Hot drinks in North America to 2012
Introduction
This databook is a detailed information resource covering all the key data points on Hot drinks in North America. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012 for 02 countries covered within the North America region.
Scope
*Contains information on 3 categories: Coffee, Tea and Other hot drinks
*Provides market value, volume, expenditure and consumption data by market, category and segment
Highlights
The North America Hot drinks market covering 02 countries, increased between 2002-2007, growing at an average annual rate of 0.3%.
The leading company in the market in 2007 was Kraft Foods, Inc.The second-largest player was Procter & Gamble Company, The with Starbucks Corporation in third place.
Reasons to Purchase
*Discover the major quantitative trends affecting the Hot drinks markets
*Understand consumers' consumption and expenditure patterns for the 02 countries covered
*Understand the future direction of the market with reliable historical data and full five year forecasting
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