007–2012 (US$ m, nominal prices) 40
Table 19: Latin America bread & rolls volume, 2002–2007 (Kg m) 42
Table 20: Latin America bread & rolls volume forecast, 2007–2012 (Kg m) 43
Table 21: Latin America bread & rolls company share by value, 2006–2007 (%) 45
Table 22: Latin America bread & rolls value, by company, 2006–2007 (US$ m nominal prices) 46
Table 23: Latin America bread & rolls distribution channels, by value, 2006–2007 (%) 48
Table 24: Latin America bread & rolls value, by distribution channel, 2006–2007 (US$ m nominal prices) 48
Table 25: Latin America breakfast cereals value, 2002–2007 (US$ m, nominal prices) 50
Table 26: Latin America breakfast cereals value forecast, 2007–2012 (US$ m, nominal prices) 51
Table 27: Latin America breakfast cereals volume, 2002–2007 (Kg m) 53
Table 28: Latin America breakfast cereals volume forecast, 2007–2012 (Kg m) 54
Table 29: Latin America breakfast cereals company share (Top 20 Companies) by value, 2006–2007 (%) 56
Table 30: Latin America breakfast cereals value, by company, 2006–2007 (US$ m nominal prices) 57
Table 31: Latin America breakfast cereals distribution channels, by value, 2006–2007 (%) 59
Table 32: Latin America breakfast cereals value, by distribution channel, 2006–2007 (US$ m nominal prices) 59
Table 33: Latin America cakes & pastries value, 2002–2007 (US$ m, nominal prices) 61
Table 34: Latin America cakes & pastries value forecast, 2007–2012 (US$ m, nominal prices) 62
Table 35: Latin America cakes & pastries volume, 2002–2007 (Kg m) 64
Table 36: Latin America cakes & pastries volume forecast, 2007–2012 (Kg m) 65
Table 37: Latin America cakes & pastries company share, by value, 2006–2007 (%) 67
Table 38: Latin America cakes & pastries value, by company, 2006–2007 (US$ m nominal prices) 68
Table 39: Latin America cakes & pastries distribution channels, by value, 2006–2007 (%) 70
Table 40: Latin America cakes & pastries value, by distribution channel, 2006–2007 (US$ m nominal prices) 70
Table 41: Latin America cookies (sweet biscuits) value, 2002–2007 (US$ m, nominal prices) 72
Table 42: Latin America cookies (sweet biscuits) value forecast, 2007–2012 (US$ m, nominal prices) 73
Table 43: Latin America cookies (sweet biscuits) volume, 2002–2007 (Kg m) 76
Table 44: Latin America cookies (sweet biscuits) volume forecast, 2007–2012 (Kg m) 77
Table 45: Latin America cookies (sweet biscuits) company share (Top 20 Companies) by value, 2006–2007 (%) 80
Table 46: Latin America cookies (sweet biscuits) value, by company, 2006–2007 (US$ m nominal prices) 81
Table 47: Latin America cookies (sweet biscuits) distribution channels, by value, 2006–2007 (%) 82
Table 48: Latin America cookies (sweet biscuits) value, by distribution channel, 2006–2007 (US$ m nominal prices) 82
Table 49: Latin America crackers (savory biscuits) value, 2002–2007 (US$ m, nominal prices) 84
Table 50: Latin America crackers (savory biscuits) value forecast, 2007–2012 (US$ m, nominal prices) 85
Table 51: Latin America crackers (savory biscuits) volume, 2002–2007 (Kg m) 87
Table 52: Latin America crackers (savory biscuits) volume forecast, 2007–2012 (Kg m) 88
Table 53: Latin America crackers (savory biscuits) company share (Top 20 Companies) by value, 2006–2007 (%) 91
Table 54: Latin America crackers (savory biscuits) value, by company, 2006–2007 (US$ m nominal prices) 92
Table 55: Latin America crackers (savory biscuits) distribution channels, by value, 2006–2007 (%) 93
Table 56: Latin America crackers (savory biscuits) value, by distribution channel, 2006–2007 (US$ m nominal prices) 93
Table 57: Latin America morning goods value, 2002–2007 (US$ m, nominal prices) 95
Table 58: Latin America morning goods value forecast, 2007–2012 (US$ m, nominal prices) 96
Table 59: Latin America morning goods volume, 2002–2007 (Kg m) 98
Table 60: Latin America morning goods volume forecast, 2007–2012 (Kg m) 99
Table 61: Latin America morning goods company share by value, 2006–2007 (%) 101
Table 62: Latin America morning goods value, by company, 2006–2007 (US$ m nominal prices) 101
Table 63: Latin America morning goods distribution channels, by value, 2006–2007 (%) 103
Table 64: Latin America morning goods value, by distribution channel, 2006–2007 (US$ m nominal prices) 103