TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Beer, cider and FABs 2
Summary category level - Beer 3
Summary category level - Cider 4
Summary category level - FABs 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis, 2002-2007 20
Value Analysis, 2007-2012 21
Value Analysis, US$ 2002-2007 23
Value Analysis, US$ 2007-2012 23
Volume Analysis, 2002-2007 25
Volume Analysis, 2007-2012 26
Company and Brand Share Analysis 29
Distribution Analysis 33
Expenditure & consumption per capita 35
Chapter 4 LEADING COMPANY PROFILES 38
Asia Pacific Breweries Limited 38
Carlsberg A/S 40
Chapter 5 CATEGORY ANALYSIS - BEER 42
Value Analysis, 2002-2007 42
Value Analysis, 2007-2012 43
Value Analysis, US$ 2002-2007 45
Value Analysis, US$ 2007-2012 46
Volume Analysis, 2002-2007 48
Volume Analysis, 2007-2012 49
Company and Brand Share Analysis 52
Distribution Analysis 56
Expenditure & consumption per capita 58
Chapter 6 CATEGORY ANALYSIS - CIDER 62
Value Analysis, 2002-2007 62
Value Analysis, 2007-2012 63
Value Analysis, US$ 2002-2007 65
Value Analysis, US$ 2007-2012 65
Volume Analysis, 2002-2007 66
Volume Analysis, 2007-2012 67
Company and Brand Share Analysis 69
Distribution Analysis 71
Expenditure & consumption per capita 73
Chapter 7 CATEGORY ANALYSIS - FABs 76
Value Analysis, 2002-2007 76
Value Analysis, 2007-2012 77
Value Analysis, US$ 2002-2007 79
Value Analysis, US$ 2007-2012 79
Volume Analysis, 2002-2007 81
Volume Analysis, 2007-2012 82
Company and Brand Share Analysis 85
Distribution Analysis 88
Expenditure & consumption per capita 90
Chapter 8 COUNTRY COMPARISON 93
Value 93
Volume 98
Market Share 103
Chapter 9 NEW PRODUCT DEVELOPMENT 104
Product launches over time 104
Recent product launches 105
Chapter 10 SINGAPORE SOCIOECONOMIC PROFILE 106
Country Overview 106
Key Facts 107
Political Overview 109
Singapore Economic Overview 110
Chapter 11 SINGAPORE MACROECONOMIC PROFILE 111
Macroeconomic Indicators 111
Chapter 12 RESEARCH METHODOLOGY 116
Methodology overview 116
Secondary research 117
Market modeling 118
Primary research 119
Data finalization 120
Ongoing research 120
Chapter 13 APPENDIX 121
Future readings 121
How to contact experts in your industry 121
Disclaimer 121
LIST OF FIGURES
Figure 1: Singapore beer, cider and FABs value & value forecast, 2002-2012 (SGD m, nominal prices) 22
Figure 2: Singapore beer, cider and FABs category growth comparison, by value, 2002-2012 24
Figure 3: Singapore beer, cider and FABs volume & volume forecast, 2002-2012 (Liters m) 27
Figure 4: Singapore beer, cider and FABs category growth comparison, by volume, 2002-2012 28
Figure 5: Singapore beer, cider and FABs company share, by volume, 2006-2007 (%) 31
Figure 6: Singapore beer, cider and FABs distribution channels, by volume, 2006-2007(%) 34
Figure 7: Singapore beer value & value forecast, 2002-2012 (SGD m, nominal prices) 44
Figure 8: Singapore beer category growth comparison, by value, 2002-2012 47
Figure 9: Singapore beer volume & volume forecast, 2002-2012 (Liters m) 50
Figure 10: Singapore beer category growth comparison, by volume, 2002-2012 51
Figure 11: Singapore beer company share, by volume, 2006-2007 (%) 54
Figure 12: Singapore beer distribution channels, by volume, 2006-2007(%) 57
Figure 13: Singapore cider value & value forecast, 2002-2012 (SGD m, nominal prices) 64
Figure 14: Singapore cider volume & volume forecast, 2002-2012 (Liters m) 68
Figure 15: Singapore cider distribution channels, by volume, 2006-2007(%) 72
Figure 16: Singapore FABs value & value forecast, 2002-2012 (SGD m, nominal prices) 78
Figure 17: Singapore FABs category growth comparison, by value, 2002-2012 80
Figure 18: Singapore FABs volume & volume forecast, 2002-2012 (Liters m) 83
Figure 19: Singapore FABs category growth comparison, by volume, 2002-2012 84
Figure 20: Singapore FABs company share, by volume, 2006-2007 (%) 86
Figure 21: Singapore FABs distribution channels, by volume, 2006-2007(%) 89
Figure 22: Global beer, cider and FABs market split (value terms, 2007) – Top 5 countries 94
Figure 23: Global beer, cider and FABs market value, 2002–2007 (Top 5 countries) 97
Figure 24: Global beer, cider and FABs market split (volume terms, 2007) – Top 5 countries 99
Figure 25: Global beer, cider and FABs market volume, 2002–2007 (Top 5 countries) 102
Figure 26: Map of Singapore 108
Figure 27: Annual data review process 117
LIST OF TABLES
Table 1: Beer, Cider and FABs category definitions 8
Table 2: Beer, Cider and FABs distribution channels 9
Table 3: Singapore beer, cider and FABs value, 2002-2007 (SGD m, nominal prices) 20
Table 4: Singapore beer, cider and FABs value forecast, 2007-2012 (SGD m, nominal prices) 21
Table 5: Singapore beer, cider and FABs value, 2002-2007 (US$ m nominal prices) 23
Table 6: Singapore beer, cider and FABs value forecast, 2007-2012 (US$ m nominal prices) 23
Table 7: Singapore beer, cider and FABs volume, 2002-2007 (Liters m) 25
Table 8: Singapore beer, cider and FABs volume forecast, 2007-2012 (Liters m) 26
Table 9: Singapore beer, cider and FABs brand share, by volume, 2006-2007 (%) 29
Table 10: Singapore beer, cider and FABs volume, by brand 2006-2007 (Liters m) 30
Table 11: Singapore beer, cider and FABs company share by volume, 2006-2007 (%) 32
Table 12: Singapore beer, cider and FABs volume, by company, 2006-2007 (Liters m) 32
Table 13: Singapore beer, cider and FABs distribution channels, by volume, 2006-2007 (%) 33
Table 14: Singapore beer, cider and FABs volume, by distribution channel, 2006-2007 (Liters m) 33
Table 15: Singapore beer, cider and FABs expenditure per capita, 2002-2007 (SGD, nominal prices) 35
Table 16: Singapore beer, cider and FABs forecast expenditure per capita, 2007-2012 (SGD, nominal prices) 35
Table 17: Singapore beer, cider and FABs expenditure per capita, 2002-2007 (US$ nominal prices) 36
Table 18: Singapore beer, cider and FABs forecast expenditure per capita, 2007-2012 (US$ nominal prices) 36
Table 19: Singapore beer, cider and FABs consumption per capita, 2002-2007 (Liters) 37
Table 20: Singapore beer, cider and FABs forecast consumption per capita, 2007-2012 (Liters) 37
Table 21: Asia Pacific Breweries Limited Key Facts 38
Table 22: Carlsberg A/S Key Facts 40
Table 23: Singapore beer value, 2002-2007 (SGD m, nominal prices) 42
Table 24: Singapore beer value forecast, 2007-2012 (SGD m, nominal prices) 43
Table 25: Singapore beer value, 2002-2007 (US$ m nominal prices) 45
Table 26: Singapore beer value forecast, 2007-2012 (US$ m nominal prices) 46
Table 27: Singapore beer volume, 2002-2007 (Liters m) 48
Table 28: Singapore beer volume forecast, 2007-2012 (Liters m) 49
Table 29: Singapore beer brand share, by volume, 2006-2007 (%) 52
Table 30: Singapore beer volume, by brand 2006-2007 (Liters m) 53
Table 31: Singapore beer company share by volume, 2006-2007 (%) 55
Table 32: Singapore beer volume, by company, 2006-2007 (Liters m) 55
Table 33: Singapore beer distribution channels, by volume, 2006-2007 (%) 56
Table 34: Singapore beer volume, by distribution channel, 2006-2007 (Liters m) 56
Table 35: Singapore beer expenditure per capita, 2002-2007 (SGD, nominal prices) 58
Table 36: Singapore beer forecast expenditure per capita, 2007-2012 (SGD, nominal prices) 59
Table 37: Singapore beer expenditure per capita, 2002-2007 (US$ nominal prices) 59
Table 38: Singapore beer forecast expenditure per capita, 2007-2012 (US$ nominal prices) 60
Table 39: Singapore beer consumption per capita, 2002-2007 (Liters) 60
Table 40: Singapore beer forecast consumption per capita, 2007-2012 (Liters) 61
Table 41: Singapore cider value, 2002-2007 (SGD m, nominal prices) 62
Table 42: Singapore cider value forecast, 2007-2012 (SGD m, nominal prices) 63
Table 43: Singapore cider value, 2002-2007 (US$ m nominal prices) 65
Table 44: Singapore cider value forecast, 2007-2012 (US$ m nominal prices) 65
Table 45: Singapore cider volume, 2002-2007 (Liters m) 66
Table 46: Singapore cider volume forecast, 2007-2012 (Liters m) 67
Table 47: Singapore cider brand share, by volume, 2006-2007 (%) 69
Table 48: Singapore cider volume, by brand 2006-2007 (Liters m) 69
Table 49: Singapore cider company share by volume, 2006-2007 (%) 70
Table 50: Singapore cider volume, by company, 2006-2007 (Liters m) 70
Table 51: Singapore cider distribution channels, by volume, 2006-2007 (%) 71
Table 52: Singapore cider volume, by distribution channel, 2006-2007 (Liters m) 71
Table 53: Singapore cider expenditure per capita, 2002-2007 (SGD, nominal prices) 73
Table 54: Singapore cider forecast expenditure per capita, 2007-2012 (SGD, nominal prices) 73
Table 55: Singapore cider expenditure per capita, 2002-2007 (US$ nominal prices) 74
Table 56: Singapore cider forecast expenditure per capita, 2007-2012 (US$ nominal prices) 74
Table 57: Singapore cider consumption per capita, 2002-2007 (Liters) 75
Table 58: Singapore cider forecast consumption per capita, 2007-2012 (Liters) 75
Table 59: Singapore FABs value, 2002-2007 (SGD m, nominal prices) 76
Table 60: Singapore FABs value forecast, 2007-2012 (SGD m, nominal prices) 77
Table 61: Singapore FABs value, 2002-2007 (US$ m nominal prices) 79
Table 62: Singapore FABs value forecast, 2007-2012 (US$ m nominal prices) 79
Table 63: Singapore FABs volume, 2002-2007 (Liters m) 81
Table 64: Singapore FABs volume forecast, 2007-2012 (Liters m) 82
Table 65: Singapore FABs brand share, by volume, 2006-2007 (%) 85
Table 66: Singapore FABs volume, by brand 2006-2007 (Liters m) 85
Table 67: Singapore FABs company share by volume, 2006-2007 (%) 87
Table 68: Singapore FABs volume, by company, 2006-2007 (Liters m) 87
Table 69: Singapore FABs distribution channels, by volume, 2006-2007 (%) 88
Table 70: Singapore FABs volume, by distribution channel, 2006-2007 (Liters m) 88
Table 71: Singapore FABs expenditure per capita, 2002-2007 (SGD, nominal prices) 90
Table 72: Singapore FABs forecast expenditure per capita, 2007-2012 (SGD, nominal prices) 90
Table 73: Singapore FABs expenditure per capita, 2002-2007 (US$ nominal prices) 91
Table 74: Singapore FABs forecast expenditure per capita, 2007-2012 (US$ nominal prices) 91
Table 75: Singapore FABs consumption per capita, 2002-2007 (Liters) 92
Table 76: Singapore FABs forecast consumption per capita, 2007-2012 (Liters) 92
Table 77: Global beer, cider and FABs market value, 2007 93
Table 78: Global beer, cider and FABs market split (value terms (US$ m), 2007) – Top 5 countries 96
Table 79: Global beer, cider and FABs market volume, 2007 98
Table 80: Global beer, cider and FABs market split (volume terms, 2007) – Top 5 countries 101
Table 81: Leading players - Top 5 countries 103
Table 82: Singapore beer, cider and FABs new product launches reports, by company 2007 104
Table 83: Singapore beer, cider and FABs new product launches SKUs, by company 2007 104
Table 84: Singapore beer, cider and FABs new product launches (reports) 105
Table 85: Singapore Key Facts 107
Table 86: Singapore population, by age group, 2002-2007 (millions) 111
Table 87: Singapore population forecast, by age group, 2007-2012 (millions) 112
Table 88: Singapore population, by gender, 2002-2007 (millions) 112
Table 89: Singapore population forecast, by gender, 2007-2012 (millions) 113
Table 90: Singapore nominal GDP, 2002-2007 (SGD bn, 2000 prices) 113
Table 91: Singapore nominal GDP forecast, 2007-2012 (SGD bn, 2000 prices) 113
Table 92: Singapore real GDP, 2002-2007 (SGD bn, nominal prices) 114
Table 93: Singapore real GDP forecast, 2007-2012 (SGD bn, nominal prices) 114
Table 94: Singapore real GDP, 2002-2007 (US$ bn, 2000 prices) 114
Table 95: Singapore real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 115
Table 96: Singapore consumer price index, 2002-2007 (2003=100) 115
Table 97: Singapore consumer price index, 2007-2012 (2003=100) 115