TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Beer, cider and FABs 2
Summary category level - Beer 3
Summary category level - Cider 4
Summary category level - FABs 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis, 2002-2007 20
Value Analysis, 2007-2012 21
Value Analysis, US$ 2002-2007 23
Value Analysis, US$ 2007-2012 23
Volume Analysis, 2002-2007 24
Volume Analysis, 2007-2012 25
Company and Brand Share Analysis 27
Distribution Analysis 34
Expenditure & consumption per capita 36
Chapter 4 LEADING COMPANY PROFILES 39
Baltic Beverage Holding AB 39
Inbev NV 40
Chapter 5 CATEGORY ANALYSIS - BEER 42
Value Analysis, 2002-2007 42
Value Analysis, 2007-2012 43
Value Analysis, US$ 2002-2007 45
Value Analysis, US$ 2007-2012 46
Volume Analysis, 2002-2007 48
Volume Analysis, 2007-2012 49
Company and Brand Share Analysis 52
Distribution Analysis 59
Expenditure & consumption per capita 61
Chapter 6 CATEGORY ANALYSIS - CIDER 65
Value Analysis, 2002-2007 65
Value Analysis, 2007-2012 66
Value Analysis, US$ 2002-2007 68
Value Analysis, US$ 2007-2012 68
Volume Analysis, 2002-2007 69
Volume Analysis, 2007-2012 70
Company and Brand Share Analysis 72
Distribution Analysis 75
Expenditure & consumption per capita 77
Chapter 7 CATEGORY ANALYSIS - FABs 80
Value Analysis, 2002-2007 80
Value Analysis, 2007-2012 81
Value Analysis, US$ 2002-2007 83
Value Analysis, US$ 2007-2012 83
Volume Analysis, 2002-2007 84
Volume Analysis, 2007-2012 85
Company and Brand Share Analysis 87
Distribution Analysis 91
Expenditure & consumption per capita 93
Chapter 8 COUNTRY COMPARISON 96
Value 96
Volume 101
Market Share 106
Chapter 9 NEW PRODUCT DEVELOPMENT 107
Product launches over time 107
Recent product launches 110
Chapter 10 RUSSIA SOCIOECONOMIC PROFILE 111
Country Overview 111
Key Facts 112
Political Overview 113
Russia Economic Overview 114
Chapter 11 RUSSIA MACROECONOMIC PROFILE 115
Macroeconomic Indicators 115
Chapter 12 RESEARCH METHODOLOGY 120
Methodology overview 120
Secondary research 121
Market modeling 122
Primary research 123
Data finalization 124
Ongoing research 124
Chapter 13 APPENDIX 125
Future readings 125
How to contact experts in your industry 125
Disclaimer 125
LIST OF FIGURES
Figure 1: Russia beer, cider and FABs value & value forecast, 2002-2012 (RUB m, nominal prices) 22
Figure 2: Russia beer, cider and FABs volume & volume forecast, 2002-2012 (Liters m) 26
Figure 3: Russia beer, cider and FABs company share, by volume, 2006-2007 (%) 31
Figure 4: Russia beer, cider and FABs distribution channels, by volume, 2006-2007(%) 35
Figure 5: Russia beer value & value forecast, 2002-2012 (RUB m, nominal prices) 44
Figure 6: Russia beer category growth comparison, by value, 2002-2012 47
Figure 7: Russia beer volume & volume forecast, 2002-2012 (Liters m) 50
Figure 8: Russia beer category growth comparison, by volume, 2002-2012 51
Figure 9: Russia beer company share, by volume, 2006-2007 (%) 56
Figure 10: Russia beer distribution channels, by volume, 2006-2007(%) 60
Figure 11: Russia cider value & value forecast, 2002-2012 (RUB m, nominal prices) 67
Figure 12: Russia cider volume & volume forecast, 2002-2012 (Liters m) 71
Figure 13: Russia cider company share, by volume, 2006-2007 (%) 73
Figure 14: Russia cider distribution channels, by volume, 2006-2007(%) 76
Figure 15: Russia FABs value & value forecast, 2002-2012 (RUB m, nominal prices) 82
Figure 16: Russia FABs volume & volume forecast, 2002-2012 (Liters m) 86
Figure 17: Russia FABs company share, by volume, 2006-2007 (%) 89
Figure 18: Russia FABs distribution channels, by volume, 2006-2007(%) 92
Figure 19: Global beer, cider and FABs market split (value terms, 2007) – Top 5 countries 97
Figure 20: Global beer, cider and FABs market value, 2002–2007 (Top 5 countries) 100
Figure 21: Global beer, cider and FABs market split (volume terms, 2007) – Top 5 countries 102
Figure 22: Global beer, cider and FABs market volume, 2002–2007 (Top 5 countries) 105
Figure 23: Map of Russia 112
Figure 24: Annual data review process 121
LIST OF TABLES
Table 1: Beer, Cider and FABs category definitions 8
Table 2: Beer, Cider and FABs distribution channels 9
Table 3: Russia beer, cider and FABs value, 2002-2007 (RUB m, nominal prices) 20
Table 4: Russia beer, cider and FABs value forecast, 2007-2012 (RUB m, nominal prices) 21
Table 5: Russia beer, cider and FABs value, 2002-2007 (US$ m nominal prices) 23
Table 6: Russia beer, cider and FABs value forecast, 2007-2012 (US$ m nominal prices) 23
Table 7: Russia beer, cider and FABs volume, 2002-2007 (Liters m) 24
Table 8: Russia beer, cider and FABs volume forecast, 2007-2012 (Liters m) 25
Table 9: Russia beer, cider and FABs brand share, by volume, 2006-2007 (%) 27
Table 10: Russia beer, cider and FABs volume, by brand 2006-2007 (Liters m) 29
Table 11: Russia beer, cider and FABs company share by volume, 2006-2007 (%) 32
Table 12: Russia beer, cider and FABs volume, by company, 2006-2007 (Liters m) 33
Table 13: Russia beer, cider and FABs distribution channels, by volume, 2006-2007 (%) 34
Table 14: Russia beer, cider and FABs volume, by distribution channel, 2006-2007 (Liters m) 34
Table 15: Russia beer, cider and FABs expenditure per capita, 2002-2007 (RUB, nominal prices) 36
Table 16: Russia beer, cider and FABs forecast expenditure per capita, 2007-2012 (RUB, nominal prices) 36
Table 17: Russia beer, cider and FABs expenditure per capita, 2002-2007 (US$ nominal prices) 37
Table 18: Russia beer, cider and FABs forecast expenditure per capita, 2007-2012 (US$ nominal prices) 37
Table 19: Russia beer, cider and FABs consumption per capita, 2002-2007 (Liters) 38
Table 20: Russia beer, cider and FABs forecast consumption per capita, 2007-2012 (Liters) 38
Table 21: Baltic Beverage Holding AB Key Facts 39
Table 22: Inbev NV Key Facts 40
Table 23: Russia beer value, 2002-2007 (RUB m, nominal prices) 42
Table 24: Russia beer value forecast, 2007-2012 (RUB m, nominal prices) 43
Table 25: Russia beer value, 2002-2007 (US$ m nominal prices) 45
Table 26: Russia beer value forecast, 2007-2012 (US$ m nominal prices) 46
Table 27: Russia beer volume, 2002-2007 (Liters m) 48
Table 28: Russia beer volume forecast, 2007-2012 (Liters m) 49
Table 29: Russia beer brand share, by volume, 2006-2007 (%) 52
Table 30: Russia beer volume, by brand 2006-2007 (Liters m) 54
Table 31: Russia beer company share by volume, 2006-2007 (%) 57
Table 32: Russia beer volume, by company, 2006-2007 (Liters m) 58
Table 33: Russia beer distribution channels, by volume, 2006-2007 (%) 59
Table 34: Russia beer volume, by distribution channel, 2006-2007 (Liters m) 59
Table 35: Russia beer expenditure per capita, 2002-2007 (RUB, nominal prices) 61
Table 36: Russia beer forecast expenditure per capita, 2007-2012 (RUB, nominal prices) 62
Table 37: Russia beer expenditure per capita, 2002-2007 (US$ nominal prices) 62
Table 38: Russia beer forecast expenditure per capita, 2007-2012 (US$ nominal prices) 63
Table 39: Russia beer consumption per capita, 2002-2007 (Liters) 63
Table 40: Russia beer forecast consumption per capita, 2007-2012 (Liters) 64
Table 41: Russia cider value, 2002-2007 (RUB m, nominal prices) 65
Table 42: Russia cider value forecast, 2007-2012 (RUB m, nominal prices) 66
Table 43: Russia cider value, 2002-2007 (US$ m nominal prices) 68
Table 44: Russia cider value forecast, 2007-2012 (US$ m nominal prices) 68
Table 45: Russia cider volume, 2002-2007 (Liters m) 69
Table 46: Russia cider volume forecast, 2007-2012 (Liters m) 70
Table 47: Russia cider brand share, by volume, 2006-2007 (%) 72
Table 48: Russia cider volume, by brand 2006-2007 (Liters m) 72
Table 49: Russia cider company share by volume, 2006-2007 (%) 74
Table 50: Russia cider volume, by company, 2006-2007 (Liters m) 74
Table 51: Russia cider distribution channels, by volume, 2006-2007 (%) 75
Table 52: Russia cider volume, by distribution channel, 2006-2007 (Liters m) 75
Table 53: Russia cider expenditure per capita, 2002-2007 (RUB, nominal prices) 77
Table 54: Russia cider forecast expenditure per capita, 2007-2012 (RUB, nominal prices) 77
Table 55: Russia cider expenditure per capita, 2002-2007 (US$ nominal prices) 78
Table 56: Russia cider forecast expenditure per capita, 2007-2012 (US$ nominal prices) 78
Table 57: Russia cider consumption per capita, 2002-2007 (Liters) 79
Table 58: Russia cider forecast consumption per capita, 2007-2012 (Liters) 79
Table 59: Russia FABs value, 2002-2007 (RUB m, nominal prices) 80
Table 60: Russia FABs value forecast, 2007-2012 (RUB m, nominal prices) 81
Table 61: Russia FABs value, 2002-2007 (US$ m nominal prices) 83
Table 62: Russia FABs value forecast, 2007-2012 (US$ m nominal prices) 83
Table 63: Russia FABs volume, 2002-2007 (Liters m) 84
Table 64: Russia FABs volume forecast, 2007-2012 (Liters m) 85
Table 65: Russia FABs brand share, by volume, 2006-2007 (%) 87
Table 66: Russia FABs volume, by brand 2006-2007 (Liters m) 88
Table 67: Russia FABs company share by volume, 2006-2007 (%) 90
Table 68: Russia FABs volume, by company, 2006-2007 (Liters m) 90
Table 69: Russia FABs distribution channels, by volume, 2006-2007 (%) 91
Table 70: Russia FABs volume, by distribution channel, 2006-2007 (Liters m) 91
Table 71: Russia FABs expenditure per capita, 2002-2007 (RUB, nominal prices) 93
Table 72: Russia FABs forecast expenditure per capita, 2007-2012 (RUB, nominal prices) 93
Table 73: Russia FABs expenditure per capita, 2002-2007 (US$ nominal prices) 94
Table 74: Russia FABs forecast expenditure per capita, 2007-2012 (US$ nominal prices) 94
Table 75: Russia FABs consumption per capita, 2002-2007 (Liters) 95
Table 76: Russia FABs forecast consumption per capita, 2007-2012 (Liters) 95
Table 77: Global beer, cider and FABs market value, 2007 96
Table 78: Global beer, cider and FABs market split (value terms (US$ m), 2007) – Top 5 countries 99
Table 79: Global beer, cider and FABs market volume, 2007 101
Table 80: Global beer, cider and FABs market split (volume terms, 2007) – Top 5 countries 104
Table 81: Leading players - Top 5 countries 106
Table 82: Russia beer, cider and FABs new product launches reports, by company (Top 5 companies), 2007 107
Table 83: Russia beer, cider and FABs new product launches SKUs, by company (Top 5 companies), 2007 108
Table 84: Russia beer, cider and FABs new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 108
Table 85: Russia beer, cider and FABs new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 109
Table 86: Russia beer, cider and FABs new product launches (reports), by Package tags or Claims 2007 109
Table 87: Russia beer, cider and FABs new product launches (reports) - Recent 5 launches (2007) 110
Table 88: Russia Key Facts 112
Table 89: Russia population, by age group, 2002-2007 (millions) 115
Table 90: Russia population forecast, by age group, 2007-2012 (millions) 116
Table 91: Russia population, by gender, 2002-2007 (millions) 116
Table 92: Russia population forecast, by gender, 2007-2012 (millions) 117
Table 93: Russia nominal GDP, 2002-2007 (RUB bn, 2000 prices) 117
Table 94: Russia nominal GDP forecast, 2007-2012 (RUB bn, 2000 prices) 117
Table 95: Russia real GDP, 2002-2007 (RUB bn, nominal prices) 118
Table 96: Russia real GDP forecast, 2007-2012 (RUB bn, nominal prices) 118
Table 97: Russia real GDP, 2002-2007 (US$ bn, 2000 prices) 118
Table 98: Russia real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 119
Table 99: Russia consumer price index, 2002-2007 (2003=100) 119
Table 100: Russia consumer price index, 2007-2012 (2003=100) 119