Beer, Cider and FABs in Morocco to 2012

Beer, Cider and FABs in Morocco to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Beer, Cider and FABs in Morocco. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 3 categories: Beer, Cider and FABs

*Provides market value, volume, expenditure and consumption data by market, category and segment

*Includes company and brand share data by categories

Highlights

The market for Beer, Cider and FABs in Morocco increased between 2002-2007, growing at an average annual rate of 2.2%.

The leading company in the market in 2007 was Société des Brasseries du Maroc. The second-largest player was Castel with Les Celliers De Meknes in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Beer, Cider and FABs markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Beer, cider and FABs 2
Summary category level - Beer 3
Summary category level - Cider 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 16
Value Analysis, 2002-2007 16
Value Analysis, 2007-2012 17
Value Analysis, US$ 2002-2007 19
Value Analysis, US$ 2007-2012 19
Volume Analysis, 2002-2007 21
Volume Analysis, 2007-2012 22
Company and Brand Share Analysis 25
Distribution Analysis 28
Expenditure & consumption per capita 30
Chapter 4 LEADING COMPANY PROFILES 33
Anheuser-Busch Companies, Inc. 33
SABMiller 36
Chapter 5 CATEGORY ANALYSIS - BEER 39
Value Analysis, 2002-2007 39
Value Analysis, 2007-2012 40
Value Analysis, US$ 2002-2007 42
Value Analysis, US$ 2007-2012 43
Volume Analysis, 2002-2007 45
Volume Analysis, 2007-2012 46
Company and Brand Share Analysis 49
Distribution Analysis 52
Expenditure & consumption per capita 54
Chapter 6 CATEGORY ANALYSIS - CIDER 58
Value Analysis, 2002-2007 58
Value Analysis, 2007-2012 59
Value Analysis, US$ 2002-2007 61
Value Analysis, US$ 2007-2012 61
Volume Analysis, 2002-2007 62
Volume Analysis, 2007-2012 63
Company and Brand Share Analysis 65
Distribution Analysis 68
Expenditure & consumption per capita 70
Chapter 7 COUNTRY COMPARISON 73
Value 73
Volume 78
Market Share 83
Chapter 8 MOROCCO SOCIOECONOMIC PROFILE 84
Country Overview 84
Key Facts 85
Political Overview 87
Morocco Economic Overview 88
Chapter 9 MOROCCO MACROECONOMIC PROFILE 89
Macroeconomic Indicators 89
Chapter 10 RESEARCH METHODOLOGY 94
Methodology overview 94
Secondary research 95
Market modeling 96
Primary research 97
Data finalization 98
Ongoing research 98
Chapter 11 APPENDIX 99
Future readings 99
How to contact experts in your industry 99
Disclaimer 99

LIST OF FIGURES
Figure 1: Morocco beer, cider and FABs value & value forecast, 2002-2012 (MAD m, nominal prices) 18
Figure 2: Morocco beer, cider and FABs category growth comparison, by value, 2002-2012 20
Figure 3: Morocco beer, cider and FABs volume & volume forecast, 2002-2012 (Liters m) 23
Figure 4: Morocco beer, cider and FABs category growth comparison, by volume, 2002-2012 24
Figure 5: Morocco beer, cider and FABs company share, by volume, 2006-2007 (%) 26
Figure 6: Morocco beer, cider and FABs distribution channels, by volume, 2006-2007(%) 29
Figure 7: Morocco beer value & value forecast, 2002-2012 (MAD m, nominal prices) 41
Figure 8: Morocco beer category growth comparison, by value, 2002-2012 44
Figure 9: Morocco beer volume & volume forecast, 2002-2012 (Liters m) 47
Figure 10: Morocco beer category growth comparison, by volume, 2002-2012 48
Figure 11: Morocco beer company share, by volume, 2006-2007 (%) 50
Figure 12: Morocco beer distribution channels, by volume, 2006-2007(%) 53
Figure 13: Morocco cider value & value forecast, 2002-2012 (MAD m, nominal prices) 60
Figure 14: Morocco cider volume & volume forecast, 2002-2012 (Liters m) 64
Figure 15: Morocco cider company share, by volume, 2006-2007 (%) 66
Figure 16: Morocco cider distribution channels, by volume, 2006-2007(%) 69
Figure 17: Global beer, cider and FABs market split (value terms, 2007) – Top 5 countries 74
Figure 18: Global beer, cider and FABs market value, 2002–2007 (Top 5 countries) 77
Figure 19: Global beer, cider and FABs market split (volume terms, 2007) – Top 5 countries 79
Figure 20: Global beer, cider and FABs market volume, 2002–2007 (Top 5 countries) 82
Figure 21: Map of Morocco 86
Figure 22: Annual data review process 95

LIST OF TABLES
Table 1: Beer, Cider and FABs category definitions 7
Table 2: Beer, Cider and FABs distribution channels 8
Table 3: Morocco beer, cider and FABs value, 2002-2007 (MAD m, nominal prices) 16
Table 4: Morocco beer, cider and FABs value forecast, 2007-2012 (MAD m, nominal prices) 17
Table 5: Morocco beer, cider and FABs value, 2002-2007 (US$ m nominal prices) 19
Table 6: Morocco beer, cider and FABs value forecast, 2007-2012 (US$ m nominal prices) 19
Table 7: Morocco beer, cider and FABs volume, 2002-2007 (Liters m) 21
Table 8: Morocco beer, cider and FABs volume forecast, 2007-2012 (Liters m) 22
Table 9: Morocco beer, cider and FABs brand share, by volume, 2006-2007 (%) 25
Table 10: Morocco beer, cider and FABs volume, by brand 2006-2007 (Liters m) 25
Table 11: Morocco beer, cider and FABs company share by volume, 2006-2007 (%) 27
Table 12: Morocco beer, cider and FABs volume, by company, 2006-2007 (Liters m) 27
Table 13: Morocco beer, cider and FABs distribution channels, by volume, 2006-2007 (%) 28
Table 14: Morocco beer, cider and FABs volume, by distribution channel, 2006-2007 (Liters m) 28
Table 15: Morocco beer, cider and FABs expenditure per capita, 2002-2007 (MAD, nominal prices) 30
Table 16: Morocco beer, cider and FABs forecast expenditure per capita, 2007-2012 (MAD, nominal prices) 30
Table 17: Morocco beer, cider and FABs expenditure per capita, 2002-2007 (US$ nominal prices) 31
Table 18: Morocco beer, cider and FABs forecast expenditure per capita, 2007-2012 (US$ nominal prices) 31
Table 19: Morocco beer, cider and FABs consumption per capita, 2002-2007 (Liters) 32
Table 20: Morocco beer, cider and FABs forecast consumption per capita, 2007-2012 (Liters) 32
Table 21: Anheuser-Busch Companies, Inc. Key Facts 33
Table 22: SABMiller Key Facts 36
Table 23: Morocco beer value, 2002-2007 (MAD m, nominal prices) 39
Table 24: Morocco beer value forecast, 2007-2012 (MAD m, nominal prices) 40
Table 25: Morocco beer value, 2002-2007 (US$ m nominal prices) 42
Table 26: Morocco beer value forecast, 2007-2012 (US$ m nominal prices) 43
Table 27: Morocco beer volume, 2002-2007 (Liters m) 45
Table 28: Morocco beer volume forecast, 2007-2012 (Liters m) 46
Table 29: Morocco beer brand share, by volume, 2006-2007 (%) 49
Table 30: Morocco beer volume, by brand 2006-2007 (Liters m) 49
Table 31: Morocco beer company share by volume, 2006-2007 (%) 51
Table 32: Morocco beer volume, by company, 2006-2007 (Liters m) 51
Table 33: Morocco beer distribution channels, by volume, 2006-2007 (%) 52
Table 34: Morocco beer volume, by distribution channel, 2006-2007 (Liters m) 52
Table 35: Morocco beer expenditure per capita, 2002-2007 (MAD, nominal prices) 54
Table 36: Morocco beer forecast expenditure per capita, 2007-2012 (MAD, nominal prices) 55
Table 37: Morocco beer expenditure per capita, 2002-2007 (US$ nominal prices) 55
Table 38: Morocco beer forecast expenditure per capita, 2007-2012 (US$ nominal prices) 56
Table 39: Morocco beer consumption per capita, 2002-2007 (Liters) 56
Table 40: Morocco beer forecast consumption per capita, 2007-2012 (Liters) 57
Table 41: Morocco cider value, 2002-2007 (MAD m, nominal prices) 58
Table 42: Morocco cider value forecast, 2007-2012 (MAD m, nominal prices) 59
Table 43: Morocco cider value, 2002-2007 (US$ m nominal prices) 61
Table 44: Morocco cider value forecast, 2007-2012 (US$ m nominal prices) 61
Table 45: Morocco cider volume, 2002-2007 (Liters m) 62
Table 46: Morocco cider volume forecast, 2007-2012 (Liters m) 63
Table 47: Morocco cider brand share, by volume, 2006-2007 (%) 65
Table 48: Morocco cider volume, by brand 2006-2007 (Liters m) 65
Table 49: Morocco cider company share by volume, 2006-2007 (%) 67
Table 50: Morocco cider volume, by company, 2006-2007 (Liters m) 67
Table 51: Morocco cider distribution channels, by volume, 2006-2007 (%) 68
Table 52: Morocco cider volume, by distribution channel, 2006-2007 (Liters m) 68
Table 53: Morocco cider expenditure per capita, 2002-2007 (MAD, nominal prices) 70
Table 54: Morocco cider forecast expenditure per capita, 2007-2012 (MAD, nominal prices) 70
Table 55: Morocco cider expenditure per capita, 2002-2007 (US$ nominal prices) 71
Table 56: Morocco cider forecast expenditure per capita, 2007-2012 (US$ nominal prices) 71
Table 57: Morocco cider consumption per capita, 2002-2007 (Liters) 72
Table 58: Morocco cider forecast consumption per capita, 2007-2012 (Liters) 72
Table 59: Global beer, cider and FABs market value, 2007 73
Table 60: Global beer, cider and FABs market split (value terms (US$ m), 2007) – Top 5 countries 76
Table 61: Global beer, cider and FABs market volume, 2007 78
Table 62: Global beer, cider and FABs market split (volume terms, 2007) – Top 5 countries 81
Table 63: Leading players - Top 5 countries 83
Table 64: Morocco Key Facts 85
Table 65: Morocco population, by age group, 2002-2007 (millions) 89
Table 66: Morocco population forecast, by age group, 2007-2012 (millions) 90
Table 67: Morocco population, by gender, 2002-2007 (millions) 90
Table 68: Morocco population forecast, by gender, 2007-2012 (millions) 91
Table 69: Morocco nominal GDP, 2002-2007 (MAD bn, 2000 prices) 91
Table 70: Morocco nominal GDP forecast, 2007-2012 (MAD bn, 2000 prices) 91
Table 71: Morocco real GDP, 2002-2007 (MAD bn, nominal prices) 92
Table 72: Morocco real GDP forecast, 2007-2012 (MAD bn, nominal prices) 92
Table 73: Morocco real GDP, 2002-2007 (US$ bn, 2000 prices) 92
Table 74: Morocco real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 93
Table 75: Morocco consumer price index, 2002-2007 (2003=100) 93
Table 76: Morocco consumer price index, 2007-2012 (2003=100) 93